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ENTREPRENEUR
PROJECT REPORT
SUBMITTED BY:
Haroon Ali L1F11MBAM2078
Maheenrizvi L1F11MBAM2058
Bushra Takmil L1F11MBAM2071
Younas Hameed L1F11MBAM2073
Submitted to:
Sir AmjadHussain
Sec “D”
Making life easy
Table of Contents
EXECUTIVE SUMMARY ............................................................................................................ 4
Introduction:...................................................................................................................................5
MACRO ENVIRONMENTAL ANALYSIS.....................................................................................6
PEST Analysis:...............................................................................................................................6
Political:.....................................................................................................................................6
Economic: ..................................................................................................................................6
Social:........................................................................................................................................6
Technological:................................................................................................................................6
FEASIBILITY ANALYSIS: .......................................................................................................... 8
Product feasibility:..........................................................................................................................8
Industryfeasibility:..........................................................................................................................9
Organization feasibility:.............................................................................................................10
: Financial feasibility...................................................................................................................11
Porter five forces:......................................................................................................................12
KEY SUCCESS FACTORS:......................................................................................................15
Competitor Analysis: ....................................................................................................................16
POSITIONING:............................................................................................................................16
MARKETING ANALYSIS:..........................................................................................................17
Product:....................................................................................................................................17
Price:........................................................................................................................................17
Place:...........................................................................................................................................17
Promotion:................................................................................. 1Error! Bookmark not defined.
TARGET MARKET:........................................................................................................................18
SEGMENTATION:........................................................................... 1Error! Bookmark not defined.
Business Model:................................................................................ 1Error! Bookmark not defined.
Forecasted business Financials: .................................................................................................... 20
Executive Summary
60.3% of the population of Pakistan consists of youth, satisfying their needs can be a great
opportunity. To capture this opportunity we have decided to come up with those ideasthat makes
life easierwith updated technology.
We have decided to come up with ourfirst idea thatmakes bike riders life easy with updated
technology.
The major flaw in motor bikes industry that they are producing new bike models for people but
they are not giving them any feature that can facilitatethem in checking fuel. This is the necessity
of every motorbike rider; every person who rides motorbike wants this facility. Even the market
leader in motorbike industry in Pakistan is not giving this facility in their bikes to complete this
gap in the bikes and as per the necessity of the people we have launched a new innovative
product which is an External Digital Fuel Meter which can be fitted in any bike no matter what
CC the bike is. It tells about the fuel in the fuel tank. One more feature which makes it
innovative that it is not an ordinary analogue fuel meter it is a digital fuel meter. First digital fuel
meter for motorbikes in the history of Pakistan. As a manufacturing company
Our strong management team will look for ways to increase efficiency, lower operational cost
and ensure sustainable growth.
INTRODUCTION
Company Description
We are starting a new venture that will attract the youth of Pakistan. Our company is introducing
a digital fuel meter that will tell percentageof remainingpetrol in bike.
The name of Our Company is “Avitron” we are providing Digital fuel meter and targeting every
bike rider specially youth because they are fond of technology and show interest in latest gadgets
or products. “Avitron” is in its start-up stage we are going to mix fashion with technology and
bring up the external digital meter that is going to provide self-expression and style in the life of
our customers
We are going to start our business online where customers can order products easily and we can
deliver them at their doorstep and will distribute our products atMcloadroad, we will not stick to
this one product only we will also research and provide more products that will make everyday
life easier
Company History:
The idea to start it as a business came from a problem which we were observing from many
years like when we wake up late in the morning and getting late for University/Office and start
our Bike and it won’t started ,we open the cap of tank to check the petrol but find difficulty to
measure it, and when we found that there is not enough petrol in the bike we have to go on
rickshaw or have to use some other transport due to which our expenses will increase and will
also get late.
Our friends and family were complaining about how to check petrol in their bikes. We feelthis
problemand discussed with friendsand decided to start it as a business
By visualizing the whole scenario given above makes you think that this wastage of time would
never occur if there would be some kind of meter which can tell us that there is less petrol in the
tank.
We have decided to start it as a business because more than half of the population of Pakistan is
youth, catering the needs of these people would be a profitable venture.
Vision:
"To grow as a dynamic, innovative and market driven domestic manufacturer in the world,
wewill bring more range of products by researching problems of consumers which they suffer in
their daily life”.
Mission Statement:
“We deliver customerswith best possible reliable products with latest technology to make their
life comfortable along with our efficient employees and will reward our self through customer’s
feedback”
In order to judge the attractiveness of the industry environmental trends must be considered. For
the evaluation of the environmental factors we are going to conduct a PEST Analysis:
PEST Analysis
Following is the PEST Analysis for “Digital fuel meter”
Political:
We are doing our business in Punjab and the Punjab government is supportive with the industrial
sector so we have no pressure from the political sector, but there is a threat that if there is
political instability in country it might affect our business.
