SlideShare a Scribd company logo
Rebranding Of Royal New Tv Channel
Brand Name:
Royal News Tv Channel
Royal news Logo:
Rebrand Name:
PAK4 news
New Logo Of Brand:
Brand emblem:
Reason for changing Brand name:
We change the name of the brand because it was undesirable and its logo
was not attractive. The logo of Royal news has no patriotic look and most
of the local people consider it a foreign channel that is supported by British.
We want to give a patriotic look to our logo and our channel name that’s
why we changed the logo and the name
New Brand name story / meaning:
PAK4 gives a patriotic look as it is shown in the above logo. PAK4 means
PAKISTAN and its four provinces and the green colour shows the
patriotism. PAK4 news will be providing up to date news to their spectators
as our slogan is HER LAMHA APKI POHANCH MAIN. Our news channel
will broadcast all news within PAKISTAN and will up to date their spectator
about their provinces
Brand slogan:
Marketing mix
Price:
Stabbing price strategy will be use according to target market. Specific
amount will be charged form our sponsors and it vary.
Place:
Placement of PAK4 will be on television as Royal news TV channel was ,
because of their green colour it will attract their spectator as it gives the
patriotic look . Our main motive is to give access to our local people
Promotion:
There will be no such promotion on PAK4 as we have rebrand it. PAK4 will
be replaced by Royal news TV channel and will telecast on the very same
channel where Royal news TV channel telecast. it will be promoted on their
own newspaper so that the people come to know about this change
Product
Product features:
 Provincial new
 Entertainment news
 Sports
 Political news
 technological innovation
 interview
 world news
 business news,
Provincial news
Our focus will be on provincial news to let people know about their province
and this will be our motive to keep our viewers up to date with their
provincial situations.
Entertainment news:
PAK4 will provide entertainment news to their spectators .All the showbiz
stuff will be included in this segment .PAK4 will also bring some new talent
as it will start some recreational programs like singing and action . It will
also give news about Hollywood and bollywood The purpose of bollywood
and Hollywood news is that people are aware of international news of
entertainment.
Sports news:
PAK4 will telecast all the sports news on daily basis. PAK4 will promote
their national game that’s is hockey, their main focus will be on hockey but
all sort of sports news will be telecast
Political News:
PAK4 will telecast local political news of every province as well as the
political conditions outside PAKISTAN. Due to this people of Pakistan
aware political situation in Pakistan. And that cause political maturity of
Pakistan.
Technological Innovation
PAK4 will let their spectator know about the technological innovation of the
week. This will increase the knowledge of people aware use of technology..
Interviews
PAK4 will invite different personalities and will take their interview. And the
interviews majorly focus national heroes. It would be sports, artist, political,
personalities
.
World News
PAK5 will telecast a show about the world news about world politics top
stories of the world in a week. That cause people of Pakistan knows weekly
report on world news.
Business news
PAK4 will also telecast a segment on Business news; it also included to
know the overall performance of business in a week and also write about
Pakistan stock exchange performance in a week.
PEOPLE
Local people will be our first priority as we are targeting all the educated
and uneducated people of Pakistan to let them know about their country
and to give them access towards up to date and accurate news
Physical evidence
As we are providing services towards our spectators, our motive is to keep
them up to date and to give them accurate news about their favorite topics.
Our programs will be our physical evidence because we will give accurate
news towards your door steps
Process
As PKA4 is a news channel and we are in service providing business
.Every program and segments will be deeply observed and then telecast so
that the mistakes can be removed and accurate news and knowledge
should be provided to you
AIDA Plan For PAK4 News TV Channel
Attention:
PAK4 news TV channel is working according to the AIDA plan; they will
create attention towards their customers. Their new theme and attractive
colour can create attention towards their viewers and green colour shows
the patriotic look which attracts all Pakistanis. PAK4 recreational programs
will gain a lot of viewers
Interest:
PAK4 will telecast a lot of recreational programs like singing, acting and
different historical shows that will create interest in the eyes of their
spectators
Desire:
There will be a lot of shows that can create desire in the mind of their
spectators because their program will be on historical, knowledge and
entertainment in this way PAK4 news TV channel will soon come up to with
the expectation of their viewers
Action:
There will be several of shows that will attract the viewers and there will be
a feedback option on our website where our viewers can express their
opinion about the shows and can give suggestions about personalities,
shows, political talk shows and recreational shows they would like to see
on PAK4 news TV channel
Positioning:
The positioning of PAK4 is to attract the local people. People in rural areas
that’s why the name and the logo is design in such way that it will attract
their spectator .it will be telecast in all big cities as well as in all rural areas
Target market:
Our target market is rural area, youth and low educated persons. The
reason why we have chosen this class is because in Pakistan most people
live in rural area and middle class ratio is high as compare to other class.
Product Design:
There is a totally brand new theme of PAK4 new TV channel as Royal
news TV channel give undesirable and was not patriotic look as most of the
people consider it a channel which is supported by British or may be by
royal family. PAK4 has a brand new theme and new name with new and
attractive colours. Green colour is used in it to show the patriotism and to
attract the spectators. PAK4 means PAKISTAN and its 4 provinces

