Rules of Engagement in Social Media (Ford Social Media)


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Rules of Engagement in Social Media (Ford Social Media)

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane share ’s his favorite quote
  • Rules of Engagement in Social Media (Ford Social Media)

    1. 1. Social Media Boot Camp Series Ontario Module 1 The Rules of Engagement With Shane Gibson@shanegibson #Socializedcamp
    2. 2. “I think that’sgoing tobreak.”
    3. 3. “The Customer Owns Your Brand”
    4. 4. Getting Branded
    5. 5. 175 Million
    6. 6. 300 million updates/day
    7. 7. 3Billion Views/Day
    8. 8. 90 Million Active / mo
    9. 9. Mobile Users/Day 7.3M 6.9MDaily Active Mobile Users
    10. 10. 25 Million Unique
    11. 11. 1 Time Buyers st $179.36 $68.78 $80.22Social referral value in e-commerce (Fast Company)
    12. 12. The Future is Now
    13. 13. Return on Investment
    14. 14. Return on Investment
    15. 15. Owned?Earned?Paid?Build YourOwn ATM
    16. 16. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
    17. 17. “It’s not about B2B or B2C it is really about person to person.”
    18. 18. Lebanon Ford Content Tips1. Look for topics with a long shelf-life..2. Use a variety of media:3. Show that you’re human.4. Use humor and casual anecdotes.5. Promote charities.6. Be original.7. Encourage your readers to contribute8. Pick an angle
    19. 19. The Reverse Drip
    20. 20. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers and community
    21. 21. Boeing
    22. 22.“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
    23. 23. Nano-markets
    24. 24. George Moen – CEO, Blenz Coffee
    25. 25. 5 Km Radius
    26. 26. Don’t outsource your personal brand
    27. 27. #1 Stop pitching and start connecting
    28. 28. Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice
    29. 29. Social Hub • Social Capable? • Conversational? • Aggregate Voice? • Multiple Media and Networks to Talk? • Ease of use?
    30. 30. Marketing Ecosystem
    31. 31. #2 Doers win in the game of social media• Results take time• People expect you to be fully engaged and consistent.• Create content• Create unique, value added content and conversations (listen)
    32. 32. Be the trusted advisor• “Green fleet management strategies.”• “Lean best practices.”• “Balancing fuel efficiency with horsepower .”• “How to select a child seat”• “Service contracts pitfalls and hidden clauses”• “Winterizing your vehicle”• “Fuel efficient versus battery powered cars”
    33. 33. Social mediamarketing is aboutLISTENING
    34. 34. Business Intelligence•• Google Alerts• LinkedIn Groups, Questions & Network•• Customer blogs and social networks• Competitor news, blogs, and social networks
    35. 35. 5 Km Radius
    36. 36. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
    37. 37. Thought Leadership“Leadership is influence.” - John C. Maxwell
    38. 38. Influence = Action• Message gets passed • Getting feedback on • Listening and creating• Get linked to brand and relationships• Changing or molding views • Generating dialogue• Registering and attending events • Getting press• Solving problems • Capturing an e-mail address or contact info
    39. 39. If you sound likeeveryone else you’re not a leader.
    40. 40. Sales Cycle Invite Warming an d Up Engag Add-ons The Call Breaking e And At Eve Up Sells 7 1 The 2 Ice ry Relationship StepClosing 6 Building 3Uncovering The Model Buying Sale 5 4 Motives The Handling Sales Objections Proposal
    41. 41. What Platforms?Blo gs
    42. 42. Insurance Guerrillas
    43. 43. Free & Honest Tea
    44. 44. Results
    45. 45. Press
    46. 46. Earned Media
    47. 47. Increase in Sales
    48. 48. Wall Street VS. LA
    49. 49. Free Wifi as Weapon
    50. 50. Scott Heiferman
    51. 51. @cforbesoklahoma
    52. 52. @cforbesoklahoma
    53. 53. Canada’s Biggest Book Launch Party (Until someone tells us otherwise)
    54. 54. Sociable! Book Launch
    55. 55. Getting Sociable!
    56. 56. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community
    57. 57. ResourcesTraining site:http://closingbigger.netSocialized:http://socialized.meTraining Site: