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Certified Management Accountants of Saskatchewan Social Media Presentation

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Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.

Certified Management Accountants of Saskatchewan Social Media Presentation

  1. <ul><li>The Power of Social Media in Corporate Culture </li></ul><ul><li>Changing the way we work, market and lead. </li></ul><ul><li>@shanegibson </li></ul>
  2. “ I think that’s going to break.”
  3. “ The Community Owns Your Brand”
  4. The Future is Now <ul><li>Nearby restaurants </li></ul><ul><li>Shopping </li></ul><ul><li>Community workforce breakdown </li></ul><ul><li>Schools </li></ul><ul><li>Housing inventory and stability </li></ul><ul><li>Crime rates </li></ul><ul><li>Past pricing and sales on the home itself </li></ul>Better Homes & Gardens
  5.  
  6. We Still Use Old Media
  7. 700 million
  8. 90 Million
  9. 100 million updates/day
  10. 1Billion Views/Day
  11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
  12.  
  13. The Reverse Drip
  14. Boeing
  15. Mediadecoder.com: <ul><li>“ Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing </li></ul>
  16. Trust and Transparency <ul><li>“ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.” </li></ul><ul><li>– Jeff Booth, CEO, BuildDirect.com </li></ul>
  17. Marketing Now Belongs to Everyone
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  19.  
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  21. Don ’t outsource your personal brand
  22. Rules of Engagement <ul><li>#1 Stop pitching and start connecting </li></ul><ul><li>#2 Doers win in the game of social media </li></ul><ul><li>#3 It ’s not about you </li></ul><ul><li>#4 Be fearless in your contribution to community </li></ul><ul><li>#5 Don ’t be a social spammer, engage </li></ul><ul><li>#6 Be authentic </li></ul><ul><li>#7 Be consistent </li></ul>
  23.  
  24. Listening
  25. Wired Workers
  26. Learning & Team Work <ul><li>Byte / Bite Sized </li></ul><ul><li>Collaborative </li></ul><ul><li>JIT </li></ul><ul><li>Social </li></ul><ul><li>Frequent Engagement </li></ul>
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  29. Getting Sociable!
  30. The Future <ul><li>Nano-casting </li></ul><ul><li>Customer collaborated brands and products </li></ul><ul><li>Location based and mobile networks </li></ul><ul><li>Social CRM </li></ul>
  31. Resources <ul><li>http://socialized.me/cmask </li></ul><ul><li>http ://twitter.com/ shanegibson </li></ul><ul><li>http://closingbigger.net </li></ul><ul><li>http://inSocialMedia.com </li></ul>

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