Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
prof. dr. Henry Robben (Hoogleraar Marketing, Business Universiteit Nyenrode en directeur Nyenrode Research Group) benaderd de werkelijke waarde van een geïntegreerd klantbeeld vanuit een strategisch perspectief.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
prof. dr. Henry Robben (Hoogleraar Marketing, Business Universiteit Nyenrode en directeur Nyenrode Research Group) benaderd de werkelijke waarde van een geïntegreerd klantbeeld vanuit een strategisch perspectief.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
My students use ideas from my (Jeff Funk) class on business models to analyze the business model for Sony's AtracTable. This new type of display enables new forms of computer interaction in retail outlets such as self-checkout or information access, in malls such as information access, and in restaurants (games and information access). these slides analyze the customer selection, value proposition, value capture, and other aspects of a business model for Sony's AtracTable.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
The enhanced QNET Compensation Plan will bring you more freedom and better opportunity to gain financial rewards! After 13 years of having expertise in the direct selling industry, we have combined the fruits of our knowledge into this enhancement, true culmination of everything that we have achieved – QInfinite. It will truly become the new height of your success!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
Leverage Zuora and Salesforce to Launch and Grow a Subscription BusinessZuora, Inc.
Link to Webinar: https://www.youtube.com/watch?v=_utv7_TslfM
Salesforce power users are always on the lookout for connected apps that drive revenue. Join HomeAway's Sr. Systems Analyst, Jim Bunch & Zuora's Director of Alliances, Adam Nichols and learn how Zuora makes Salesforce an essential part of your company's subscription life-cycle, and helps add a reliable source of recurring revenue to your company's bottom line.
My students use ideas from my (Jeff Funk) class on business models to analyze the business model for Sony's AtracTable. This new type of display enables new forms of computer interaction in retail outlets such as self-checkout or information access, in malls such as information access, and in restaurants (games and information access). these slides analyze the customer selection, value proposition, value capture, and other aspects of a business model for Sony's AtracTable.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
The enhanced QNET Compensation Plan will bring you more freedom and better opportunity to gain financial rewards! After 13 years of having expertise in the direct selling industry, we have combined the fruits of our knowledge into this enhancement, true culmination of everything that we have achieved – QInfinite. It will truly become the new height of your success!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
Leverage Zuora and Salesforce to Launch and Grow a Subscription BusinessZuora, Inc.
Link to Webinar: https://www.youtube.com/watch?v=_utv7_TslfM
Salesforce power users are always on the lookout for connected apps that drive revenue. Join HomeAway's Sr. Systems Analyst, Jim Bunch & Zuora's Director of Alliances, Adam Nichols and learn how Zuora makes Salesforce an essential part of your company's subscription life-cycle, and helps add a reliable source of recurring revenue to your company's bottom line.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
What does social networking really mean for your company and your brand? If themessages your customers hear about you come mostly from you, then advertisingrules. But now that customers communicate with each other, more and more, it'sthe customer experience that counts. As transparency has become inevitable andcomplete, and all our customers can know essentially everything about all productofferings and pricing, how do we compete?
Digital customer growth: Engaging customers in digital channelsTom Nickels
Digital customer growth - a framework
A business model based on customer experience
How to build a strong customer experience
Using digital transformation to build a customer centric organisation
Creating a roadmap for digital customer growth
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Asiakkuusindeksi 2016 tutkimuksen tuloksia - Tom NickelsAvaus
27.9.2016 Helsingissä järjestetyssä gaalassa palkittiin Asiakkuusindeksi 2016-tutkimuksen voittajat.
Vuoden 2016 ilmiöt:
1. Asiakkaat moniavioisia – lojaliteetti pitää ansaita joka päivä
2. Asiakaskeskeisyys luo oikeasti kasvua - melkein kaikilla toimialoilla asiakaskeskeiset haastajat ovat voimakkaassa kasvussa
3. Riittääkö “Säilyttävä” strategia markkinajohtajilla – vai onko syytä lähteä rohkeasti uudistamaan asiakaslähtöisesti?
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...Avaus
Success case: Ensimmäinen vuosi markkinoinnin automaation parissa: hyödyt ja opit
Nina Härkönen, markkinointipäällikkö, Suomen Asiakastieto Oy
Aamiaisseminaari, Avaus Helsinki, 16.4.2015
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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1. FROM
SEGMENTATION
CONTEXTUAL
TO
MARKETING
- GROWING VALUE THROUGH
PERSONALIZED EXPERIENCES
TOM NICKELS
WWW.AVAUS.FI
IMAGE BY MAURITSON FOTO / FLICKR
2. 2
We combine strategy,
analytics and design with
technology and outsourcing
services.
