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Brand failures in Pakistan - Services
- 1. Brand ailures SERVICES Sohaib AfzalRana Mohsin Ali Sadiq
- 2. ailure Nature of Serviceâ Coffee Shop Nature of Failure â Cultural Failure Pakistanisâ preferred hot beverage - Tea Coffee consumed as a byproduct to some dessert â CB Research Product Offering did not include desserts Also failed in India
- 3. ailure Nature of Serviceâ Banking & Finance Nature of Failure â Peopleâs Failure Temasek Holdings, Singaporean state-owned institutional investor, invested $540 million into NIB Bank NIB Bank Losses - $400 million Being Acquired by ICBC â Worldâs most profitable bank
- 4. ailure Nature of Serviceâ Telecommunication Nature of Failure â Tired Brand Failure to keep up with technology â GSM
- 5. ailure Nature of Serviceâ Auction Website Nature of Failure â Idea Failure Unable to create customer trend of online purchasing and auctioning Inappropriate model â B2C instead of the orthodox C2C
- 6. ailure Nature of Serviceâ Arcade and Kidâs Entertainment Nature of Failure â Tired Brand Advanced Gaming Consoles Portability Gaming Industry - Choices
- 7. ailure Nature of Serviceâ Air Travel Nature of Failure â Peopleâs Failure Leased B 737-200s in 1993 - grounded after it started losing money and failed to clear CAA dues. Relaunched operations in 2012 after 12 years gap Arshad Jalil appointed as managing director - former CEO of Shaheen Air and owns an aircraft maintenance company
- 8. Nature of Serviceâ Theme based dining Nature of Failure â Idea Failure A large proportion of the population is unfamiliar with Hollywood (except certain characters such as Rambo) ailure
- 9. ailure Nature of Serviceâ Casual Dining Nature of Failure â Cultural Failure Ahead of its time Expensive dining for the younger generation Stools for seating â problems for older generation
- 10. Nature of Serviceâ Air Travel Nature of Failure â Peopleâs Failure May 2007 - CAA suspended its operations Issues related to the safety of operations and passenger convenience. ailure
- 11. ailure Nature of Serviceâ Dining Nature of Failure â Idea Failure Boasted Better Ingredients â Traditional Pizza with Thin Crust and Dough Pizza Hut had changed peopleâs expectations of Pizza â Thick Crust, Greasy, Localized flavors etc.
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