Government gave permission to firms to set up plants for assembly/manufacture of motorcycles
in Pakistan if the Government cancel the license for any reason the company will suffer
Economical:
World is facing recession problem & it is difficult for people of Pakistan to choose most
expensive products until and unless they find value added services in it which attract them to
buy it or if someone is offering more benefits than its cost. If we will give an innovative digital
product at lowcost the consumer will definitely going to buy it .If trade is promoted in Pakistan
and the products which are produced in Pakistan would be exported then it will help our
economy to grow.
Social:
In accordance with the data shown on the website of Pakistan Automotive Manufacturer’s
Association (pama), there were a total of 819,556 motorcycles in the fiscal year 2012-13
Industries are producing new bikes at low rates for people but they are not giving them any
feature that would facilitate them in sense of ease in fuel checking. This is the necessity of every
motorbike rider; every person who rides on a motorbike wants the facility of fuel meter.
There is no social pressure on us because we are producing an electronic item not a food item on
which the society will be curious and the pressure groups will force us not to produce it. It is a
product, which will be remembered by every motorbike rider.
Technological:
We are introducing a new technology in the market, everything is digital now a days , so people
will accept this new innovative product which is an External Digital Fuel Meter& it can be
fitted in any bike no matter what CC bike it is.
FEASIBILITY ANALYSIS
Product/service feasibility
Music is passion for most of the people and it is a trend now to join this field. Now a days
everyone wants to become a singer or composer, we have taken this trend into our account and
launched a music studio with the latest musical technology and brought a new level of
entertainment to the interested people. Specially student will get thrilled about this music studio
as it will give them a platform to get them self recognized in the music industry and it will also
solve the problems that are related to finance as our prices are very low as compare to other
music studio. Now a days most of talented singer are looking for such platform so, there an
immense chance for the acceptability of our music studio in the music industry .
Digital fuel meter is attached in heavy bikes only, mostly used in foreign countries and heavy
bikes are not affordable for everyone in Pakistan, very few people can afford it, but meter which
we are providing is affordable.
We will launch our product next month because for this product we don’t have to wait for some
specific event or time. There are many buyers but we are the only one seller for this product no
one is selling external fuel meter in the market until now and we are first to bring this innovation
in the market.
We also conduct survey from different motor bike user about that will you buy this type of
product and mostly bike users yes without taking too much time, after that we also asked that
how much you will spend on that kind of product. Some user’s say that it’s a onetime investment
so they will surely going to pay for that, and students were the most excited consumers toward
this product, they asked details about the product that how it will be fixed in their bikes and how
much price they have to pay. Through survey we also identify that consumers will happily pay
up toRs3000 for our product.
Industry feasibility:
The automobile industry of motor bikes in Pakistan is at its maturity stage already but the
innovation that we are bringing-up in the form of digital technology will help us prosper and
flourish and gain a significant market share.
We are targeting Pakistan’s nation as a whole. The youth comprises of 60.3% of the total
population so it will provide us the opportunity to attract a large number of consumers that could
buy our product because usage of motorcycles is high among the students.
The minimum price of lowest quality bike is R.s 40000 in Pakistan. The person who can spend
40000 can also spend a little amount for making their life easy which will solve their daily
problem of fuel checking in digital way and the consumers who can afford luxurious bikes like
Honda, Yamaha etc. will definitely feel to pay for it.We are targeting the whole community of
motorbike riders, of any age from 15-65. Mostly those people who cannot afford bike like deluxe
and prider but can have the features of fuel meter in their bikes and for those also who have old
bikes and want to know the fuel consumption of their bikes.
