Social Media Marketing for Casinos and Gaming


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Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Canpages Business is changing
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Influencing thought leaders
  • John Chow.
  • Steve Introduces the Reverse Drip
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane id odd
  • Social Media Marketing for Casinos and Gaming

    1. 1. Social Media and the Casino Industry @shanegibson #SIGA11
    2. 2. “ I think that’s going to break.”
    3. 3. “ The Community Owns Your Brand”
    4. 6. We Still Use Old Media
    5. 7. 800 million
    6. 8. 100 Million
    7. 9. 100 million updates/day
    8. 11. 1Billion Views/Day
    9. 12. 100 million
    10. 13. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
    11. 16. “ After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money . And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin
    12. 18. The Reverse Drip
    13. 19. Trust and Transparency <ul><li>“ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.” </li></ul><ul><li>– Jeff Booth, CEO, </li></ul>
    14. 20. <ul><li>#1 Stop pitching and start connecting </li></ul><ul><li>#2 Doers win in the game of social media </li></ul><ul><li>#3 It’s not about you </li></ul><ul><li>#4 Be fearless in your contribution to community </li></ul><ul><li>#5 Don’t be a social spammer, engage </li></ul><ul><li>#6 Be authentic </li></ul><ul><li>#7 Be consistent </li></ul>Rules of Engagement
    15. 21. It Belongs to Everyone
    16. 29. Don ’t outsource your personal brand
    17. 32. It’s about listening!
    18. 33. Business Intelligence <ul><li> </li></ul><ul><li>Google Alerts </li></ul><ul><li>LinkedIn Groups, Questions & Network </li></ul><ul><li> </li></ul><ul><li>Customer/Community blogs and social networks </li></ul><ul><li>Competitor/Industry news, blogs, and social networks </li></ul>
    19. 34.
    20. 35. Real-Time Feedback
    21. 37. Score Keeping?
    22. 38. Stakeholder Spotting
    23. 46. Tweets tell the future <ul><li>Computer scientists studied 3 million tweets </li></ul><ul><li>25 movies (including Avatar) </li></ul><ul><li>Tweet frequency could be used to accurately predict the box office takings </li></ul><ul><li>Content of the messages predict ongoing success. </li></ul><ul><li>&quot;Our predictions were incredibly close,&quot; Bernardo Huberman, head of the social computing lab at HP </li></ul>
    24. 47. Can we just not do it?
    25. 55. Canada’s Biggest Book Launch Party <ul><li>(Until someone tells us otherwise) </li></ul>
    26. 56. Sociable! Book Launch
    27. 57. Getting Sociable!
    28. 58. Launch Plan <ul><li>Identify Your Goal </li></ul><ul><li>Identify Your Target Audience and your Nanomarkets </li></ul><ul><li>Pick the Right Platforms </li></ul><ul><li>Map out Social Etiquette and Policy </li></ul><ul><li>Implement Listening and Engagement Strategy </li></ul><ul><li>Know Core Pains, Dreams, and Goals </li></ul><ul><li>Uniquely Communicate Solutions Mixing Marketing and Community </li></ul>
    29. 59. Resources <ul><li> </li></ul>