ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
This is a summary of my Retail As Theatre Customer Experience event - written in the style of a magazine article. It addresses customer loyalty and barriers to creating a great customer experience
Digital Living Room- Innovation in the Age of Sameness- Developing the Next W...Ipsos Vantis
This was a speech given by Randy Giusto, SVP of Innovation Research at the Digital Living Room event in San Jose in December, 2011.
How do brands differentiate when every TV is a Smart TV? Every phone a smart phone? Every tablet does basically the same thing? Every music/entertainment service delivers a similar experience?
How do you compete when Apple is more associated with “innovation” than any other brand?
Catch ’Em and Keep ’Em: Revitalizing the Store in a Cross-Channel World.
Based on original research conducted by Cisco IBSG in the U.S. and U.K., cross-channel shopping demands a new approach to win customers and capture wallet.
More info: http://www.cisco.com/web/about/ac79/retailcpg/nrf-2012.html
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
This is a summary of my Retail As Theatre Customer Experience event - written in the style of a magazine article. It addresses customer loyalty and barriers to creating a great customer experience
Digital Living Room- Innovation in the Age of Sameness- Developing the Next W...Ipsos Vantis
This was a speech given by Randy Giusto, SVP of Innovation Research at the Digital Living Room event in San Jose in December, 2011.
How do brands differentiate when every TV is a Smart TV? Every phone a smart phone? Every tablet does basically the same thing? Every music/entertainment service delivers a similar experience?
How do you compete when Apple is more associated with “innovation” than any other brand?
Catch ’Em and Keep ’Em: Revitalizing the Store in a Cross-Channel World.
Based on original research conducted by Cisco IBSG in the U.S. and U.K., cross-channel shopping demands a new approach to win customers and capture wallet.
More info: http://www.cisco.com/web/about/ac79/retailcpg/nrf-2012.html
Rob Pettit: The Joy of shopping Innovation CAMP 2013Fisher AMP
Rob Pettit (Director of Client Services, North America @ FITCH) shares thoughts on the changing landscape of shopping around the world at Innovation CAMP 2013.
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Mobile :: Discover Everything Around LocalSunil Malhotra
Building on how retail has played a role in the Social-Local-Mobile (SoLoMo) space, many brands have started to drive awareness, buzz, and even promotion into consumers’ lives through the smart integration of digital, mobile, and social technology into their brick-and-mortar businesses. DEALChaat, a discovery engine launched by Ideafarms in Delhi NCR late 2012, is a true location-based Advertising & Promotions platform on smartphones. This document gives a background of the status of the platform and highlights its potential for becoming an early example of the whats and wherefores of SoLoMo play.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
Brand Republic
Wij zijn een branding bureau. Wij helpen merken in het (her-)vinden van hun ware identiteit en brengen deze tot leven. Wij zijn concepters, strategen, designers & ontwikkelaars. Wij bedenken, creëren en ontwikkelen concepten & strategieën om mens en merk te verbinden. Een merk van betekenis.
Thanks for letting me share some ideas on with you about “Creating Holistic Brand Experiences” at the 2011 DDI Forum. I hope you found the workshop both inspiring and insightful.
The following is a slightly condensed version of the presentation, along with the polling results from the session. Please feel free to drop Watt International a note if you want to discuss the presentation further.
And good luck in your quest to develop Holistic Brand Experiences. Let us know if we can help in any way – if you enjoyed the workshop, just imagine what it would be like to work with us!
Rob Pettit: The Joy of shopping Innovation CAMP 2013Fisher AMP
Rob Pettit (Director of Client Services, North America @ FITCH) shares thoughts on the changing landscape of shopping around the world at Innovation CAMP 2013.
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Mobile :: Discover Everything Around LocalSunil Malhotra
Building on how retail has played a role in the Social-Local-Mobile (SoLoMo) space, many brands have started to drive awareness, buzz, and even promotion into consumers’ lives through the smart integration of digital, mobile, and social technology into their brick-and-mortar businesses. DEALChaat, a discovery engine launched by Ideafarms in Delhi NCR late 2012, is a true location-based Advertising & Promotions platform on smartphones. This document gives a background of the status of the platform and highlights its potential for becoming an early example of the whats and wherefores of SoLoMo play.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
Brand Republic
Wij zijn een branding bureau. Wij helpen merken in het (her-)vinden van hun ware identiteit en brengen deze tot leven. Wij zijn concepters, strategen, designers & ontwikkelaars. Wij bedenken, creëren en ontwikkelen concepten & strategieën om mens en merk te verbinden. Een merk van betekenis.
Thanks for letting me share some ideas on with you about “Creating Holistic Brand Experiences” at the 2011 DDI Forum. I hope you found the workshop both inspiring and insightful.
The following is a slightly condensed version of the presentation, along with the polling results from the session. Please feel free to drop Watt International a note if you want to discuss the presentation further.
And good luck in your quest to develop Holistic Brand Experiences. Let us know if we can help in any way – if you enjoyed the workshop, just imagine what it would be like to work with us!
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
BrandSquare Live Session: Does Your Brand Walk the Walk?BrandSquare
The internet has created an opportunity -- a mandate -- for brands
to connect their words to actions in order to convince people that they're
worthy of the consumers' hard earned dollar. So brands have a choice: they
can continue to "talk the talk" about their values -- or they can "walk the
walk" with impactful programs that directly involve consumers in expressing
those values. The difference is crucial. Does Your Brand Walk the Walk?
