Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.

1. Social Media and the Casino Industry @shanegibson #SIGA11

2. “ I think that’s going to break.”

3. “ The Community Owns Your Brand”

6. We Still Use Old Media

7. 800 million

8. 100 Million

9. 100 million updates/day

11. 1Billion Views/Day

12. 100 million

13. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”

16. “ After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money . And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin

18. The Reverse Drip

21. It Belongs to Everyone

29. Don ’t outsource your personal brand

32. It’s about listening!

34. Blog.suggestionbox.com

35. Real-Time Feedback

37. Score Keeping?

38. Stakeholder Spotting

47. Can we just not do it?

56. Sociable! Book Launch

57. Getting Sociable!