Organizational feasibility:
We are 4 equal partners:
Haroon Ali farrukh Product designer& CEO
MaheenRizvi Marketing Manager
YounasHameed Operations Manager
BushraTakmil Finance Manager
Mr.Haroonalifarrukh is always found of mechanical /electrical worksandtry to solve
electronic/mechanical problems of his home by himself ,the problem of fuel checking make
him realize that the bike has an important missing feature, and thought of designing a product
which will solve his and every bike rider problem digitally .He will design product with the
collaboration of his father Mr.farrukh
MaheenRizvi is an MBA student and have experience of marketing, as she is vice president of a
University’s most prominent Club and market their club well for almost 3 years
Being a marketing manager she will try to promote product through online advertising,
Facebook, and pamphlets. She will also approach those consumers who are not aware of such an
innovative product through her Public relations (PR)
Haroon Ali
(Chief executive&
productdesigner)
Maheen Rizvi
(Marketing
Manager)
Younas Hameed
(Operations
Manager)
(Helper)
Bushra Takmil
(Finance
Manager)
YounasHameed is also an MBA student and will be responsible for operations i.e. how we can
minimize cost, which locations will best suits us ,and how to manufacture more outputs in
less time, and how to design our layout for shop
Bushra is also an MBA student and have experience of 3 years in managing resources and team
as Head of managing backstage and will be responsible for all the financials of product and also
find investors who can finance us so we can expand our business and will try to bringinvestors
We will done it with the help of Mr.Farrukh who has been working in PTV as Electrical
engineer and have 25years of experience .He will guide us and share his experience with uson
how to make our product better.
As we are at initial stage we will hire only one or two mechanic which will fix the meter in
consumer’s bike
Financial feasibility:
The startup cash of business is invested by all the partners’ .Each partner is investing R.s 35000
and will start the business with total R.s140000
Per unit cost
Digital voltmeter 350
Variable gauge(cork) 300
Batter 50
Wires 50
Total cost R.s.750
INDUSTRY ANALYSIS:
As mentioned earlier, we would be targeting the youth of Pakistan. The youth comprises of
60.3% of the total population so it will provide us the opportunity to attract a large number of
consumers that could buy our product. It would be up to us to create an image in the minds of the
consumer to influence them to buy our product.
Industry Attractiveness:
The industry of automobile industry is in its maturity stage already but the innovation that we are
bringing-up in the form of technology is providing an opportunity for us to customize existing
productwill help us toprosper, flourish and gain a significant market share.
Industry structure:
The industry structure helps in determining the profit potential of a particular industry. The
average rate of return can be affected by the structure of the industry. The profit potential in the
automobile industry is quite high as this sector is quite active in Pakistan contributing 9.5% to
the GDP annually that ensures the availability of our required product in good quality at quite a
reasonable rate. Secondly, the manufacturing costs are not too high; these low costs can help us
secure a reasonable profit by offering the Digital fuel meter to our consumers at affordable prices
this will help us attain a good position in the market with a significant profit.
Porter’s Five Forces Model:
A complete analysis of the profit potential of a particular industry can be determined by
conducting a “Competitive Forces Model” analysis:
Industry Rivalry:
We do not have any rivals, we just want to make people life easy and fill the gap, which
is left over by the motorbikes manufacturing companies. There is no existing competitors of our
company because we are the first one to introduce external digital fuel meter
New Entrants:
This is a threat that new companies can enter in this business, to keep our self-save from this
threat we will work on economies of scale so that the cost can be reduced and product
differentiation can be maintained.
Bargaining power of Buyers:
Bargaining power of product buyers is low because there are many buyers in the market
and we are the only seller of this product. We can charge any price any consumer have to pay it
Bargaining power of Suppliers:
We are only buyers and our suppliers are many, we are making the product with things
like meter, battery etc. raw material is easily available that’s why supplier power is less because
there are number of suppliers available in the market
Substitute:
Substitute products are available in the market but they are not focusing on latest technology
Threat is always there with the business, there is no such substitutes available in the market
which can perform better than us right now.
Key success factors:
The key success factors in the automobile spare parts industry are the:
 Latest technology
 Price
 Product differentiation
We will be focusing on each one of them to sustain in the market.
Latest Technology
Youth is always fond of latest technology even if they have to paymore. When people will get
latesttechnology at affordable prices which is solving their daily life problem they will surely
feel to pay for it
Price
When people will feel that they are getting more than what they are paying they will feel
satisfied.
Product differentiation
We are providing a unique product which isnot present in the market, providing a differentiated
product will be an important factor for achieving success
Competitor Analysis:
We fortunately have no competitor in the market yet since we are the first company to introduce
this product in the market. When the competitors may come in the market, we will have the
service strength. Only we know how to fit the meter in the bike no one else knows about it.
Honda and Yamaha know internal fuel meter process but no one is aware about external fuel
meter.
We don’t have any direct competitors because we are entering in the market with new product
which was not available before in the market, every player in the automobile industry
specifically firms using the same idea of manufacturing spare parts of motor bikes will be our
indirect competitors. Moreover, all the other manufacturers working in the industry would be
providing a product that would act as a substitute for our digital fuel meter. It depends on our
marketing strategy that how well we will be able to capture our consumer’s mind and relate them
toour product. If we would not be able to position rightly in the minds of the customers than
other products will be our substitutes.