More Related Content

Viewers also liked

Presentation
PresentationPresentation
Presentation
saad ali
 
Nestle
NestleNestle
Nestle
saad ali
 
Entrepreneur final (1)
Entrepreneur final (1)Entrepreneur final (1)
Entrepreneur final (1)
saad ali
 
Candia rebranding
Candia rebrandingCandia rebranding
Candia rebranding
saad ali
 
Candia milk failure and revival REBRANDING
Candia milk failure and revival REBRANDING Candia milk failure and revival REBRANDING
Candia milk failure and revival REBRANDING
saad ali
 
Assessment under income tax ordinance 2001
Assessment under income tax ordinance 2001Assessment under income tax ordinance 2001
Assessment under income tax ordinance 2001
saad ali
 
Loreal
LorealLoreal
Loreal
saad ali
 
inflation in pakistan
inflation in pakistaninflation in pakistan
inflation in pakistan
saad ali
 
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
saad ali
 
Strategic management project report finallllllllllllllllllll
Strategic management project report finallllllllllllllllllllStrategic management project report finallllllllllllllllllll
Strategic management project report finallllllllllllllllllll
saad ali
 

Viewers also liked (10)

Presentation
PresentationPresentation
Presentation
 
Nestle
NestleNestle
Nestle
 
Entrepreneur final (1)
Entrepreneur final (1)Entrepreneur final (1)
Entrepreneur final (1)
 
Candia rebranding
Candia rebrandingCandia rebranding
Candia rebranding
 
Candia milk failure and revival REBRANDING
Candia milk failure and revival REBRANDING Candia milk failure and revival REBRANDING
Candia milk failure and revival REBRANDING
 
Assessment under income tax ordinance 2001
Assessment under income tax ordinance 2001Assessment under income tax ordinance 2001
Assessment under income tax ordinance 2001
 
Loreal
LorealLoreal
Loreal
 
inflation in pakistan
inflation in pakistaninflation in pakistan
inflation in pakistan
 
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED
 
Strategic management project report finallllllllllllllllllll
Strategic management project report finallllllllllllllllllllStrategic management project report finallllllllllllllllllll
Strategic management project report finallllllllllllllllllll
 

Similar to rebranding

Mkt plan for nepali dance reality show 1
Mkt plan for nepali dance reality show 1Mkt plan for nepali dance reality show 1
Mkt plan for nepali dance reality show 1
Pradhanbros Pvt Ltd
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
theod69
 
Comparative study of News world Odisha with other news channels like regional...
Comparative study of News world Odisha with other news channels like regional...Comparative study of News world Odisha with other news channels like regional...
Comparative study of News world Odisha with other news channels like regional...
Sweta Leena Panda
 
A041
A041A041
A041
Kunal Lad
 
A041
A041A041
Flyer on shows
Flyer on showsFlyer on shows
Flyer on shows
Denise Smith
 
Pakistani TV Stats and Analysis - Vidpk.com
Pakistani TV Stats and Analysis - Vidpk.comPakistani TV Stats and Analysis - Vidpk.com
Pakistani TV Stats and Analysis - Vidpk.com
abbas999
 
Nick Network Binder
Nick Network BinderNick Network Binder
Nick Network Binder
Halle Mariner
 
Tiger of Bengal
Tiger of BengalTiger of Bengal
Tiger of Bengal
damiracle
 
Ident
IdentIdent
Ident
tygbtec
 
f151707343
f151707343f151707343
f151707343
Adil Imtiaz
 
Htdf Presentation For Linked In
Htdf Presentation For Linked InHtdf Presentation For Linked In
Htdf Presentation For Linked In
guest2b77271
 
Pitch2
Pitch2Pitch2
Pitch2
Ryan Koch
 
New channel launch
New channel launchNew channel launch
New channel launch
Amrita Mishra
 
