•
•
•
•
•
•
•
•

Technical/functional competence
Autonomy/independence
Pure challenge
Security/stability
Entrepreneurial creativity
Service/dedication to a cause
General managerial competence
Lifestyle
Technical/functional competence
• These employees want to be the best in their
area of work.
• They will work to become a specialist or an
expert.
• They prefer job functions where they can put
their skills to best use.
How can we crack them ?
• The ideal way of rewarding such employees is
to give them opportunities to attend
conferences and training sessions, so that they
can continue to be the best.
Autonomy/independence
• These people make their own work rules, and
conformity is the last thing you can expect
from them.
• They are the people who are often absent
frommeetings and group discussions.
Autonomy/independence
• Do not expect these employees to be very
communicative.
• Reward them by giving them freedom and
allowing them a free hand in their area of
work.
Pure challenge
• People driven by challenge excel when they
are pushed.
• They seek assignments that allow them to use
their problem-solving skills.
• Such employees get bored easily and generally
hop from one job to another seeking new
challenges.
• What finds favour with them is challenging
work and raising the bar for success.
Security/stability
• Job stability is the priority for this group of
employees.
• They are risk-averse, and generally remain
with a company for a very long time.
• They value their association with an
organization that cares and looks after them.
Security/stability
• Appreciation and simple gestures of
acknowledging their contribution towards the
organization is rewarding for this set of lifers.
Entrepreneurial creativity
• These employees like to create things and
aspire to run their own businesses.
• They value ownership more than anything
else, and wealth generation is a metric of
success for these creative people.
Entrepreneurial creativity
• Recognizing them publicly for their ideas or
giving them opportunities to be more creative
works.
Service/dedication to a cause
• This type of employee is driven by values and
feels strongly about a certain cause.
• They take pride in helping others, and succeed
in public services or functions such as human
resources, corporate affairs, etc.
Service/dedication to a cause
• Recognize them by giving an
assignment/project that is in sync with the
values or cause they identify with
General managerial competence
• These employees are people-oriented.
• They thrive on responsibility, problem-solving,
and are all for managing teams and projects.
• They are the ones who rise rapidly up the
corporate ladder.
General managerial competence
• Promotions and salary increases work the best
for them. Recognition through exclusive
rewards also helps.
Lifestyle
• These types of employees value their personal
life a great deal.
• They are the ones who integrate life and work.
• They may even take long periods off work for
pursuing their hobbies.
Lifestyle
• Flexible timings, telecommuting and time off
are the best way to reward this group of
employees.

Career anchor

  • 2.
  • 3.
    Technical/functional competence • Theseemployees want to be the best in their area of work. • They will work to become a specialist or an expert. • They prefer job functions where they can put their skills to best use.
  • 4.
    How can wecrack them ? • The ideal way of rewarding such employees is to give them opportunities to attend conferences and training sessions, so that they can continue to be the best.
  • 5.
    Autonomy/independence • These peoplemake their own work rules, and conformity is the last thing you can expect from them. • They are the people who are often absent frommeetings and group discussions.
  • 6.
    Autonomy/independence • Do notexpect these employees to be very communicative. • Reward them by giving them freedom and allowing them a free hand in their area of work.
  • 7.
    Pure challenge • Peopledriven by challenge excel when they are pushed. • They seek assignments that allow them to use their problem-solving skills. • Such employees get bored easily and generally hop from one job to another seeking new challenges.
  • 8.
    • What findsfavour with them is challenging work and raising the bar for success.
  • 9.
    Security/stability • Job stabilityis the priority for this group of employees. • They are risk-averse, and generally remain with a company for a very long time. • They value their association with an organization that cares and looks after them.
  • 10.
    Security/stability • Appreciation andsimple gestures of acknowledging their contribution towards the organization is rewarding for this set of lifers.
  • 11.
    Entrepreneurial creativity • Theseemployees like to create things and aspire to run their own businesses. • They value ownership more than anything else, and wealth generation is a metric of success for these creative people.
  • 12.
    Entrepreneurial creativity • Recognizingthem publicly for their ideas or giving them opportunities to be more creative works.
  • 13.
    Service/dedication to acause • This type of employee is driven by values and feels strongly about a certain cause. • They take pride in helping others, and succeed in public services or functions such as human resources, corporate affairs, etc.
  • 14.
    Service/dedication to acause • Recognize them by giving an assignment/project that is in sync with the values or cause they identify with
  • 15.
    General managerial competence •These employees are people-oriented. • They thrive on responsibility, problem-solving, and are all for managing teams and projects. • They are the ones who rise rapidly up the corporate ladder.
  • 16.
    General managerial competence •Promotions and salary increases work the best for them. Recognition through exclusive rewards also helps.
  • 17.
    Lifestyle • These typesof employees value their personal life a great deal. • They are the ones who integrate life and work. • They may even take long periods off work for pursuing their hobbies.
  • 18.
    Lifestyle • Flexible timings,telecommuting and time off are the best way to reward this group of employees.