POSITIONING
Tagline of Company
“Making life easy”
The tagline of our company is making life easy which depicts that we will solveconsumer’s
problems which they face in their daily life by making such products which will decrease or
solve their problems
Tagline for Digital fuel meter
“Spirit of every bike rider"
First product of our company is a digital fuel meter which will solve the problem of bike users of
checking how much fuel is left in their bikes withthe latest technology of digital meter S
Marketing Analysis
Product
Our product would be digital fuel meter that depicts the remaining fuel percentage on the screen.
Our fuel meter would be available in different colors. Our customers can choose their desired
color from a wide range that will be available to them online. We will not be only selling fuel
meter; we will be selling a way of life. The quality of the digital fuel meter provided by us would
be a competitive advantage for our firm
Price
The price for each meter would be R.S. 2500, which is affordable. We are going to charge a
reasonable price so that everyone would be tempted to buy our fuel meter. It is one time
investment that will solve problem of fuel checking
Placement:
We will start it by distributing our product toretailers atMcloadroad and give 12% commission
to them. We decide to place our product here because it is a location where spare parts of bike is
available and consumer of every class visit Mcload road .It is the biggest market where every
spare part of bike is available.
Consumers can also place an online order to our page on Facebook or they can call us for an
order.
Promotion:
We will promote our product through e-marketing and will make our page on Facebook, and will
also promote our product by pasting information about product in different universities.
We will also place desk and display our product in different universities so more and more youth
can be aware of this product and can get information about this product because youth is
technology lover. We will also ask for their feedbacks that what other problems they face in their
daily life so we can design more products to make their life easier
TARGET MARKET
Target market is the most important thing in launching a new product. We are basically
targeting young generation as they are comprised of 60.3% of the population and youth are
mostly the technology lovers, that’s why our main focus is on solving youth problems
SEGMENTATION
Geographic:
Right now we are making this product available in Lahore, if it proves to be successful we will
also move to other cities
Demographic:
 For bike riders, mostly for youth because they are fond of latest technology
 They can be either Muslim or living in Pakistan and of no specific ethnic or religious
background.
 For Higher income group and for middle class

Psychographic:
 For those who are interested in innovation, and must be the first on the block to own
latesttechnology and embrace it.
Behavioral:
For those people who are concerned about having latest technology
For those who gives priority to their problems solution over price
BUSINESS MODEL
AvitronCompany
FORECASTEDINCOME STATEMENTS
Particulars Year 1 Year 2 Year 3
Revenues 200000 $250,000 $450,000
Cost of Sales 60000 75,000 135,000
Gross Profit 140000 $175,000 $315,000
Advertising & Promotion 16000 20,000 23,000
Bank Charges 2800 2,500 2,500
fuel expenses 10000 15,000 25,000
Maintenance 1500 2000 2200
Licenses & Fees 500 530 430
telephone 2000 3,500 4,000
website 400 400 400
(One
labor) (two labor) (three labor)
Labor charges(700 per month) 84000 16800 252000
Total Operating Exp. 117200 60,730 309,530
EBIT 22800 $114,270 $5,470
Depreciation 250 250 250
Operating Profit 22550 $114,020 $5,220
Interest Expense 2000 1,800 1,500
Earnings Before Taxes 20550 112,220 3,720
Income Taxes (25%) 5137.5 28,055 930
Net Income 15412.5 $84,165 $2,790
AvitronCompany
Balance Sheet
Particulars Beginning Year 1 Year 2 Year 3
Cash 100000 146192 266211 318640
Inventory 75000 82500 75000 75000
Total Current Assets 175000 228692 341211 393640
Fixed Assets:
Tools 4000 4000 4000 4000
Less: Depreciation 0 250 500 750
Net Fixed Assets 4000 3750 3500 3250
Total Assets 179000 232442 344711 396890
Accounts Payable 0 36529 75046 147100
Long Term Debt 129000 128500 133500 195000
Total Liabilities 129000 165029 208546 342100
Owner's Equity:
Paid-in Capital 50000 52000 52000 52000
Retained Earnings 0 15413 84165 2790
Total Liabilities &
Equity 179000 232442 344711 396890
CashFlow
CashReconciliation Year 1 Year 2 Year 3
Beginning Cash 100000 $146,192 $266,211
Add: Change in Cash 46191.5 120,019 52,429
Ending Cash 146191.5 $266,211 $318,640
Year 1 Year 2 Year 3
Operating Profit 22550 $114,020 $5,220
Add: Depreciation 250 250 250
22800 114,270 5,470
Add:Working Capital
Investment 60000 68,000 85,000
Cash From Operations 82800 182,270 90,470
less:Interest Expense 2000 1,800 1,500
less:Income Taxes 5137.5 28,055 930
Net Cash Before Debt Pmt 75662.5 152,415 88,040
less:Debt Payment 29471 32,396 35,611
Change in Cash 46191.5 $120,019 $52,429

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Entrepreneur final

  • 1. ENTREPRENEUR PROJECT REPORT SUBMITTED BY: Haroon Ali L1F11MBAM2078 Maheenrizvi L1F11MBAM2058 Bushra Takmil L1F11MBAM2071 Younas Hameed L1F11MBAM2073 Submitted to: Sir AmjadHussain Sec “D”