DRIVING
BUSINESS
Focus areas:
• Digital transformation
• Customer growth
• Digital sales and B2B Lead
management
• Business model & service innovation
• Business process efficiency
3. SOME GREAT COMPANIES WE WORK WITH:
92 SPECIALISTS
OFFICES IN HELSINKI, FINLAND
AND WROCLAW, POLAND
REVENUE 10 MILLION € (est. 2012)
5. CREATING A
COMPETITIVE
ADVANTAGE
BASES FOR
DIFFERENTIATION
It’s difficult to differentiate based
on price or product charac-
teristics. It might work for a
while, but usually competition UNIQUE
catches up.
PRODUCT
However REALLY KNOWING
YOUR CUSTOMERS and
serving them based on their
individual needs will set you
apart.
COST
ADVANTAGE
But traditional segmentation is
NO LONGER ENOUGH TO
CUSTOMER
CREATE CUSTOMER
INTIMACY.
INTIMACY
6. THE
CHALLENGE:
THIS IS WHAT YOU SEE, BUT IT IS
NOT REALLY ME
A LOT OF THE CUSTOMER INFORMATION
COMPANIES CURRENTLY USE ISN’T REALLY
FOCUSED ON GETTING TO KNOW WHO THEY
ARE AND WHAT THEY NEED.
AND ABOVE ALL IT DOESN’T TELL MUCH ABOUT
WHAT THE SITUATION – THE CONTEXT – OF THE
CUSTOMER IS RIGHT NOW.
7. THIS IS
ME ü
ü
Father of three, devoted husband
Houseowner
ü Live outside city
ü Entrepreneur, owner of midsized
business
ü Gadget freak
ü Time strapped, convenience
oriented
ü Eco consiousness on the rise
ü Fair price, not necessary cheapest
ü Prefer digital channels
ü Visited website yesterday, looked at
product page
8. MARKET
VALUE
NEED
CONTEXT
IN WHICH MARKET HOW CAN WE GROW WHAT SHOULD WE HOW SHOULD WE TREAT
SHOULD WE INVEST?
LIFETIME VALUE?
OFFER?
A SPECIFIC CUSTOMER?
SEGMENTING ON A SEGMENTING BASED ON SEGMENTING BASED SEGMENTING BASED ON
MARKET LEVEL. FOR CUSTOMER VALUE. FOR ON DIFFERING THE SITUATION OF THE
INSTANCE CORPORATE INSTANCE HIGH-VALUE, ATTITUDES AND NEEDS. CUSTOMER. FOR
CUSTOMERS VS CHURN-RISK VS FOR INSTANCE TASTE, INSTANCE VISITED WEB-
CONSUMERS.
UNPROFITABLE CONVENIENCE, OR SITE, ORDERED SPECIFIC
CUSTOMERS.
COST.
PRODUCT OR IS AT
LOCATION X.
Different approaches
to segmentation
9. THE HEART OF Products/
CUSTOMER INTIMACY IS
services in use
RELEVANCE
Customer
lifecycle
Purchase
history
IS HELP FROM THIS
COMPANY RELEVANT
IN THE NEAR FUTURE?
Contact DAYS TO
history
MONTHS
IS THIS SOMETHING I Web searches
RELATIONSHIP
NEED RIGHT NOW?
CONTEXT
REAL-TIME
Visit to webpage
Purchase
IMMIDIATE
CONTEXT
Expressed
PERSONAL needs
Call to CC
CONTEXT
Area of
Weather
residence
Location
Preferences
YEARS
Lifestage
IS THIS IMPORTANT
Attitudes
TO ME IN LIFE?
Social
connections
10. understanding context
+
CUSTOMER REAL-TIME
PROFILE DATA
BEHAVIORAL DATA
Contextual marketing is about understanding not just who someone is but where they are,
what they are doing, and what they are likely to do next. It’s about combining the right
information about a customer and the context to deliver the right services and communication
at the precise moment it offers the most value.
11. PERSONAL
CONTEXT
Needs-based segmentation
What should we offer?
