This document discusses several topics related to kids and technology. It notes that according to surveys, over 60% of kids can operate a computer, over 50% play computer games, and under 40% can write their name. Additionally, only 20% know how to make an emergency call and just 11% can tie their shoes. Other sections mention marketing to kids online and the importance of CMOs evolving their strategies to engage digital natives. The document is from R/GA and proprietary.

2. Proprietary & Confidential. © 2012 R/GA All rights reserved. 2

8. Sex
Religion
Politics

9. Sex
Religion
Politics

10. Sex
Religion
Politics

11. Sex
Religion
Politics
Kids & digital

16. Source: Rewired: Understanding the iGeneration and the Way They Learn

17. Source: Nielsen Q4, 2011

18. Operate computer 63%
58%
Play computer game 52%
Ride a bike
Write name 37%
Make emergency call
20%
Tie shoes
11%
Source: AVG

19. Source: AVG

31. Source: CMO Council, 2011

41. Proprietary & Confidential. © 2012 R/GA All rights reserved. 42

42. 75%
0% 65%
0%

44. Source: Q3 2011 Forrester/Heidrick & Struggles Global Evolved CMO Online Survey

46. Proprietary & Confidential. © 2012 R/GA All rights reserved. 47

54. Departments Offerings
ACCOUNT / PRODUCTION Platforms / Applications
Campaigns
Digital Advertising
Relationship Marketing
INTERACTION DESIGN
Web Sites
E-commerce
Systematic Design
VISUAL DESIGN
CONNECTIONS
Data Visualization
COPYWRITING
TECHNOLOGY
Brand Development
ANALYTICS
PLANNING
Mobile
Consulting
Media
Product Innovation
Social
Retail
DIGITAL STUDIO Live Events

57. Why?
X

60. 77kids

67. LESSON 3
Ask a kid

71. militello@google.com sean.miller@rga.com