  • 3. Table of Contents EXECUTIVE SUMMARY ............................................................................................................ 4 Introduction:...................................................................................................................................5 MACRO ENVIRONMENTAL ANALYSIS.....................................................................................6 PEST Analysis:...............................................................................................................................6 Political:.....................................................................................................................................6 Economic: ..................................................................................................................................6 Social:........................................................................................................................................6 Technological:................................................................................................................................6 FEASIBILITY ANALYSIS: .......................................................................................................... 8 Product feasibility:..........................................................................................................................8 Industryfeasibility:..........................................................................................................................9 Organization feasibility:.............................................................................................................10 : Financial feasibility...................................................................................................................11 Porter five forces:......................................................................................................................12 KEY SUCCESS FACTORS:......................................................................................................15 Competitor Analysis: ....................................................................................................................16 POSITIONING:............................................................................................................................16 MARKETING ANALYSIS:..........................................................................................................17 Product:....................................................................................................................................17 Price:........................................................................................................................................17 Place:...........................................................................................................................................17 Promotion:................................................................................. 1Error! Bookmark not defined. TARGET MARKET:........................................................................................................................18 SEGMENTATION:........................................................................... 1Error! Bookmark not defined. Business Model:................................................................................ 1Error! Bookmark not defined. Forecasted business Financials: .................................................................................................... 20
  • 4. Executive Summary 60.3% of the population of Pakistan consists of youth, satisfying their needs can be a great opportunity. To capture this opportunity we have decided to come up with those ideasthat makes life easierwith updated technology. We have decided to come up with ourfirst idea thatmakes bike riders life easy with updated technology. The major flaw in motor bikes industry that they are producing new bike models for people but they are not giving them any feature that can facilitatethem in checking fuel. This is the necessity of every motorbike rider; every person who rides motorbike wants this facility. Even the market leader in motorbike industry in Pakistan is not giving this facility in their bikes to complete this gap in the bikes and as per the necessity of the people we have launched a new innovative product which is an External Digital Fuel Meter which can be fitted in any bike no matter what CC the bike is. It tells about the fuel in the fuel tank. One more feature which makes it innovative that it is not an ordinary analogue fuel meter it is a digital fuel meter. First digital fuel meter for motorbikes in the history of Pakistan. As a manufacturing company Our strong management team will look for ways to increase efficiency, lower operational cost and ensure sustainable growth. INTRODUCTION Company Description
  • 5. We are starting a new venture that will attract the youth of Pakistan. Our company is introducing a digital fuel meter that will tell percentageof remainingpetrol in bike. The name of Our Company is “Avitron” we are providing Digital fuel meter and targeting every bike rider specially youth because they are fond of technology and show interest in latest gadgets or products. “Avitron” is in its start-up stage we are going to mix fashion with technology and bring up the external digital meter that is going to provide self-expression and style in the life of our customers We are going to start our business online where customers can order products easily and we can deliver them at their doorstep and will distribute our products atMcloadroad, we will not stick to this one product only we will also research and provide more products that will make everyday life easier Company History: The idea to start it as a business came from a problem which we were observing from many years like when we wake up late in the morning and getting late for University/Office and start our Bike and it won’t started ,we open the cap of tank to check the petrol but find difficulty to measure it, and when we found that there is not enough petrol in the bike we have to go on rickshaw or have to use some other transport due to which our expenses will increase and will also get late. Our friends and family were complaining about how to check petrol in their bikes. We feelthis problemand discussed with friendsand decided to start it as a business By visualizing the whole scenario given above makes you think that this wastage of time would never occur if there would be some kind of meter which can tell us that there is less petrol in the tank. We have decided to start it as a business because more than half of the population of Pakistan is youth, catering the needs of these people would be a profitable venture. Vision: "To grow as a dynamic, innovative and market driven domestic manufacturer in the world, wewill bring more range of products by researching problems of consumers which they suffer in their daily life”. Mission Statement: “We deliver customerswith best possible reliable products with latest technology to make their
  • 6. life comfortable along with our efficient employees and will reward our self through customer’s feedback” In order to judge the attractiveness of the industry environmental trends must be considered. For the evaluation of the environmental factors we are going to conduct a PEST Analysis: PEST Analysis Following is the PEST Analysis for “Digital fuel meter” Political: We are doing our business in Punjab and the Punjab government is supportive with the industrial sector so we have no pressure from the political sector, but there is a threat that if there is political instability in country it might affect our business. Government gave permission to firms to set up plants for assembly/manufacture of motorcycles in Pakistan if the Government cancel the license for any reason the company will suffer Economical: World is facing recession problem & it is difficult for people of Pakistan to choose most expensive products until and unless they find value added services in it which attract them to buy it or if someone is offering more benefits than its cost. If we will give an innovative digital product at lowcost the consumer will definitely going to buy it .If trade is promoted in Pakistan and the products which are produced in Pakistan would be exported then it will help our economy to grow. Social: In accordance with the data shown on the website of Pakistan Automotive Manufacturer’s Association (pama), there were a total of 819,556 motorcycles in the fiscal year 2012-13 Industries are producing new bikes at low rates for people but they are not giving them any feature that would facilitate them in sense of ease in fuel checking. This is the necessity of every motorbike rider; every person who rides on a motorbike wants the facility of fuel meter. There is no social pressure on us because we are producing an electronic item not a food item on
  • 7. which the society will be curious and the pressure groups will force us not to produce it. It is a product, which will be remembered by every motorbike rider. Technological: We are introducing a new technology in the market, everything is digital now a days , so people will accept this new innovative product which is an External Digital Fuel Meter& it can be fitted in any bike no matter what CC bike it is. FEASIBILITY ANALYSIS Product/service feasibility Music is passion for most of the people and it is a trend now to join this field. Now a days everyone wants to become a singer or composer, we have taken this trend into our account and launched a music studio with the latest musical technology and brought a new level of entertainment to the interested people. Specially student will get thrilled about this music studio as it will give them a platform to get them self recognized in the music industry and it will also solve the problems that are related to finance as our prices are very low as compare to other music studio. Now a days most of talented singer are looking for such platform so, there an immense chance for the acceptability of our music studio in the music industry . Digital fuel meter is attached in heavy bikes only, mostly used in foreign countries and heavy bikes are not affordable for everyone in Pakistan, very few people can afford it, but meter which we are providing is affordable. We will launch our product next month because for this product we don’t have to wait for some specific event or time. There are many buyers but we are the only one seller for this product no one is selling external fuel meter in the market until now and we are first to bring this innovation in the market. We also conduct survey from different motor bike user about that will you buy this type of product and mostly bike users yes without taking too much time, after that we also asked that how much you will spend on that kind of product. Some user’s say that it’s a onetime investment so they will surely going to pay for that, and students were the most excited consumers toward this product, they asked details about the product that how it will be fixed in their bikes and how much price they have to pay. Through survey we also identify that consumers will happily pay up toRs3000 for our product.
  • 8. Industry feasibility: The automobile industry of motor bikes in Pakistan is at its maturity stage already but the innovation that we are bringing-up in the form of digital technology will help us prosper and flourish and gain a significant market share. We are targeting Pakistan’s nation as a whole. The youth comprises of 60.3% of the total population so it will provide us the opportunity to attract a large number of consumers that could buy our product because usage of motorcycles is high among the students. The minimum price of lowest quality bike is R.s 40000 in Pakistan. The person who can spend 40000 can also spend a little amount for making their life easy which will solve their daily problem of fuel checking in digital way and the consumers who can afford luxurious bikes like Honda, Yamaha etc. will definitely feel to pay for it.We are targeting the whole community of motorbike riders, of any age from 15-65. Mostly those people who cannot afford bike like deluxe and prider but can have the features of fuel meter in their bikes and for those also who have old bikes and want to know the fuel consumption of their bikes. Organizational feasibility:
