Ford Social Media Monitoring Measurement and Campaigns

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Influencing thought leaders
  • John Chow.
  • Shane id odd
  • Ford Social Media Monitoring Measurement and Campaigns

    1. 1. <ul><li>Social Media Boot Camp Series </li></ul><ul><li>Module 3 </li></ul><ul><li>Blogging, Video and LinkedIn </li></ul><ul><li>With Shane Gibson </li></ul><ul><li>@shanegibson </li></ul>
    2. 2. Types of ROI <ul><li>Reputation </li></ul><ul><li>Risk Reduction </li></ul><ul><li>Client Retention </li></ul><ul><li>Efficiency </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Differentiation </li></ul><ul><li>Brand Association </li></ul><ul><li>PR & Exposure </li></ul><ul><li>Immediate Revenue </li></ul><ul><li>Long-Term Revenue </li></ul>
    3. 3. ROI Continued <ul><li>Supplier Capacity Building </li></ul><ul><li>Perception Shifting </li></ul><ul><li>More & Better Recruits </li></ul><ul><li>Innovation </li></ul><ul><li>Client Education </li></ul><ul><li>Staff Capacity Building </li></ul><ul><li>Network Growth </li></ul><ul><li>Opportunity Creation </li></ul><ul><li>Job Satisfaction </li></ul><ul><li>Trust Building </li></ul>
    4. 4. Measurement <ul><li>Google Analytics </li></ul><ul><li>Hootsuite </li></ul><ul><li>Postrank </li></ul><ul><li>Klout </li></ul>
    5. 5. Postrank
    6. 6. Postrank
    7. 7. Sysomos – Media Analyst
    8. 8. Sysomos Heartbeat
    9. 9. Viral Heat
    10. 10. It’s about listening!
    11. 11. Business Intelligence <ul><li>Search.Twitter.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>LinkedIn Groups, Questions & Network </li></ul><ul><li>Linkedin Signal </li></ul><ul><li>Blogsearch.Google.com </li></ul><ul><li>Customer/Community blogs and social networks </li></ul><ul><li>Competitor/Industry news, blogs, and social networks </li></ul>
    12. 12. Blog.suggestionbox.com
    13. 13. Real-Time Feedback
    14. 15. Score Keeping?
    15. 16. Stakeholder Spotting
    16. 19. Tweets tell the future <ul><li>Computer scientists studied 3 million tweets </li></ul><ul><li>25 movies (including Avatar) </li></ul><ul><li>Tweet frequency could be used to accurately predict the box office takings </li></ul><ul><li>Content of the messages predict ongoing success. </li></ul><ul><li>&quot;Our predictions were incredibly close,&quot; Bernardo Huberman, head of the social computing lab at HP </li></ul>
    17. 20. Can we just not do it?
    18. 29. Get in the game
    19. 30. Campaigns/Events
    20. 32. “ After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money . And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin
    21. 34. Finding Influencers <ul><li>Local Niche Bloggers </li></ul><ul><li>Journalists </li></ul><ul><li>Meetup.com Organizers </li></ul><ul><li>Back-links to local competitor or topic specific sites </li></ul><ul><li>Use Twellow and Klout </li></ul>
    22. 35. Twellow.com
    23. 36. Canada’s Biggest Book Launch Party <ul><li>(Until someone tells us otherwise) </li></ul>
    24. 37. Sociable! Book Launch
    25. 38. Launch Plan <ul><li>Identify Your Goal </li></ul><ul><li>Identify Your Target Audience and your Nanomarkets </li></ul><ul><li>Pick the Right Platforms </li></ul><ul><li>Map out Social Etiquette and Policy </li></ul><ul><li>Implement Listening and Engagement Strategy </li></ul><ul><li>Know Core Pains, Dreams, and Goals </li></ul><ul><li>Uniquely Communicate Solutions Mixing Marketing and Community </li></ul>
    26. 39. Resources Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me

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