The internet has created an opportunity -- a mandate -- for brands to connect their words to actions in order to convince people that they're worthy of the consumers' hard earned dollar. So brands have a choice: they can continue to "talk the talk" about their values -- or they can "walk the walk" with impactful programs that directly involve consumers in expressing those values. The difference is crucial. Does Your Brand Walk the Walk?
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
In a webseminar for the Path to Purchase Institute, Copernicus' Jeff Maloy illustrated how to develop an actionable shopping occasion framework and activate against it to improve sales.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
4. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
MOBILE DEVICES ARE BECOMING INTEGRAL TO SHOPPING ...
ONLINE
IN - STORE MOBILE
4
5. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
... COMPLEMENTING BOTH IN-STORE AND ONLINE.
IN -STORE ONLINE
BRANDS
MOBILE MOBILE
Rewards Zone Store
5
6. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ALSO, LOCATION AWARENESS IS NOW A GIVEN ...
6
7. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
... AND SOCIAL SIGNALS BRING NEW INSIGHTS.
WORD-OF-MOUTH TURBOCHARGED
CAN CONVEY PURCHASE INTENT
DEMONSTRATES INTERESTS AND DESIRES
PROVIDES REAL-TIME CUSTOMER FEEDBACK
7
8. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
WHY SHOULD RETAILERS & BRANDS CARE?
INCREASE TRAFFIC Get customers shopping, in your store
INCREASE CONVERSION Get customers to buy now
INCREASE TRANSACTION SIZE Get customers to buy more
IMPROVE SATISFACTION Get customers to repeat
ONLINE
STORE MOBILE
8
9. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
KEY THEMES DRIVING INNOVATION
SHOPPING AS AN INTEGRATED Integrating in-store, on-line and mobile
EXPERIENCE shopping increasingly essential.
PERSONALIZED MARKETING Marketing messages are everywhere and
increasingly personalized.
EASIER OPTION DISCOVERY Customers embracing powerful mobile
AND PRE-PURCHASE RESEARCH shopping tools, resources and information.
Happening both outside and inside stores.
HARVESTING DATA AND Collecting data and converting into actionable
TRANSLATE INTO INSIGHTS insights and actions, increasingly real-time.
Mobile, location and social bring new,
extremely valuable datasets.
9
11. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
THE FUNDAMENTALS OF SHOPPING STILL STAND ...
ATTRACT
CUSTOMER
ENCOURAGE HELP THEM
REPEAT LEARN
ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
11
12. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
SO, LET’S USE THIS FRAMEWORK FOR CONTEXT
ATTRACT
CUSTOMER
ENCOURAGE HELP THEM
REPEAT LEARN
ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
12
14. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
ADVERTISING ENCOURAGE PROMOTION
HELP THEM
Location Specialist REPEAT Coupons LEARN
Search + SEM Deals
ENCOURAGE & CONVERT TO
Display & MANAGE SOCIAL Flash Sales PURCHASER
In-Application SIGNALS
CREATE SOCIAL
SIGNALS
HELP SUGGEST
THEM ADDITIONAL
Social PAY PURCHASES
Video
MARKETING
SMS / Text MANAGEMENT
Email E-/MOBILE
COMMERCE
14 PLATFORM
15. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
REVIEWS
ENCOURAGE HELP THEM
REPEAT LEARN
PRICE AND
AVAILABILITY ENCOURAGE & IN-STORE CONVERT TO
MANAGE SOCIAL NAVIGATION PURCHASER
SIGNALS
ONLINE
MERCHANDISING /
AUGMENTED HELP PERSONALIZATION
SUGGEST
REALITY THEM ADDITIONAL
PAY PURCHASES
IN-STORE
ASSISTED SELLING
15
16. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
CONVERSION ENCOURAGE HELP THEM
MANAGEMENT REPEAT LEARN
DISTRIBUTED ENCOURAGE & CONVERT TO
STORE PLATFORM MANAGE SOCIAL PURCHASER
SIGNALS
AD RETARGETING
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
16
17. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
UPSELL / CROSS-SELL
RECOMMENDATIONS ENCOURAGE HELP THEM
REPEAT LEARN
IN-STORE
ASSISTED SELLING ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
AD RETARGETING
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
17
18. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
MOBILE WALLET
ENCOURAGE HELP THEM
REPEAT LEARN
CARRIER BILLING
VIRTUAL
ENCOURAGE & CURRENCY CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
PAYMENT
INFRASTRUCTURE
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
18
19. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
SOCIAL
ENCOURAGE NETWORKS
HELP THEM
REPEAT LEARN
SHARE
PURCHASES
REVIEW
ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
SOCIAL NETWORK
ENGAGEMENT &
HELPMONITORING SUGGEST
THEM ADDITIONAL
PAY PURCHASES
SOCIAL REFERRAL
PLATFORM
19
20. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
ENCOURAGE HELP THEM
REPEAT LEARN
LOYALTY &
REWARDS
ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS CLIENTING
SOFTWARE
HELPCUSTOMER SUGGEST
THEMSUPPORT ADDITIONAL
PAY PURCHASES
BRANDED Numerous Service Providers
APPLICATIONS
20
21. SHOPPING IS FRAMEWORK TO
EVOLVING UNDERSTAND INNOVATION INNOVATORS
ATTRACT
CUSTOMER
ESTABLISHED VENDORS SPECIALISTS
ENCOURAGE HELP THEM
REPEAT LEARN
ENCOURAGE & CONVERT TO
MANAGE SOCIAL PURCHASER
SIGNALS
HELP SUGGEST
THEM ADDITIONAL
PAY PURCHASES
21
