Certified Management Accountants of Saskatchewan Social Media Presentation

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Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Canpages Business is changing
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane is odd.
  • Certified Management Accountants of Saskatchewan Social Media Presentation

    1. <ul><li>The Power of Social Media in Corporate Culture </li></ul><ul><li>Changing the way we work, market and lead. </li></ul><ul><li>@shanegibson </li></ul>
    2. “ I think that’s going to break.”
    3. “ The Community Owns Your Brand”
    4. The Future is Now <ul><li>Nearby restaurants </li></ul><ul><li>Shopping </li></ul><ul><li>Community workforce breakdown </li></ul><ul><li>Schools </li></ul><ul><li>Housing inventory and stability </li></ul><ul><li>Crime rates </li></ul><ul><li>Past pricing and sales on the home itself </li></ul>Better Homes & Gardens
    5.  
    6. We Still Use Old Media
    7. 700 million
    8. 90 Million
    9. 100 million updates/day
    10. 1Billion Views/Day
    11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
    12.  
    13. The Reverse Drip
    14. Boeing
    15. Mediadecoder.com: <ul><li>“ Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing </li></ul>
    16. Trust and Transparency <ul><li>“ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.” </li></ul><ul><li>– Jeff Booth, CEO, BuildDirect.com </li></ul>
    17. Marketing Now Belongs to Everyone
    18.  
    19.  
    20.  
    21. Don ’t outsource your personal brand
    22. Rules of Engagement <ul><li>#1 Stop pitching and start connecting </li></ul><ul><li>#2 Doers win in the game of social media </li></ul><ul><li>#3 It ’s not about you </li></ul><ul><li>#4 Be fearless in your contribution to community </li></ul><ul><li>#5 Don ’t be a social spammer, engage </li></ul><ul><li>#6 Be authentic </li></ul><ul><li>#7 Be consistent </li></ul>
    23.  
    24. Listening
    25. Wired Workers
    26. Learning & Team Work <ul><li>Byte / Bite Sized </li></ul><ul><li>Collaborative </li></ul><ul><li>JIT </li></ul><ul><li>Social </li></ul><ul><li>Frequent Engagement </li></ul>
    27.  
    28.  
    29. Getting Sociable!
    30. The Future <ul><li>Nano-casting </li></ul><ul><li>Customer collaborated brands and products </li></ul><ul><li>Location based and mobile networks </li></ul><ul><li>Social CRM </li></ul>
    31. Resources <ul><li>http://socialized.me/cmask </li></ul><ul><li>http ://twitter.com/ shanegibson </li></ul><ul><li>http://closingbigger.net </li></ul><ul><li>http://inSocialMedia.com </li></ul>

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