  • 9. We are 4 equal partners: Haroon Ali farrukh Product designer& CEO MaheenRizvi Marketing Manager YounasHameed Operations Manager BushraTakmil Finance Manager Mr.Haroonalifarrukh is always found of mechanical /electrical worksandtry to solve electronic/mechanical problems of his home by himself ,the problem of fuel checking make him realize that the bike has an important missing feature, and thought of designing a product which will solve his and every bike rider problem digitally .He will design product with the collaboration of his father Mr.farrukh MaheenRizvi is an MBA student and have experience of marketing, as she is vice president of a University’s most prominent Club and market their club well for almost 3 years Being a marketing manager she will try to promote product through online advertising, Facebook, and pamphlets. She will also approach those consumers who are not aware of such an innovative product through her Public relations (PR) Haroon Ali (Chief executive& productdesigner) Maheen Rizvi (Marketing Manager) Younas Hameed (Operations Manager) (Helper) Bushra Takmil (Finance Manager)
  • 10. YounasHameed is also an MBA student and will be responsible for operations i.e. how we can minimize cost, which locations will best suits us ,and how to manufacture more outputs in less time, and how to design our layout for shop Bushra is also an MBA student and have experience of 3 years in managing resources and team as Head of managing backstage and will be responsible for all the financials of product and also find investors who can finance us so we can expand our business and will try to bringinvestors We will done it with the help of Mr.Farrukh who has been working in PTV as Electrical engineer and have 25years of experience .He will guide us and share his experience with uson how to make our product better. As we are at initial stage we will hire only one or two mechanic which will fix the meter in consumer’s bike Financial feasibility: The startup cash of business is invested by all the partners’ .Each partner is investing R.s 35000 and will start the business with total R.s140000 Per unit cost Digital voltmeter 350 Variable gauge(cork) 300 Batter 50 Wires 50 Total cost R.s.750
  • 11. INDUSTRY ANALYSIS: As mentioned earlier, we would be targeting the youth of Pakistan. The youth comprises of 60.3% of the total population so it will provide us the opportunity to attract a large number of consumers that could buy our product. It would be up to us to create an image in the minds of the consumer to influence them to buy our product. Industry Attractiveness: The industry of automobile industry is in its maturity stage already but the innovation that we are bringing-up in the form of technology is providing an opportunity for us to customize existing productwill help us toprosper, flourish and gain a significant market share. Industry structure: The industry structure helps in determining the profit potential of a particular industry. The average rate of return can be affected by the structure of the industry. The profit potential in the automobile industry is quite high as this sector is quite active in Pakistan contributing 9.5% to the GDP annually that ensures the availability of our required product in good quality at quite a reasonable rate. Secondly, the manufacturing costs are not too high; these low costs can help us secure a reasonable profit by offering the Digital fuel meter to our consumers at affordable prices this will help us attain a good position in the market with a significant profit. Porter’s Five Forces Model: A complete analysis of the profit potential of a particular industry can be determined by conducting a “Competitive Forces Model” analysis:
  • 12. Industry Rivalry: We do not have any rivals, we just want to make people life easy and fill the gap, which is left over by the motorbikes manufacturing companies. There is no existing competitors of our company because we are the first one to introduce external digital fuel meter New Entrants: This is a threat that new companies can enter in this business, to keep our self-save from this threat we will work on economies of scale so that the cost can be reduced and product differentiation can be maintained. Bargaining power of Buyers: Bargaining power of product buyers is low because there are many buyers in the market and we are the only seller of this product. We can charge any price any consumer have to pay it Bargaining power of Suppliers: We are only buyers and our suppliers are many, we are making the product with things like meter, battery etc. raw material is easily available that’s why supplier power is less because there are number of suppliers available in the market
  • 13. Substitute: Substitute products are available in the market but they are not focusing on latest technology Threat is always there with the business, there is no such substitutes available in the market which can perform better than us right now. Key success factors: The key success factors in the automobile spare parts industry are the:  Latest technology  Price  Product differentiation We will be focusing on each one of them to sustain in the market. Latest Technology Youth is always fond of latest technology even if they have to paymore. When people will get latesttechnology at affordable prices which is solving their daily life problem they will surely feel to pay for it Price When people will feel that they are getting more than what they are paying they will feel satisfied. Product differentiation We are providing a unique product which isnot present in the market, providing a differentiated product will be an important factor for achieving success Competitor Analysis: We fortunately have no competitor in the market yet since we are the first company to introduce this product in the market. When the competitors may come in the market, we will have the service strength. Only we know how to fit the meter in the bike no one else knows about it. Honda and Yamaha know internal fuel meter process but no one is aware about external fuel meter. We don’t have any direct competitors because we are entering in the market with new product which was not available before in the market, every player in the automobile industry specifically firms using the same idea of manufacturing spare parts of motor bikes will be our indirect competitors. Moreover, all the other manufacturers working in the industry would be providing a product that would act as a substitute for our digital fuel meter. It depends on our marketing strategy that how well we will be able to capture our consumer’s mind and relate them
