Pam Moore CEO /
Founder Marke2ng Nutz YOU are the media! Keynote Presenta2on Florida Blogger & Social Media Conference 2013 Orlando, FL Full Sail University www.themarketingnutz.com

blogger box You are NOT
a “BLOGGER!” Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.

think bigger than this
• 14% bloggers earn a salary through blogging • $24k = average annual income • $33k = average annual income corporate bloggers • 50% paid per post earn less than $25 on average & less than $1,000 /yr

quit
whining!

run it like a BUSINESS!

don’t fake un2l you make
it Source: Creative Commons

how will you…
• Build community • Prioritize audiences • Identify influencers • Activate audiences • Syndicate • Content architecture • Generate REVENUE?

know who YOU Are!

YOU are the
media

your
ul2mate plaYorm

Social
Business
Success

Embrace the
JOURNEY!

Social Business “Becoming a social
business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”

Social Media “Refers to the
means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”

Brand “A brand is the
set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin

Relevance is not an
op2on!

COMMUNITIES CREATE MARKETS Opportunity Harvest
Free member Paid member Loyal evangelist Community Zone Customer Zone $$

Source: Altimeter Group use appropriate
metrics LOB/Geo Stakeholders Social Strategist/ Community Manager • Business metrics: revenue, CSAT, reputation. • Social media analytics: Insights, share of voice, resonance, WOM. • Engagement metrics: fans, followers, clicks. Corporate

We use POST strategy to
frame the Social Media Strategy

ID & acknowledge RAMs! ü Not
funded ü Not in the plan ü Not integrated ü No metrics for success

get in
their
head!

listen more than you talk!

quit telling me what
words I can’t say!

Get to know your customer
- or someone else will! ! MESSAGE: mes•sage: Noun a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. UNDERSTAND: un•der•stand: Verb to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of GET THE MESSAGE: Idiom to understand or comprehend, esp. to infer the correct meaning from circumstances, hints BELIEVE: be•lieve: Verb to have confidence in the truth, the existence, or reliability of something, faith. relevance

Human Brands: •
Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people

My Brand is… •
What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive! • ME!

Community
Rocks!

people don’t buy things, they
join things

OPC’s
Rock
Too!

Image Source: Inflatablecrowd.com invest your
2me wisely

ac2vate
influencers

Don’t
ignore
the
trends

quit chasing shiny objects

IDC predicts 1.3B mobile
workers by 2015

90% mobile users have device
within arms reach 100% of 2me

Social Media 2013 •
Major factors driving social media in 2013 – Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs – Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 – G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth

think
service

audio
bridging
the
divide

got
it?

Questions? Pam Moore CEO /
Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com