1) The document discusses a new marketing strategy for Dairy Queen milk produced by CDL in Pakistan. It provides information on the company, the original product launch and reasons for its failure.
2) A new strategy is proposed to rebrand the product as "Purid'B Mleko" with different packaging, flavors, and processing. The strategy involves segmentation of consumers by geography, demographics, and behaviors.
3) The marketing mix for Purid'B Mleko is described including product offerings, pricing, placement, and promotional activities. Competitive advantages over other milk brands are also highlighted.
Allentown Materials Corporation was established in late 1800’s in Allentown, Pennsylvania
Leading manufacturer of speciality glass
Eight Line Divisions
The Electronic Products Division manufactured high quality electronic components
It had unique technological capabilities.
Shifted to Commercial Market in late 1980s.
It is known as a leading manufacturer.
It has an annual growth rate of 10%.
Crafting winning strategies in a mature market - US wine marketSaurabh Arora
The Industry Landscape in 2001
US: 4th largest wine producer in the world
US: 34th in world per capita wine consumption
Top 8 firms produce more than 75% of all the wine volume
Estimated 2500 firms produce the remaining 25%
Dominance of few large players in the low price market
Greater shelf space & high marketing budget
1990s: Consolidation of retailers and distributors across US
No of distributors fell from 5000 to 250 by 2000
Only 50 to 100 left with access to widespread national distribution
Large retail consolidation in US
Top 10 supermarkets control 55% of the US market in 2000
Majority of producers are focused on low volume/high price to gain maximum return/margin
Distributors are focused on high volume/low price to maximize economies of scale
Near impossible for a new company to establish itself
Low barriers invite more players to wine market
Porter’s five forces analysis
Threat of new entrants – HIGH
Low barriers to entry for new players in wine industry
Firms spent 40% of their expenditures on marketing and distribution
Existing rivalries in industry – HIGH
Total no of wineries in US increased by more than 400%
Glut of grape supply due to low growth in demand
This put downward pressure on price and margins
Bargaining power of Buyers – HIGH
More players are entering the market
Production outstripped demand by 20%
Consolidation of retailer and distributor
Bargaining power of Suppliers – LOW
Wine producers with their own vineyards attempts to control the operations starting from production to distribution
Threat of Substitutes – LOW for Budget
Only 10% people drank wine regularly
Of the remaining 90%, 46% preferred beer or spirits
35% drank alcoholic beverages other than wine
Allentown Materials Corporation was established in late 1800’s in Allentown, Pennsylvania
Leading manufacturer of speciality glass
Eight Line Divisions
The Electronic Products Division manufactured high quality electronic components
It had unique technological capabilities.
Shifted to Commercial Market in late 1980s.
It is known as a leading manufacturer.
It has an annual growth rate of 10%.
Crafting winning strategies in a mature market - US wine marketSaurabh Arora
The Industry Landscape in 2001
US: 4th largest wine producer in the world
US: 34th in world per capita wine consumption
Top 8 firms produce more than 75% of all the wine volume
Estimated 2500 firms produce the remaining 25%
Dominance of few large players in the low price market
Greater shelf space & high marketing budget
1990s: Consolidation of retailers and distributors across US
No of distributors fell from 5000 to 250 by 2000
Only 50 to 100 left with access to widespread national distribution
Large retail consolidation in US
Top 10 supermarkets control 55% of the US market in 2000
Majority of producers are focused on low volume/high price to gain maximum return/margin
Distributors are focused on high volume/low price to maximize economies of scale
Near impossible for a new company to establish itself
Low barriers invite more players to wine market
Porter’s five forces analysis
Threat of new entrants – HIGH
Low barriers to entry for new players in wine industry
Firms spent 40% of their expenditures on marketing and distribution
Existing rivalries in industry – HIGH
Total no of wineries in US increased by more than 400%
Glut of grape supply due to low growth in demand
This put downward pressure on price and margins
Bargaining power of Buyers – HIGH
More players are entering the market
Production outstripped demand by 20%
Consolidation of retailer and distributor
Bargaining power of Suppliers – LOW
Wine producers with their own vineyards attempts to control the operations starting from production to distribution
Threat of Substitutes – LOW for Budget
Only 10% people drank wine regularly
Of the remaining 90%, 46% preferred beer or spirits
35% drank alcoholic beverages other than wine
Allentwen material corporation - Electronic product divisionSaurabh Arora
Introduction
Leading manufacturer of speciality glass
Eight Line Divisions
First Company to establish an Industrial Research Laboratory
Marketing & R&D the strongest functional areas
Average growth of 10% a year
Electronics Product Division
Manufactured high quality electronic components
Initially, Business was from military market
Shifted to Commercial Market in late 1980s.
Growth in commercial market leading to high competition.
Current Scenario – (July 1992)
What can be done -
As it was seen Rogers has not been an effective leader, there is a need for training for him in more instructing management style
Rogers should remove himself from product development team and focus more on resource allocation
Team comprising for new product development should have employees from all the functions i.e. – it should be cross-functional
Sales team should be incentivized for bringing additional revenue for the company. It should have a dual salary structure – less fixed and more variable (commission)
More freedom needs to be given in budget allocation
More trainings about the specifications of the products(capacitors and resistors) should be provided
More team activities should be there so that trust and relation can be built amongst the teams
For fostering collaborative thinking, a common integrated system should be developed wherein feedback from the clients regarding product specification and product quality should be updated without any delay
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Product analysis of haleeb foods limited and relaunch its failure product can...Mutahir Khan
History
Company mission
Hierarchy
Introduction of the product
Economic Conditions
Production Analysis
Pricing Strategy and Objectives
Reasons for failure
Modes by which we can increase demand
Promotion
Relaunch of Candia Milk
Allentwen material corporation - Electronic product divisionSaurabh Arora
Introduction
Leading manufacturer of speciality glass
Eight Line Divisions
First Company to establish an Industrial Research Laboratory
Marketing & R&D the strongest functional areas
Average growth of 10% a year
Electronics Product Division
Manufactured high quality electronic components
Initially, Business was from military market
Shifted to Commercial Market in late 1980s.
Growth in commercial market leading to high competition.
Current Scenario – (July 1992)
What can be done -
As it was seen Rogers has not been an effective leader, there is a need for training for him in more instructing management style
Rogers should remove himself from product development team and focus more on resource allocation
Team comprising for new product development should have employees from all the functions i.e. – it should be cross-functional
Sales team should be incentivized for bringing additional revenue for the company. It should have a dual salary structure – less fixed and more variable (commission)
More freedom needs to be given in budget allocation
More trainings about the specifications of the products(capacitors and resistors) should be provided
More team activities should be there so that trust and relation can be built amongst the teams
For fostering collaborative thinking, a common integrated system should be developed wherein feedback from the clients regarding product specification and product quality should be updated without any delay
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Product analysis of haleeb foods limited and relaunch its failure product can...Mutahir Khan
History
Company mission
Hierarchy
Introduction of the product
Economic Conditions
Production Analysis
Pricing Strategy and Objectives
Reasons for failure
Modes by which we can increase demand
Promotion
Relaunch of Candia Milk
Final project presentation of Principle of Marketing by khair MuhammadKhairMuhammad19
Hi everyone, I have uploaded this project in order to help those students who want to get an idea of how to do and what things to include in starting the project.
Thank you for visiting & preferring my project
Contact:
Email: khairmk420@gmail.com
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Marketing Strategy OF Dairy Queen Milk By Tooba Shafique
1. TOOBA SHAFIQUE
ROLL # 30
TOPIC NEW STRATEGY OF DAIRY QUEEN
MILK
BBA PART 4TH
UNIVERSITY OF SINDH (ELSA KAZI CAMPUS EVENING PROGRAM)
2. Dairy Queen milk
An improving marketing strategy for
Dairy Queen milk….
Start with the great name of Allah who is most beneficial and merciful
3. Company profile :
CDL (Chaudhry Dairy Limited) is one of the
reputable and renowned companies in Pakistan.
CDL was established in 1984 as a private limited
company. The company came up with its first
product Haleeb Milk´ and continued to expand its
product line.
4. Product information:
Dairy Queen Milk is a product of CDL, which was launched
in 2000. The idea behind the introduction of Dairy queen Milk
was that, at that time fresh milk can’t be preserved/safe for a
long period of time without refrigerators. Even being preserved
in refrigerators, the milk will lose its freshness & even taste.
For that reason, packed milk with highest quality standards
preserved in Tetra pack have been introduced that can be safe
for a longer period of time even without refrigerators. The shelf
life of such milk is three weeks. Haleeb therefore positioned
itself as pure, hygienic packed milk that have longer life.
5. CONSUMER MARKET SEGMENTATION
OF Dairy Queen Milk
Geographic segmentation : Dairy Queen has segmented its potential
market in all the four provinces. As far as urban sector.
Demographic segmentation :
target consumer of Dairy Queen : a high income people with income regarding from
Rs 10,000 and above.
Age: there is no segmentation .
gender : both male and female for Dairy Queen target milk.
social class : only upper and upper middle class.
Behavioral segmentation :
As regards the benefit desired from the product , CDL has segmented the market on
the basis of quality and test .
6. Positioning of Dairy Queen Milk
The positioning of Dairy
Queen Milk was “positioning
is related to a product class
or attributes” the attributes
on which CDL has positioned
Dairy Queen “taste”.
9. Reasons Why Dairy Queen Milk Failed
In Pakistan
Haleeb Dairy Queen Milk got failed in the first attempt. The reasons of its failures are; it’s
inconvenient packaging initially which leads to customer dissatisfaction & complaints. Its packaging
is such that it gives the impression of poor quality; means the color, the labeling and design didn’t
give impression of good quality as did other competitive brands. It also faces cannibalization from
flagship brand Haleeb because HFL has failed to aware its customers properly about Brand Dairy
Queen Milk and to create its image as nutritionally drinking milk as against tea whitening features of
Dairy Queen Milk which is one of the valid reasons of its failures. People perceive that it is same as
Dairy Queen Milk and only difference is that it is for low income segment because its price is less so
it must be a low quality product. As a result of it, its image got worsened in the minds of customers
which also affects the image of Dairy Queen Milk, and it faces a sudden lose in its sales.
10. New marketing
strategy for Dairy
queen milk.
I choice firstly the name of the product
which attract to consumer market.
12. Product information:
Dairy Queen Milk is the
product of; CDL. which
was failed from different
causes. We decided to
offer same product with
different name, features,
characteristics, flavors,
process and packaging. v/s
22. Segmentation and targeting:
geographical
• Available in 4
province
demographical
• Age: kids (5-
12)teenager
(13-
19),youngsters
(20-
34),adults(34-
60
• Class: upper
and middle
class
Behavioral
• Best quality ,
taste, flavor
and colors.
23. Target market for purid’b melko:
We target purid’b melko in urban areas, upper and middle income class. and
different age group (kids, teenagers, youngster,adults).
Positioning of purie’b melko:
Purid’ b melko has adopt the functional positioning strategy like
“great taste make healthy wealthy life”
We hope that consumer understand this positioning.
24. Swot analysis :
SWOT
•Quality product
•Try to conduct fresh and clean
milk
•Strong supply chain networks
•Commitment to high quality
•Focus on research and
development
•Providing different flavor at
different age group
•Good in packaging.
•Does not give milk on credit
•Purid’b melko provide only milk
not juice, water, ice-cream .
•Innovation in product
development, packaging and
presentation.
•Increase employments for the
people
•Lack of education among the farmer
•Load shedding
•Competitors
•Perception and price differentials
s w
o T
25. PEST ANALYSIS:
POLITICAL FACTOR:
•Unstable political conditions strikes and road blocking creates problem for
delivery on time.
ECONOMIC FACTOR:
•Inflation rate also effect on product.
•in economic factor we face our competitors( olpers, pakola,nestle) which
influence on our product.
SOCIO-CULTURE FACTOR:
•People mostly prefer fresh and open milk and rely less on processing milk
because they think that milk companies add chemical in the milk during
processing.
TECHNOLOGICAL FACTORS:
•Some time technology has positive effect and some time have negative effects.
•Positive In scene that like new machinery in the production of milk.
•Negative in scene those workers have no knowledge about the new
technology.
26. Marketing mix
Product:
We provide you product in different form and different
flavor ,as mention in above (product information).
These form of products provide all features,
charatertictes which consumer want.
31. Differentiate between puri’b melko and
competitive products:
Reasons Liquid form
Competitors
Purid’B melko Olpers milk Nestle milkpack Pakola
Price 24 RS (250ml) 26 Rs(250ml) 25 RS (250ml) 26 Rs(250ml)
Advertisement Signboard,
Newspaper
Pamphlets
TV
Social media
Tv
Radio
Billboards
Shops
Printers add
Pamphlets
Radio
Newspaper
Magazines
Billboards
cables
Newspaper
Video
Competitive
advantage
2 forms of milk
Powder/liquid
1 form only liquid Liquid Liquid
Target market Urban
Lower/middle class
Urban Urban Urban
Position strategy Test make healthy
wealthy life
Jo dill khol k jeety
hen unhi k liye hai
olpers
Jaan bnao Milk make
irresistible