12. Different needs and motives
drive the development of customer offerings
AtoB
Status
Convenience
Lifestyle
Green values
”I need a car to ”I have money and ”I need to be able ”The car goes along ”I appreciate
get from one power, and I want to trust my car. It with my lifestyle. I ecological values.
place to another”
to show it to always functions have my own My car does not
others. Everybody the way I wish.”
personality and I pollute the
admires my car.”
want to experience
nature.”
it through my car.”
13.
14. IMMIDIATE
CONTEXT
Behavioral triggers
When is the best time to
communicate?
15. TIMING HAS A BIG EFFECT ON RELEVANCE
WHEN?
Knowing when a product or service is
relevant to the customer is one of the
hardest things to do. But one that
potentially pays of big time.
Identifying the right customer behavior
that SIGNALS THE MOST PRESSING
CUSTOMER NEEDS and triggering
communication based on that may
increase relevance and sales
SIGNIFICANTLY.
16. SIMPLE REACTIONS TO CUSTOMER ACTION WILL MAKE THE CUSTOMER FEEL
THAT YOU RECOGNIZE HIM – IT HAS A CLEAR FEEL-GOOD FACTOR TO IT.
(and it affects sales)
17. IMMIDIATE
CONTEXT
Contextual advertising
How can we
provide relevant ads?
19. REMARKETING RELEVANCE
TAKING REALTIME RELEVANCE ONE STEP FURTHER - KEEPING UP
WITH THE CUSTOMER CONTEXT ONLINE
Company User
website
leaves
Popular sites
Web user
CLICK
User returns
”Remarketing is a feature that lets you reach people who have previously visited
your site, and show them relevant ads when they visit other sites.”
- Google
20.
21. IMMIDIATE
CONTEXT
Mobile context
What interesting is nearby?
22.
23. ”The world’s finest
department store
brings the greatest
international brands
to iPhone.
In-store, navigate
your way around
4,000 of the world’s
most premium
brands over 1 million
square feet and 7
floors.”
24. RELATIONSHIP
CONTEXT
Customer scoring
Which customers are most
likely to buy?
25. FOCUS SALES EFFORTS ON THOSE THAT ARE
READY TO BUY
The different situations of customers and prospects should be recognized. Some are just
doing initial browsing, while others are seriously thinking about buying. To optimize sales
results we need to distinguish between customers in different phases of the buying cycle.
Automated lead nurturing programs can be used for customers that are not quite ready yet.
That allows us to focus scarce sales resources on customers most likely to buy.
Image: www.smallbizwithkids.com
26. Scoring leads in order to find
customers that are ready to buy
”Lead scoring is a sales and marketing methodology for ranking leads in order to determine
their sales-readiness. You score leads based on the interest they show in your business, their
current place in the buying cycle and their fit in regards to your business.”
Image: Marketo – The definitive guide to lead scoring
27. RELATIONSHIP
CONTEXT
Predicting needs
What will each customer likely
need next?
28. PROPENSITY
WHICH CUSTOMERS ARE LIKELY TO
BUY SOMETHING, LEAVE OR DO
OTHER SIGNIFICANT THINGS?
THROUGH PREDICTIVE MODELLING TARGETING CAN BE
MADE MORE EFFICIENT. THIS HAS A POSITIVE EFFECT
ON BOTH THE BOTTOM LINE AND ON THE CUSTOMER
EXPERIENCE.
29. PERSONALIZE
MAKE COMMUNICATION
MORE RELEVANT BY
ADAPTING IT TO THE
NEEDS AND CONTEXT OF
THE INDIVIDUAL
CUSTOMER.
30. RELATIONSHIP
CONTEXT
Segmentation based on context
How can we add value to
the customer experience?
31. MAPPING THE CUSTOMER JOURNEY WILL HELP TO
DEVELOP THE SERVICE EXPERIENCE IN MORE DETAIL
SEGMENT 1:
The classic family traveler goes on holliday with the family and children. The scenario illustrates high , low and neutral emotional points.
FAMILY They want certain services that make traveling with children easier and These all represent a potential customer experience design opportunity.
that create unforgettable experiences for the whole family.
