This document discusses Candia Milk, a value added milk brand in Pakistan. It introduced UHT milk in plastic bottles in 1988, investing 200 million rupees. However, Candia Milk faced issues with poor advertising, packaging, pricing, and lack of product growth and innovation. The core features of plastic bottling ensuring longer shelf life were not enough to overcome weaknesses like limited promotion and competitive pressures from other established milk brands.
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Analysis of marketing strategies -Mother DairyMrudula Swamy
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This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
A brand analysis of cosmetic giant L'Oreal. The A comprehensive view on how L'Oreal came to its present form, its business strategies and its tapping into global markets,
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Analysis of marketing strategies -Mother DairyMrudula Swamy
A study on FMCG Sector of India and dairy industry. The marketing mix adopted by Mother dairy.Import and export data of dairy produts. Advertisement strategy of Mother dairy
Comparative ratio analysis on Coca-cola and Pepsi
Analysis and comparison study of both companies on the basis of
▪ Profitability ratios
▪ RETURN ON ENVESTMENT
▪ RETURN ON SHAREHOLDER’S FUND
▪ RETURN ON ASSET
▪ GROSS PROFIT RATIO
▪ NET PROFIT RATIO
▪ Liquidity ratios
▪ Current ratio
▪ Quickratio
▪ Turnover ratio
▪ CAPITAL TURNOVER RATIO
▪ FIXED ASSETS TURNOVER RATIO
▪ WORKING CAPITAL TURNOVER RATIO
▪ Solvency ratio
▪ Debt-Equity ratio
The analysis is done on the basis of company balance sheet and profit & loss account.
The existing business environment is very turbulent so corporate houses find it very difficult in managing their financial statement. In such scenario, financial management plays significant role for the companies for managing and organizing their financial data and
statements. In the following study different financial tools and techniques will be applied on the London Woods company to analyze its financial performance which will help it in decision making.
Product analysis of haleeb foods limited and relaunch its failure product can...Mutahir Khan
History
Company mission
Hierarchy
Introduction of the product
Economic Conditions
Production Analysis
Pricing Strategy and Objectives
Reasons for failure
Modes by which we can increase demand
Promotion
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This report gives a detailed account of the Coca cola brand. It starts off by briefly examining the history of the brand to see how it becomes the world's largest beverage company. It also introduces the various products that the company offers.
The report goes on to introduce the various strategies that the company employs in conducting their operations. The report show the managerial view to the company along with the Humana Resource Management .the report cover the strategic HRM point of view of the coca cola that illustrate the HR is playing role to bring the positive impacts to the business. Also different models of HR practices have been explained for the better understanding. The report breaks down into different concepts which studied in SHRM
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
13. STRENGTH
Uniqueness.
Packed in bottle.
Ensure longer shelf life
International packaging.
Affordable and reasonable
pricing.
WEAKNESS
No purely white color.
No running promotion.
Low promotional budget.
Failed in convincing them.
13
14. OPPORTUNITY
They can introduce flavored
milk.
Large market was exist.
Large distribution channel
of CDL.
THREATS
Strong competitors.
Brand image of competitors.
Tetra Packing vs. bottle.
Lack of Consumer initiator.
14
24. 24
Core Benefit
Product Quality
Rich Color
Fresh Taste And Smell
Long Expiry Date
Expectation About Our Product
New Product Expectations
Differentiation
Product Positioning
Product Life Cycle
PRODUCT
28. 28
PRICE
Maximum Profit
Quality Leadership
Long Term Relationship
Pricing Strategy
RANGES
OF MILKY
PACKING
ATTRIBUTE
AMOUNT IN
RUPEES
0.25 liter Personal pack 29
0.50 liter Medium pack 59
1 liter Family pack 99
2 liter Economical pack 189
300 ML Flavored Milk 39
32. 32
PROMOTION
Advertisement in television/radio/print media
Personal selling activities
Stalls at departmental stores
Retailer feedback
Outlets
Promotion through in store activities
Promotion to retailer/ wholesaler
Social media
33. 33
PROMOTION
Social and ethical awareness
To Education Increase
To Health Awareness
To Traffic Rules Obey Awareness
To Environmental Friendly
Plantation Will Be Done On Green Belts
Healthy Kids Programs Will Be Launched
Complaints Cell Will Be Established
Energy saving
42. SOME FUTURE PROJECTIONS
Carbonated Milk
Launch Lassi
Launch Honey Milk
Milky Different Flavored Custard
Open Outlets In More Different Cities
Intensive Delivery Distribution Strategy
Quality Assurance
More Calcium Power Milcy
Consumer Health Help Center
42
47. 47
NAME QUALITY PRICE /
LITER
POSITIONING VARIETY
NESTLE Very high 100 VERY HIGH HIGH
OLPERS High 100 HIGH HIGH
ADAM Low 65 VERY LOW HIGH
GOURMET Low 65 LOW LOW
TARANG Low LOW VERY LOW VERY LOW
HALEEB Moderate - LOW VERY LOW
DAIRY QUEEN Very low LOW VERY LOW VERY LOW
GOOD MILK Low 70 VERY LOW VERY LOW
DAIRY
OMANG
Low 70 LOW VERY LOW
MILCY VERY HIGH 99 HIGH HIGH
COMPETITORS ANALYSIS