Building the <br />Enterprise<br />
“I think that’s going to break.”<br />
“The Customer Owns Your Brand”<br />
Marketing is a conversation.- @brandcowboy<br />
The 5 Relationship Development Stages<br />Trusted Advisor <br />& Partner<br />Trusted Long<br />Term Supplier<br />Poten...
750 million<br />
100 Million<br />
100 million updates/day<br />
1Billion Views/Day<br />
“If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be ...
The Reverse Drip<br />
It Belongs to Everyone<br />
A socialized enterprise listens<br />
Business Intelligence<br />Search.Twitter.com<br />Google Alerts<br />LinkedIn Groups, Questions & Network<br />Blogsearch...
Blog.suggestionbox.com<br />
Real-Time Feedback<br />
Score Keeping?<br />
Stakeholder Spotting<br />
Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet fre...
Blog.suggestionbox.com<br />
Sysomos – Media Analyst<br />
Sysomos Heartbeat<br />
Getting Real<br />
Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nanotribes<br />Pick the Right Platforms<b...
Resources<br />http://closingbigger.net<br />http://socialized.me/<br />http://twitter.com/shanegibson<br />
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How to Build a Socialized! Enterprise

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How to Build a Socialized! Enterprise

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane id odd
  • How to Build a Socialized! Enterprise

    1. 1. Building the <br />Enterprise<br />
    2. 2. “I think that’s going to break.”<br />
    3. 3. “The Customer Owns Your Brand”<br />
    4. 4. Marketing is a conversation.- @brandcowboy<br />
    5. 5.
    6. 6. The 5 Relationship Development Stages<br />Trusted Advisor <br />& Partner<br />Trusted Long<br />Term Supplier<br />Potential<br />Supplier<br />Short Term<br />Supplier<br />Developing<br />Supplier<br />1. <br />Attraction<br /> Stage<br />2.<br />Exploration<br />Stage<br />3.<br />Development<br />Stage<br />5.<br />Unity <br />Stage<br />4.<br />Commitment<br />Stage<br />Watching<br />Testing<br />Bonding<br />Trusting<br />Entrusting<br />
    7. 7. 750 million<br />
    8. 8. 100 Million<br />
    9. 9. 100 million updates/day<br />
    10. 10.
    11. 11. 1Billion Views/Day<br />
    12. 12. “If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
    13. 13.
    14. 14. #1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />Rules of Engagement<br />
    15. 15. The Reverse Drip<br />
    16. 16. It Belongs to Everyone<br />
    17. 17.
    18. 18.
    19. 19. A socialized enterprise listens<br />
    20. 20. Business Intelligence<br />Search.Twitter.com<br />Google Alerts<br />LinkedIn Groups, Questions & Network<br />Blogsearch.Google.com<br />Customer blogs and social networks<br />Competitor news, blogs, and social networks<br />
    21. 21. Blog.suggestionbox.com<br />
    22. 22. Real-Time Feedback<br />
    23. 23.
    24. 24. Score Keeping?<br />
    25. 25. Stakeholder Spotting<br />
    26. 26.
    27. 27. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
    28. 28. Blog.suggestionbox.com<br />
    29. 29. Sysomos – Media Analyst<br />
    30. 30. Sysomos Heartbeat<br />
    31. 31.
    32. 32. Getting Real<br />
    33. 33. Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nanotribes<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Core Pains, Dreams, and Goals<br />Uniquely Communicate Solutions Mixing Marketing and Community<br />
    34. 34. Resources<br />http://closingbigger.net<br />http://socialized.me/<br />http://twitter.com/shanegibson<br />

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