L'Oreal has grown from a hair color company to a global cosmetics giant with a diverse brand portfolio. It has found success by adapting products to local markets through evaluation centers and local teams. Key competitors include Shiseido, Avon, and Estee Lauder at both the local and global levels. Going forward, L'Oreal aims to enter new emerging markets, expand in China and the UK, pursue organic products, and leverage e-commerce to drive growth in the US.

1. L’OREAL
Because you’re worth it

2. AGENDA
1. Brand Portfolio
2. Success in Local Markets
3. Competitors,
Global or Local
4.Future Growth
prospectus

3. It all started in 1909, when Eugene Schueller, an young
chemist with entrepreneurial spirits, founded the company,
which was to become the, L’OREAL Group

4. But it was under Sir Lindsay Owen-Jones, that L'Oreal
transformed from a hair color company to a cosmetic
phenomenon

5. L'Oreal Hair Care
L’Oreal Makeup
L’Oreal Skin Care
L’Oreal Hair Color
L’Oreal Fragrances

6. SUCCESS FACTORS
SMART ACQUISITIONS
“Soft Sheen purchase
,consolidated position in
hair care industry with 20%
market share”
Successful Branding
“ using glamorous celebrities
has helped the company to
capture the minds of middle
aged women and teen age
girls”
R&D and
Innovation
“became Japan’s
number one
mascara selling
company in 3
months”
Target Marketing
“ middle aged and
working women
becoming the main
target”

7. Successfully capturing the attention of smart ,
driven and independent women

9. L’Oreal successfully set up
Geo Cosmetics in Asian
markets to study local needs
Evaluation Centers around
the globe to study customer
habits
Local teams change and
modify the L’Oreal products
accordingly

10. SUCCESSFULL MARKETING PROGRAMS

11. Shiseido- is a Japanese cosmetic
giant, which competes globally
Avon- mainly local but now has
begun expanding globally
Estee Lauder- competes at both
local and international level

12. L’Oreal has its roots lying in New york, which has now grown
globally. It is facing steep competition in US markets as well as
from the emerging markets of China and India

13. FUTURE OF L’Oreal,
SATURATION OR SUSTAINABLE GROWTH?

14. Enter new emerging markets, such as India, China and Brazil
Scope of development and consolidating in UK and China

15. DEVELOPING ORGANIC AND SAFE PRODUCTS

16. Opportunity to grow in domestic US markets by
e-commerce sales

17. SUMMARY
1. Brand Portfolio
2. Success in Local Markets
3. Competitors,
Global or Local
4.Future Growth
prospectus

18. DISCLAIMER
Created by Arnab Bose, IIT Kharagpur, during a marketing internship
under professor Sameer Mathur, IIM Lucknow