TRAVELER
PRETRAVEL
TRAVEL
POSTTRAVEL
BEHAVIOR
RESEARCH
BOOK
PREPARE
LEAVE
STAY
RETURN
REMEMBER
SHARE
Look for inspiration Efficiently book Look forward to Travel to Enjoy the Travel back home Enjoy memories of Share experience
and plan the trip and pay the trip trip destination destination experience with friends
CUSTOMER SCENARIO DESCRIPTION
Hears about Collates the Reads about the Checks in at the Relaxes at the hotel Packs and checks Discusses Tells friends about
experiences from package (pricing etc.) destination airpot out from hotel experience and experience
friends Enjoys local memories with family
Makes Tells friends about Excited about attractions Leaves for the Shares photos via
Receives reservation own plans flight to destination airport and checks in Looks at photos email or uploading to
communication Eats out at hotel or from trip photo sharing site
Wants to include Plans activities at Solves local restaurants Sad about flying
Resarches and personal requests in the destination unexpected problems home Enjoys stuff bought Gives feedback via
compares destinations own order during transit Excited about on trip tour operators online
online Receives shopping opportunities Solves questionaire
Pays the communication Finds bus and unexpected problems Order print photos
Unsure about reservation travels to hotel Goes on trips to during transit or album Positively surpised
where to travel Asks questions nearby attractions by offer for new trip
Receives (GOL, contact center) Meets Arrive at airport Thinks about the
Excited about confirmation Finnmatkat guide Taking photos of and travel home experience by him/
attractive price offer Prepares for family and sights herself
Unsure about traveling by packing etc. Checks in at hotel Unpack
Chooses travel details Solves unexpected
destination and plans Receives Enters own hotel problems (with guide)
ENJOYMENT
own holliday information about room
changed travel details Solves problems
+ with hotel/room
–
32. A SEGMENT OF ONE.
NEW PLAYERS FOCUSING ON ADDING VALUE TO THE CUSTOMER CONTEXT ENTER OLD
MARKETS. THEY BREATHE LIFE INTO THE MARKET BUT MAY ALSO SHAKE UP THE VALUE CHAIN.
+
”runtastic Roadbike is your comprehensive bike app for
your smartphone. The integration of heart rate, cadence,
and speed sensors lets you get more precise tracking and
analysis of your biking”
33. RELATIONSHIP
CONTEXT
Value based segmentation
Who are our most valuable
customers?
34. value
Segmenting customers based on
Most valuable
Most growable
customers: Retain
customers: Grow
Marginal customers:
Business as usual
Unprofitable customers:
Dismiss or lower cost
Cost to serve
Customer value segments
Current value
Potential value
Image: Peppers & Rogers group
35. Developing customer
STRATEGIES
CUSTOMER ISSUE
BUSINESS CHALLENGE
with reasons to stay
Understand me and provide me
Retain high value customers
(e.g. Loyalty recognition, Next be
st action)
purchase more
Provide me compelling reason to
Broaden the relationship
Remarketing)
trig gers,
(e.g. Next best action, Behavioral
t, competitive offers
Understand me and make relevan
Acquire the right customer
(e.g. Exclude high defectors, Debt
risk, Matching customer type)
Improve margin of Can I be satisfied with less
to sel f-service, Raise prices)
(e.g. Identify, Communicate, Steer
unprofitable custmers
36. ANOTHER
PERSPECTIVE
ON CUSTOMER VALUE
ENGAGEMENT
Interactions
€
€
€
€
CUSTOMER VALUE
Money spent
38. TO SUMMARIZE
THERE ARE MANY WAYS TO IDENTIFY CUSTOMER
CONTEXTS – USING ONLY ONE IS NOT ENOUGH
BUSINESS
Personalisation Value Proposition
NEED
/ Targeting
management
development
CONTEXTUAL INDICATOR
RECOMMENDATION
ENGINE
TRANSACTIONAL /
VALUE
BEHAVIORAL
PROPENSITIES
DEMOGRAPHICS /
GEOGRAPHY
LIFECYCLE
ATTITUDINAL
NEEDS
Useful
Sometimes useful
Not useful on its own
39. INVEST IN
DATA
10011001010011101001100100011001100111001100011001
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Good data is like the ears of a sales man. Without it you
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have no clue what the customer needs.
Integrate traditional customer profile data with real-time
behavioral data from all channels in order to
UNDERSTAND the need and REACT to the context .
40. Real-time segmentation
– the here and now
For relevance to be meaningful, it must be as close as possible to real-
time. JUST LIKE BREAKING NEWS, RELEVANCE HAS A SHORT
SHELF-LIFE and has its greatest value at the moment something occurs.
42. CREATE
BIG
EMOTIONS
“ I've learned that people will forget what you said, Apple. Zappos. Net-a-Porter.
people will forget what you did, but people will
never forget how you made them feel. ”
Maya Angelou, american poet
42 avaus.fi website