Here are 3 sentences summarizing the key points from the document: The document outlines several products that were launched in India but ultimately failed or were discontinued, including Persil Power laundry detergent from Unilever in 1994 that damaged clothes, Hippo Toasties snack from Parle Agro in 2009 that faced high competition, and Saffola Zest salty snack from 2009 that was taken off the market within a month due to lack of success. It also lists products that failed globally such as Pepsi Blue soda in 2003-2004 due to its odd color and rumors of chemicals, as well as Aliva Baked Crackers from 2009 that struggled due to confusing ads, competition, and inconsistent pricing.

1. Essentials for the success of a new product
1) product advantage.
2) marketing advantage.
3) creative advertising advantage.

2. Failed and discontinued products in India
1.Persil power
Unilever’s star brand announced the
launch of powerful formula called Persil
power.
LAUNCHED: 1994
REASONS FOR FAILURE: Negative
publicity, discoloured clothes,
damaged clothes in hot water.

3. 2.Hippo toasties.
LAUNCH: HIPPO Toasties (a baked wheat-based snack) was
launched by Parle Agro in 2009.
It managed to become a highly acclaimed, popular snack brand in the
industry and captured the hearts of people all across the country.
DISCONTINUED : In 2013
REASONS : A. High competition.
B. Distribution and logistics.

4. 3. Saffola zest
Saffola - a name that is well known for
cooking oils entered the market as a health
and wellness brand. Saffola zest - a baked
salty snack, which was the first product in the
snack food category.
LAUNCHED: In 2009
TAKEN OUT OF MARKET: December
2009

5. 4.Monacco Smart Chips
This one’s for the calorie conscious
people. It was a low fat chips launched by
parle. Came in 4 different flavours.
LAUNCHED: NOV 2009 however, barely a
year into launch the product was off the
shelf.
REASONS FOR FAILURE:
1. Peoples resistance to change.
2. Competition.
3. Forgot to make it fun to eat.
4. Wasn’t tasty enough.

6. 5. Pepsi Blue and Pepsi Max
PEPSI BLUE
LAUNCHED : In 2003 months
before world cup
DISCONTINUED : In 2004
REASONS :
1.Odd colour
2.Inacceptance by consumer.
3.Rumoured to be containing
chemicals.
PEPSI MAX
LAUNCHED: IN 2011
DISCONTINUED: A year
later it was no longer
found in stores.
Campaigning and
expansion was cancelled.
REASONS:Wasn’t
tasty.

7. 6. Bytes
Cadbury bytes is a one of a kind snack, in that it is
sweet and not salty, as compared to most of the other
snacks. It's a bite sized snack with a crunchy wafer and
rich Choco cream filling. There are three variants of
bytes available in the market – caramel, coffee and
strawberry, at two price points- Rs 5 and Rs 10.
LAUNCHED: In 2004 . Even though it was
a hit product in market it disappeared all of
sudden.
REASON: intense manufacturing cost
involved with product led to lack of
profits

8. 7.Aliva Baked Crackers
LAUNCHED : 2009
STOPED : In Nov 2013 even though they tried a lot
to sustain in the market .
REASONS:
1) Confusing advertisement.
2) Competition.
3) Odd pricing strategy- at initial Rs 12 for 60gms
then changed to Rs 5 for 30gms.

9. Products which failed in the market globally