Cipher car dealership Sponsorship
Cipher car dealership SponsorshipCipher car dealership Sponsorship
Cipher car dealership Sponsorship
Mikey Jukes
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
shoding
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
shoding
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
shoding
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
theod69
 
Radio trailer
Radio trailerRadio trailer
Radio trailer
SMorris97
 

Similar to rebranding (20)

Mkt plan for nepali dance reality show 1
Mkt plan for nepali dance reality show 1Mkt plan for nepali dance reality show 1
Mkt plan for nepali dance reality show 1
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
 
Comparative study of News world Odisha with other news channels like regional...
Comparative study of News world Odisha with other news channels like regional...Comparative study of News world Odisha with other news channels like regional...
Comparative study of News world Odisha with other news channels like regional...
 
A041
A041A041
A041
 
A041
A041A041
A041
 
Flyer on shows
Flyer on showsFlyer on shows
Flyer on shows
 
Pakistani TV Stats and Analysis - Vidpk.com
Pakistani TV Stats and Analysis - Vidpk.comPakistani TV Stats and Analysis - Vidpk.com
Pakistani TV Stats and Analysis - Vidpk.com
 
Nick Network Binder
Nick Network BinderNick Network Binder
Nick Network Binder
 
Tiger of Bengal
Tiger of BengalTiger of Bengal
Tiger of Bengal
 
Ident
IdentIdent
Ident
 
f151707343
f151707343f151707343
f151707343
 
Htdf Presentation For Linked In
Htdf Presentation For Linked InHtdf Presentation For Linked In
Htdf Presentation For Linked In
 
Pitch2
Pitch2Pitch2
Pitch2
 
New channel launch
New channel launchNew channel launch
New channel launch
 
Cipher car dealership Sponsorship
Cipher car dealership SponsorshipCipher car dealership Sponsorship
Cipher car dealership Sponsorship
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
 
Gemrock t.v. production corp.
Gemrock t.v. production corp.Gemrock t.v. production corp.
Gemrock t.v. production corp.
 
Radio trailer
Radio trailerRadio trailer
Radio trailer
 

More from saad ali

Services station ( starting a new business)
Services station ( starting a new business)Services station ( starting a new business)
Services station ( starting a new business)
saad ali
 
Corporate covernance coca cola
Corporate covernance coca colaCorporate covernance coca cola
Corporate covernance coca cola
saad ali
 
Slides final
Slides finalSlides final
Slides final
saad ali
 
Entrepreneur final
Entrepreneur finalEntrepreneur final
Entrepreneur final
saad ali
 
Case study mc donalds vs burger king
Case study   mc donalds vs burger kingCase study   mc donalds vs burger king
Case study mc donalds vs burger king
saad ali
 
Assessment wrdp (repaired)
Assessment wrdp (repaired)Assessment wrdp (repaired)
Assessment wrdp (repaired)
saad ali
 
Inflation in pakistan
Inflation in pakistanInflation in pakistan
Inflation in pakistan
saad ali
 
Brands
BrandsBrands
Brands
saad ali
 

More from saad ali (8)

Services station ( starting a new business)
Services station ( starting a new business)Services station ( starting a new business)
Services station ( starting a new business)
 
Corporate covernance coca cola
Corporate covernance coca colaCorporate covernance coca cola
Corporate covernance coca cola
 
Slides final
Slides finalSlides final
Slides final
 
Entrepreneur final
Entrepreneur finalEntrepreneur final
Entrepreneur final
 
Case study mc donalds vs burger king
Case study   mc donalds vs burger kingCase study   mc donalds vs burger king
Case study mc donalds vs burger king
 
Assessment wrdp (repaired)
Assessment wrdp (repaired)Assessment wrdp (repaired)
Assessment wrdp (repaired)
 
Inflation in pakistan
Inflation in pakistanInflation in pakistan
Inflation in pakistan
 
Brands
BrandsBrands
Brands
 

Recently uploaded

Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Ashish Kohli
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
David Douglas School District
 
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptxA Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
thanhdowork
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 

Recently uploaded (20)

Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
 
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptxA Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 

rebranding

  • 1.
  • 2. Rebranding Of Royal New Tv Channel Brand Name: Royal News Tv Channel Royal news Logo: Rebrand Name: PAK4 news New Logo Of Brand:
  • 3. Brand emblem: Reason for changing Brand name: We change the name of the brand because it was undesirable and its logo was not attractive. The logo of Royal news has no patriotic look and most of the local people consider it a foreign channel that is supported by British. We want to give a patriotic look to our logo and our channel name that’s why we changed the logo and the name New Brand name story / meaning: PAK4 gives a patriotic look as it is shown in the above logo. PAK4 means PAKISTAN and its four provinces and the green colour shows the patriotism. PAK4 news will be providing up to date news to their spectators as our slogan is HER LAMHA APKI POHANCH MAIN. Our news channel will broadcast all news within PAKISTAN and will up to date their spectator about their provinces Brand slogan:
  • 4. Marketing mix Price: Stabbing price strategy will be use according to target market. Specific amount will be charged form our sponsors and it vary. Place: Placement of PAK4 will be on television as Royal news TV channel was , because of their green colour it will attract their spectator as it gives the patriotic look . Our main motive is to give access to our local people Promotion: There will be no such promotion on PAK4 as we have rebrand it. PAK4 will be replaced by Royal news TV channel and will telecast on the very same channel where Royal news TV channel telecast. it will be promoted on their own newspaper so that the people come to know about this change
  • 5. Product Product features:  Provincial new  Entertainment news  Sports  Political news  technological innovation  interview  world news  business news, Provincial news Our focus will be on provincial news to let people know about their province and this will be our motive to keep our viewers up to date with their provincial situations. Entertainment news: PAK4 will provide entertainment news to their spectators .All the showbiz stuff will be included in this segment .PAK4 will also bring some new talent as it will start some recreational programs like singing and action . It will also give news about Hollywood and bollywood The purpose of bollywood and Hollywood news is that people are aware of international news of entertainment.
  • 6. Sports news: PAK4 will telecast all the sports news on daily basis. PAK4 will promote their national game that’s is hockey, their main focus will be on hockey but all sort of sports news will be telecast Political News: PAK4 will telecast local political news of every province as well as the political conditions outside PAKISTAN. Due to this people of Pakistan aware political situation in Pakistan. And that cause political maturity of Pakistan. Technological Innovation PAK4 will let their spectator know about the technological innovation of the week. This will increase the knowledge of people aware use of technology.. Interviews PAK4 will invite different personalities and will take their interview. And the interviews majorly focus national heroes. It would be sports, artist, political, personalities . World News PAK5 will telecast a show about the world news about world politics top stories of the world in a week. That cause people of Pakistan knows weekly report on world news.
  • 7. Business news PAK4 will also telecast a segment on Business news; it also included to know the overall performance of business in a week and also write about Pakistan stock exchange performance in a week. PEOPLE Local people will be our first priority as we are targeting all the educated and uneducated people of Pakistan to let them know about their country and to give them access towards up to date and accurate news Physical evidence As we are providing services towards our spectators, our motive is to keep them up to date and to give them accurate news about their favorite topics. Our programs will be our physical evidence because we will give accurate news towards your door steps Process As PKA4 is a news channel and we are in service providing business .Every program and segments will be deeply observed and then telecast so that the mistakes can be removed and accurate news and knowledge should be provided to you
  • 8. AIDA Plan For PAK4 News TV Channel Attention: PAK4 news TV channel is working according to the AIDA plan; they will create attention towards their customers. Their new theme and attractive colour can create attention towards their viewers and green colour shows the patriotic look which attracts all Pakistanis. PAK4 recreational programs will gain a lot of viewers Interest: PAK4 will telecast a lot of recreational programs like singing, acting and different historical shows that will create interest in the eyes of their spectators Desire: There will be a lot of shows that can create desire in the mind of their spectators because their program will be on historical, knowledge and entertainment in this way PAK4 news TV channel will soon come up to with the expectation of their viewers Action: There will be several of shows that will attract the viewers and there will be a feedback option on our website where our viewers can express their opinion about the shows and can give suggestions about personalities, shows, political talk shows and recreational shows they would like to see on PAK4 news TV channel
  • 9. Positioning: The positioning of PAK4 is to attract the local people. People in rural areas that’s why the name and the logo is design in such way that it will attract their spectator .it will be telecast in all big cities as well as in all rural areas Target market: Our target market is rural area, youth and low educated persons. The reason why we have chosen this class is because in Pakistan most people live in rural area and middle class ratio is high as compare to other class. Product Design: There is a totally brand new theme of PAK4 new TV channel as Royal news TV channel give undesirable and was not patriotic look as most of the people consider it a channel which is supported by British or may be by royal family. PAK4 has a brand new theme and new name with new and attractive colours. Green colour is used in it to show the patriotism and to attract the spectators. PAK4 means PAKISTAN and its 4 provinces