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Haleeb Foods
Presentation on
By:
Sajid Ali
1Agribusiness Presentation
About Haleeb Foods
Limited
• Established in 1984.
• Pakistan’s leading Food & Beverage company.
• Operates Two State-of-the-art dairy processing plants one
at Bhai Peru and second at Rahim Yar Khan.
• Have Milk Collection network of over 170 collection points.
• Production processes are certified with
• ISO(International Organization of Standardization)
• Quality management System
• Food Safety Management system
• Environment Management system
• Halal Foods Management System
• Pakistan Standards Quality Control Authority
2Agribusiness Presentation
Historical ladder
Agribusiness Presentation 3
• Started with 46 million capital
• Initial name “Chaudhry Dairies limited
• “Haleeb Milk” was launched in 1986
• Established equity partnership with Friesland Frico
Domo in 1989, Netherlands
• In 1998, agreement with Cedilac for franchise in
France. (Candia, Skimz milk powder
• Tropico juice was launched in 2000.
• Contributed 54% of country’s packed milk market
in 2002
Cont..
• In 2004, company name changed to “Haleeb
Foods”
• In 2005, established second processing plant in
Rahim Yar Khan.
• In 2009, VMFG (Pvt) Ltd significant shareholding of
Haleeb foods.
Agribusiness Presentation 4
Product Categories
• Milk
• Juices
• Pure Ghee
5Agribusiness Presentation
Product Line
Haleeb milk
Chaunsa apple
Flava
Asli milk
Tea max
Just fruit
Haleeb Careem
Cremyum
All MAX
Dairy queen
Asli desi ghee
Agribusiness Presentation 6
Product Pictures
Agribusiness Presentation 7
Advertisements
• Waqt Badla per Haleeb Nahi
• Tea Max
Agribusiness Presentation 8
Recipes
 Kulfa
 Shahi Tukray
 Rasmalai
 Sheer Khurma
 Kheer
 Mango pure
 Custard Tard
9Agribusiness Presentation
Production Process
• Production Process Visit Vlog
• Farm Vlog
Agribusiness Presentation 10
Competitors
• Nestle (Milk Pack)
• Engro Foods (Olpers)
• Shezan (Juices)
Agribusiness Presentation 11
CSR
• Sponsored Gilgit-Baltistan Girls Football league
2018
Agribusiness Presentation 12
Agribusiness Presentation 13

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Presentation on Haleeb Foods

  • 1. Haleeb Foods Presentation on By: Sajid Ali 1Agribusiness Presentation
  • 2. About Haleeb Foods Limited • Established in 1984. • Pakistan’s leading Food & Beverage company. • Operates Two State-of-the-art dairy processing plants one at Bhai Peru and second at Rahim Yar Khan. • Have Milk Collection network of over 170 collection points. • Production processes are certified with • ISO(International Organization of Standardization) • Quality management System • Food Safety Management system • Environment Management system • Halal Foods Management System • Pakistan Standards Quality Control Authority 2Agribusiness Presentation
  • 3. Historical ladder Agribusiness Presentation 3 • Started with 46 million capital • Initial name “Chaudhry Dairies limited • “Haleeb Milk” was launched in 1986 • Established equity partnership with Friesland Frico Domo in 1989, Netherlands • In 1998, agreement with Cedilac for franchise in France. (Candia, Skimz milk powder • Tropico juice was launched in 2000. • Contributed 54% of country’s packed milk market in 2002
  • 4. Cont.. • In 2004, company name changed to “Haleeb Foods” • In 2005, established second processing plant in Rahim Yar Khan. • In 2009, VMFG (Pvt) Ltd significant shareholding of Haleeb foods. Agribusiness Presentation 4
  • 5. Product Categories • Milk • Juices • Pure Ghee 5Agribusiness Presentation
  • 6. Product Line Haleeb milk Chaunsa apple Flava Asli milk Tea max Just fruit Haleeb Careem Cremyum All MAX Dairy queen Asli desi ghee Agribusiness Presentation 6
  • 8. Advertisements • Waqt Badla per Haleeb Nahi • Tea Max Agribusiness Presentation 8
  • 9. Recipes  Kulfa  Shahi Tukray  Rasmalai  Sheer Khurma  Kheer  Mango pure  Custard Tard 9Agribusiness Presentation
  • 10. Production Process • Production Process Visit Vlog • Farm Vlog Agribusiness Presentation 10
  • 11. Competitors • Nestle (Milk Pack) • Engro Foods (Olpers) • Shezan (Juices) Agribusiness Presentation 11
  • 12. CSR • Sponsored Gilgit-Baltistan Girls Football league 2018 Agribusiness Presentation 12