  • 14. toour product. If we would not be able to position rightly in the minds of the customers than other products will be our substitutes. POSITIONING Tagline of Company “Making life easy” The tagline of our company is making life easy which depicts that we will solveconsumer’s problems which they face in their daily life by making such products which will decrease or solve their problems Tagline for Digital fuel meter “Spirit of every bike rider" First product of our company is a digital fuel meter which will solve the problem of bike users of checking how much fuel is left in their bikes withthe latest technology of digital meter S Marketing Analysis Product Our product would be digital fuel meter that depicts the remaining fuel percentage on the screen. Our fuel meter would be available in different colors. Our customers can choose their desired color from a wide range that will be available to them online. We will not be only selling fuel meter; we will be selling a way of life. The quality of the digital fuel meter provided by us would be a competitive advantage for our firm Price The price for each meter would be R.S. 2500, which is affordable. We are going to charge a reasonable price so that everyone would be tempted to buy our fuel meter. It is one time investment that will solve problem of fuel checking
  • 15. Placement: We will start it by distributing our product toretailers atMcloadroad and give 12% commission to them. We decide to place our product here because it is a location where spare parts of bike is available and consumer of every class visit Mcload road .It is the biggest market where every spare part of bike is available. Consumers can also place an online order to our page on Facebook or they can call us for an order. Promotion: We will promote our product through e-marketing and will make our page on Facebook, and will also promote our product by pasting information about product in different universities. We will also place desk and display our product in different universities so more and more youth can be aware of this product and can get information about this product because youth is technology lover. We will also ask for their feedbacks that what other problems they face in their daily life so we can design more products to make their life easier TARGET MARKET Target market is the most important thing in launching a new product. We are basically targeting young generation as they are comprised of 60.3% of the population and youth are mostly the technology lovers, that’s why our main focus is on solving youth problems SEGMENTATION Geographic: Right now we are making this product available in Lahore, if it proves to be successful we will also move to other cities Demographic:
  • 16.  For bike riders, mostly for youth because they are fond of latest technology  They can be either Muslim or living in Pakistan and of no specific ethnic or religious background.  For Higher income group and for middle class  Psychographic:  For those who are interested in innovation, and must be the first on the block to own latesttechnology and embrace it. Behavioral: For those people who are concerned about having latest technology For those who gives priority to their problems solution over price BUSINESS MODEL
  • 17. AvitronCompany FORECASTEDINCOME STATEMENTS Particulars Year 1 Year 2 Year 3 Revenues 200000 $250,000 $450,000 Cost of Sales 60000 75,000 135,000 Gross Profit 140000 $175,000 $315,000 Advertising & Promotion 16000 20,000 23,000 Bank Charges 2800 2,500 2,500
  • 18. fuel expenses 10000 15,000 25,000 Maintenance 1500 2000 2200 Licenses & Fees 500 530 430 telephone 2000 3,500 4,000 website 400 400 400 (One labor) (two labor) (three labor) Labor charges(700 per month) 84000 16800 252000 Total Operating Exp. 117200 60,730 309,530 EBIT 22800 $114,270 $5,470 Depreciation 250 250 250 Operating Profit 22550 $114,020 $5,220 Interest Expense 2000 1,800 1,500 Earnings Before Taxes 20550 112,220 3,720 Income Taxes (25%) 5137.5 28,055 930 Net Income 15412.5 $84,165 $2,790 AvitronCompany Balance Sheet Particulars Beginning Year 1 Year 2 Year 3 Cash 100000 146192 266211 318640 Inventory 75000 82500 75000 75000 Total Current Assets 175000 228692 341211 393640 Fixed Assets:
  • 19. Tools 4000 4000 4000 4000 Less: Depreciation 0 250 500 750 Net Fixed Assets 4000 3750 3500 3250 Total Assets 179000 232442 344711 396890 Accounts Payable 0 36529 75046 147100 Long Term Debt 129000 128500 133500 195000 Total Liabilities 129000 165029 208546 342100 Owner's Equity: Paid-in Capital 50000 52000 52000 52000 Retained Earnings 0 15413 84165 2790 Total Liabilities & Equity 179000 232442 344711 396890 CashFlow CashReconciliation Year 1 Year 2 Year 3 Beginning Cash 100000 $146,192 $266,211 Add: Change in Cash 46191.5 120,019 52,429 Ending Cash 146191.5 $266,211 $318,640 Year 1 Year 2 Year 3 Operating Profit 22550 $114,020 $5,220 Add: Depreciation 250 250 250 22800 114,270 5,470 Add:Working Capital Investment 60000 68,000 85,000 Cash From Operations 82800 182,270 90,470 less:Interest Expense 2000 1,800 1,500 less:Income Taxes 5137.5 28,055 930 Net Cash Before Debt Pmt 75662.5 152,415 88,040 less:Debt Payment 29471 32,396 35,611 Change in Cash 46191.5 $120,019 $52,429