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Canadian Association of Exhibition Management Social Media Keynote

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Shane Gibson
Shane Gibson

Shane Gibson's social media presentation as the opening keynote for CAEM's 2011 Annual conference in London, ON.

Business
1 of 30
How Social Media and Social Networking are Turning Sales and Marketing Upside-down @shanegibson #CAEM2011
“ I think that’s going to break.”
“ The Community Owns Your Brand”
The Community is Self-Organizing #Tweetups
 
We Still Use Old Media
700 million
90 Million
100 million updates/day
1Billion Views/Day
“ If you think you are a leader and no one is following you... You’re actually just going for a walk”
 
 
 
The Reverse Drip
Trust and Transparency ,[object Object],[object Object]
Marketing Now Belongs to Everyone
 
 
 
 
Don ’t outsource your personal brand
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Listening
Canada’s Biggest Book Launch Party ,[object Object]
Sociable! Book Launch
Getting Sociable!
The Future ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]

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Canadian Association of Exhibition Management Social Media Keynote

Editor's Notes

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: Hummer Ubertor: Competitor Spam story
  4. Canpages Business is changing
  5. Shane share’s his favorite quote
  6. Steve covers Disengaged. Introduces thought leaders.
  7. Influencing thought leaders
  8. John Chow.
  9. Steve Introduces the Reverse Drip
  10. Steve talks about the CEO. Shane talks Army and social media policy.
  11. Shane talks about George – Power Bar story.
  12. Steve talks about Realtors – Shane talks outsourcing networking
  13. Shane is odd.