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Hf Unbranded Deck Printable

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Half Fiction Presentation

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Hf Unbranded Deck Printable

  1. 1. WHAT IF? RIGHT NOW, WHILE YOU ARE READING THIS PEOPLE ARE TALKING ABOUT YOUR BRAND. BEHIND YOUR BACK. INFLUENCING THEIR FRIENDS. TELLING YOUR STORY.
  2. 2. WITHOUT YOU. AND IT HURTS MORE THAN YOU THINK IT DOES. THEY ARE.
  3. 3. Business is almost a dirty word to the general public.
  4. 4. People are looking for you to screw up.
  5. 5. No one believes you are for real.
  6. 6. They are looking for the lie.
  7. 7. We have all been duped.
  8. 8. Buying things doesn’t make you happy.
  9. 9. Everyone knows that. But did you know...
  10. 10. 67% of consumer purchasing decisions are primarily influenced by word of mouth –McKinsey
  11. 11. 68% of blog readers visit their most trusted blogs daily –AdAge
  12. 12. 300% Growth in monthly blog readership in the past 4 years –Jupiter
  13. 13. 5/10 Of the top 10 websites are social –Look it up, lazy!
  14. 14. So how are you going to sell to a group of people who think you are full of it, and are talking about you behind your back? Join the dialogue genius. Too many voices, not enough leaders. No one knows who to listen to any more.
  15. 15. And it’s just getting started.
  16. 16. “Good judgment comes from experience. Experience comes from bad judgment.” –– Jim Horning Founder and Director of STAR Lab at InterTrust Technologies Corp.
  17. 17. 56% of social media users feel a stronger connection with companies when they can interact with them in a social media environment –McKinsey
  18. 18. The environment has changed
  19. 19. Recently, Motrin had quite the headache.
  20. 20. screwdoes it, up, You’re gonna everybody style. do it with
  21. 21. “The biggest mistake is believing that there is one right way to listen, to talk, to have a conversation – or a relationship. –– Deborah Tannen Professor of Linguistics, Georgetown University
  22. 22. 1/8 number of couples who met last year via social media. who is falling in love with your brand?
  23. 23. 29% number of teens who have “friended” a brand. –– Nielsen Online
  24. 24. #4 most popular activity online, ahead of email, is social media.
  25. 25. • Donʼt be a D**k face!
  26. 26. • Donʼt be a D**k face! The same thing means different things to different people. Make sure your Text meaning is the message they receive.
  27. 27. Wouldn’t it be nice if there were someone you could trust to simplify all this confusion?
  28. 28. Professional marketers have an image problem. No one trusts them.
  29. 29. According to P&G, one conversation can reach one million people in one year. (That’s what we heard)
  30. 30. New marketing is about the relationships not the medium.
  31. 31. If I tell my Facebook friends about your brand it’s not because I like your brand. It’s because I like my friends.
  32. 32. Honesty is disarming.
  33. 33. What if your brand was a person?
  34. 34. A person is accountable for their actions, flaws and mistakes. So is your brand.
  35. 35. So how do you do that?
  36. 36. YOU HAVE TO Co-create not dictate Tell the truth and be transparent Create conversations, not interruptions Engage partners instead of acquiring customers Build sustained movements, not fleeting campaigns
  37. 37. We all know the story of Jack and the Beanstalk To find and keep the golden goose you have to: 1. Leverage existing assets to create opportunity 2. Perceive value where others see none 3. Take risks and move out of “the norm” 4. Face giants and take them down
  38. 38. Do you know Jack?
  39. 39. What if Jack and the giant were friends on Facebook? What if the more you engaged your customers, the more they loved you? What if every conversation became an opportunity for growth?
  40. 40. IMAGINE THAT.
  41. 41. THINKING SO YOU DON’T HAVE TO halffiction.us sage@halffiction.us

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