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Pam	
  Moore	
  
CEO	
  /	
  Founder	
  
Marke2ng	
  Nutz	
  
YOU	
  are	
  
the	
  	
  
media!	
  	
  
Keynote	
  Presenta2on	
  	
  
Florida	
  Blogger	
  &	
  Social	
  Media	
  Conference	
  2013	
  
Orlando,	
  FL	
  
Full	
  Sail	
  University	
  	
   www.themarketingnutz.com
blogger
box
You	
  are	
  NOT	
  a	
  
“BLOGGER!”	
  
Blogger Definition:
-To write entries in, add material
or maintain a weblog.
- A person who keeps &
updates a blog.
think	
  bigger	
  than	
  this	
  
•  14% bloggers earn a salary through blogging
•  $24k = average annual income
•  $33k = average annual income corporate bloggers
•  50% paid per post earn less than $25 on average
& less than $1,000 /yr
quit	
  whining!	
  
run	
  it	
  like	
  a	
  BUSINESS!	
  	
  
don’t	
  fake	
  un2l	
  you	
  make	
  it	
  	
  
Source: Creative Commons
how	
  will	
  you…	
  	
  
•  Build community
•  Prioritize audiences
•  Identify influencers
•  Activate audiences
•  Syndicate
•  Content architecture
•  Generate REVENUE?
know	
  who	
  YOU	
  Are!	
  	
  
YOU	
  	
  
are	
  the	
  	
  
media	
  
your	
  	
  
	
  	
  	
  	
  	
  	
  ul2mate	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  plaYorm	
  
Social
Business
Success
Embrace	
  	
  
the	
  
JOURNEY!	
  
Social Business
“Becoming a social business
transforms the organization from the
inside out, connecting the internal with
the external in a way that enhances
relationships and creates shared value
for the people, the business and
ecosystem as a whole.”
Social Media
“Refers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks.”
Brand
“A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose
one product or service over another. If the
consumer (whether it’s a business, a buyer, a
voter or a donor) doesn’t pay a premium, make
a selection or spread the word, then no brand
value exists for that consumer.”
~Seth Godin
Relevance	
  is	
  not	
  an	
  
op2on!	
  	
  
COMMUNITIES CREATE
MARKETS
Opportunity Harvest
Free	
  	
  
member	
  
Paid	
  	
  
member	
  
Loyal	
  	
  
evangelist	
  
Community Zone Customer Zone
$$
Source: Altimeter Group
use appropriate metrics
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
•  Business metrics:
revenue, CSAT,
reputation.
•  Social media analytics:
Insights, share of
voice, resonance,
WOM.
•  Engagement metrics:
fans, followers, clicks.
Corporate
We use
POST
strategy
to frame the
Social Media
Strategy
ID & acknowledge RAMs!
ü Not funded
ü Not in the plan
ü Not integrated
ü No metrics for
success
get in
their
head!
listen	
  more	
  than	
  you	
  talk!	
  	
  
quit	
  telling	
  
me	
  what	
  
words	
  I	
  can’t	
  
say!	
  	
  
Get to know your customer - or someone else will! !
MESSAGE: 

mes•sage: Noun

a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means. 



UNDERSTAND:
un•der•stand: Verb 

to perceive the meaning of; to
accept as true-believe, to
grasp the significance,
implications, or importance of 

GET THE MESSAGE:
Idiom

to understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints 



BELIEVE:
be•lieve: Verb 
to have confidence in the
truth, the existence, or
reliability of something, faith.
relevance	
  	
  
Human	
  Brands:	
  	
  
•  Think like humans
•  Care about humans
•  Value relationships
•  Listen to other humans
•  Talk like humans
•  Have a personality
•  Show their “human”
•  Make & own their mistakes
•  Are available
•  Know themselves
•  Know their audience
•  Invest in people
My	
  Brand	
  is…	
  
•  What I say
•  What I do
•  What I think
•  What I tweet
•  What I post on Facebook
•  What I Instagram
•  What I write in email
•  What I share
•  How I respond
•  How I interact on & offline!
•  How I drive!
• ME!
Community	
  Rocks!	
  	
  
people don’t buy things, they join things
OPC’s	
  Rock	
  Too!	
  
Image Source: Inflatablecrowd.com
invest	
  your	
  2me	
  wisely	
  
ac2vate	
  
influencers	
  
Don’t	
  ignore	
  the	
  trends	
  
quit chasing shiny objects
IDC	
  predicts	
  1.3B	
  mobile	
  
workers	
  by	
  2015	
  
90%	
  mobile	
  users	
  have	
  device	
  
within	
  arms	
  reach	
  100%	
  of	
  2me	
  
	
  
Social	
  Media	
  2013	
  
•  Major factors driving social
media in 2013
–  Mobile - # of ppl accessing
internet via mobile phone
increasing by 60.3% to 818.4
million in last 2 yrs
–  Older user adoption: 55-64
fastest growing on Twitter with
79% growth rate since 2012
–  G+ & Facebook ages 45-54
are fastest growing, with 46%
& 56% growth
think	
  service	
  
audio	
  bridging	
  the	
  divide	
  
got	
  it?	
  
Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
www.pammarketingnut.com
www.themarketingnutz.com

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Social Media Marketing Tips for Bloggers and Business Owners

  • 1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   YOU  are   the     media!     Keynote  Presenta2on     Florida  Blogger  &  Social  Media  Conference  2013   Orlando,  FL   Full  Sail  University     www.themarketingnutz.com
  • 2. blogger box You  are  NOT  a   “BLOGGER!”   Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
  • 3. think  bigger  than  this   •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average & less than $1,000 /yr
  • 5. run  it  like  a  BUSINESS!    
  • 6. don’t  fake  un2l  you  make  it     Source: Creative Commons
  • 7. how  will  you…     •  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?
  • 8. know  who  YOU  Are!    
  • 9. YOU     are  the     media  
  • 10. your                ul2mate                            plaYorm  
  • 12. Embrace     the   JOURNEY!  
  • 13. Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
  • 14. Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
  • 15. Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
  • 16. Relevance  is  not  an   op2on!    
  • 17.
  • 18.
  • 19. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 20. Source: Altimeter Group use appropriate metrics LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
  • 21. We use POST strategy to frame the Social Media Strategy
  • 22. ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
  • 24. listen  more  than  you  talk!    
  • 25. quit  telling   me  what   words  I  can’t   say!    
  • 26. Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 GET THE MESSAGE: Idiom
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
 
 BELIEVE:
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. relevance    
  • 27. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  • 28. My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
  • 30. people don’t buy things, they join things
  • 32. Image Source: Inflatablecrowd.com invest  your  2me  wisely  
  • 34.
  • 35. Don’t  ignore  the  trends  
  • 37. IDC  predicts  1.3B  mobile   workers  by  2015  
  • 38. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me    
  • 39. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  • 41. audio  bridging  the  divide  
  • 43. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com