Tetley tea in pakistan
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Tetley tea was founded in 1837 in the UK by two brothers and began exporting to the US in the 1880s. When entering the Pakistani market, Tetley had to adapt as tea is consumed very differently in Pakistan compared to the UK, and flavored teas like orange and strawberry do not fit Pakistani culture. For any brand to succeed in Pakistan, it needs differentiation in the market, products or services that make an impact, and effective publicity, whereas failing to analyze the local market and do a SWOT analysis can lead to failure.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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-- June 2024 is National Volunteer Month --
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https://rb.gy/usj1a2
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Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Tetley tea in pakistan
- 1. TETLEY TEA IN PAKISTAN
- 2. HISTORY In 1837, two brothers, Joseph and Edward started tetley tea in UK. In the 1880s they began to sell tea to the USA.
- 3. COMING TO PAKISTAN In Pakistan tea is consumed in a totally different manner as compared to the UK market. flavored tea doesn’t strike into Pakistani culture, such as Orange tea Strawberry tea
- 4. KEY TO SUCCESS FOR ANY BARND The key to success for any brand is based upon three important factors: Differentiation Doing something with an Impact Creating publicity
- 5. CAUSES OF FAILURE Not doing an analysis of the market to identify what could have been applicable, Failure to do a SWOT analysis,
- 6. CONT’D Not creating a brand identity, Not talking about their heritage and strong presence since 1837 which is something to own.