The document discusses various social networks that can be used for social branding in education and their purposes. It notes that the key social networks are Twitter, Facebook, LinkedIn, Google Plus, Pinterest, Academia.edu and ResearchGate. The appropriate network depends on one's goal, such as personal branding, research, professional learning, or communicating with students. It emphasizes controlling one's social brand, keeping it up to date, and having a plan for organization. Specific tips are provided for using Twitter, Pinterest, Mendeley, and Elizabeth's own Pinterest board.

1. Social Branding in
Education
Elizabeth Ferris
eferris@fiu.edu
@Biz_Ferris
FIU Online

2. Which Social Network
Should I Use?
• Twitter • Mendeley.edu
• Facebook • Blogger
• LinkedIn • Word press
• Google Plus • Google Scholar
• Pintrest • Digg
• Acadmia.edu • ResearchGate

3. What is Your Goal ?
• Personal Brand
• Research
• Professional Learning Network (PLN)
• Communicate with Students
• Overall social presence

4. Some things to note
• Control your social brand
• Keep up your brand up to date
• Have a plan for your organization:
• Who
• What
• When

10. Twitter Lingo
• Tweet
• Hashtags (#FIU)
• Retweet (RT)
• via @ (via @Biz_Ferris)
• Overhead (OH)

14. • www.pintrest.com
• Showcase your work
• Create and update a reading list
• Pin your CV or Resume
• Create a user generated pinboard
(students/professors)
• Pin interesting Articles

15. • www.mendeley.com
• Reference Manager
• Read and take notes
• Add PDF’s
• Collaborate and share info with
colleagues
• Similar to Endnote, RefWorks, Zotero

17. Elizabeth’s Pintrest
• http://pinterest.com/bizferris/social-
branding/