4. The Numbers…
Over 50% of the World Population is under 30 years old.
1 billion tweets are posted every day.
Social gamers will spend $6 billion on virtual goods in 2012.
36 hours of video are uploaded onto youtube every minute.
The largest growing demographic on facebook is female 45 –
55 year olds.
5. “I HATE SOCIAL MEDIA!”
Differentiate your view of
social media be what the
objective view is. You may
dislike it and hear horror
stories about it but that
does not mean it cannot be
a tool which is useful for
individuals or for business
6. “Think of social-media tools as today's version
of the telephone. Yes, they are used for frivolity
and all sorts of noneconomic activity (chatting
with friends, passing the time), but they also
help communication happen more efficiently.”
When CEOs ask how do
we monetise social
media – ask them how
they monetise the
phone
8. Your Brand is not what you think it is
What you say to your
audiences about yourself
will be far less important
than what audiences say
about you
9. Simon Cowell has the right idea...
Connecting people to your
brand is about the story of
your company and the
people in it, not the logo,
marketing material etc
“People will forget what you said, people will forget
what you did, but people will never forget how you
made them feel.”
10. You cannot control what people say?
If you want to see what
people are saying about
your brand, you can, the
conversation happens
whether you are there or
not
11. Social Media sells things…
Companies like Vodafone
check tweets like “what is
better an iphone or a HTC”
and then respond with “ I
see you are looking for a
phone, we have some great
tariffs..!””
12. Companies want others
to talk about them –
Our trust levels…. referrals are such a
strong sales tool
Only 20% of people trust advertising.
But over 80% of people trust the recommendations of
their network.
And 33% trust their selection of blogs.
13. Example of companies
building communities and
Recruiting staff using “social recruiting”
Companies who are actively “social recruiting”
14. Going Mobile
I hate networking!!
242 million apps were
downloaded on Christmas Day
Google number 1 focus is on
mobile
15. Return on Investment
I hate networking!!
Social media makes marketing ROI easier
It’s a lot easier to measure
and therefore work out the
online marketing that works
and does not work
17. Ownership
Who owns the data?
How is the data being monitored?
Employees “too relaxed” in how they
use it.
18. References and tracking
They say they can predict to
about 80% employees who
are looking to move through
a social algorithm
19. Case Study: McTwitter #fail
Don’t run campaigns if you
do not think through all the
possibilities!
“Every time I visit a McDonalds a little piece of me
dies”
21. Trend – Tomorrow’s candidate
I hate networking!! James is 12
…his last Christmas list was online using
price comparison site data!
…her favourite film is Ironman, he
downloaded it from iTunes
...he put together his holiday videos into a 5
minute movie using the iMovie app
… after scanning a QR code on his mum’s
iPhone, he won a trip to Disneyland
… he taught his dad to stream football online
=> Do you think he’ll ever send you his CV or
reply to a job ad?
22. Understand and inform
• Differentiate the media from the issue.
• Understand how it can benefit you.
• Understand the legalities.
My role today is to give you a background on the explosion in social media and the truth behind some of the rumours you may here.I will concentrate on what companies are using it for currently but also the concerns many employers still have and I still hear companies are not even opening up linekedin to their employees in certain circumstances – hopefully after this you will.
I want to start with a story about communication and my 2 kids…..Social media is the new tool but it does not mean everything else goes out the window – your kids will still talk behind the bike sheds So if you go to any social media day course they will tell you this is the future – it is a tool and the idea and the creative process is still the most important thing
The explosion in social media can be see = - look at some of the demographics – its not just small kids now says these numbers
Its not going away, so how are companies embracing it?3 ways: Selling, company brand and recruiting staff….
What you say to your audiences about yourself will be far less important than what audiences say about you All brands can look the same to grads – think of what you say on your website – integrity, professionalism etc it all sounds the same
People want to work for a “good Company”
Challenge – so much of the comments are anonymous..Should I buy a HTC or an iphone?Playing Offence
This is the important point – people are trusting what they see written by people they know, more than adverts or third party editorials or articles - this is the important for you to understand
I spoke to a grad yesterday and asked how many times he checked fb a day – once every 20 mins on average…but I am not a heavy user!Here are companies who understand that there is a huge community of people on line that they are actively targeting to fill roles quickly and cheaply!Think of the milk round without having to go to the university
Child Protection officer course – one kid calling another kids names on facebook – its not a social media thing – this happened before facebook – so don’t blame the behaviour on the media.Anyone come from a town of less than 5000 people - don't tell me people did not know what each other were doingA lie can travel halfway around the world while the truth is putting on its shoes. Mark Twain
1 billion tweets per day. 30 billion piece of content shared on facebook each month. Youtube – 36 hours uploaded every minute.Bird flu story:Google found out about the pandemic 4 days before WHOBefore anyone thinks that it might be better to ban certain social media sites in the workplaceForrester research/ Melbourne – it led to 9% less productivity when sites were banned.
Use of information….a little Big brotherUsing facebook for a referenceSearching on 25 – 35 year old females on facebook
Intro and story So McDonald’s paid for a Twitter promotion, which completely backfired. Clicking on a hashtag takes any visitor to Twitter’s website to a list of the latest and most popular tweets on the subject, which in McDonald’s case was dominated by hostile messagesAlthough Twitter says most of its advertisers are happy with the results from using promoted tweets, the McDonald's incident – dubbed “McFail” by some observers – follows similar backlashes against social media campaigns last year from brands including Wendy’s, another fast-food chain, and Qantas. The Australian airline’s “QantasLuxury” promotion came just a month after it was forced to ground its fleet and led to a flurry of angry tweets from customers who had been stranded. “Social audiences aren’t going to respond in the ways you might hope to what is transparently a marketing ploy,” said Paddy Herridge, chief operating officer of Social360, a social media monitoring firm. “Brands with an established set of negative issues are always going to have those issues thrown in their face if they try and encourage positive interaction on an open forum like Twitter.”
Its not going away – the rules that used to apply still generally apply in business – anything that does not work is scrapped!Differentiate the media from the problem.New media means more legal loopholesAnd it just happens that we have one here - so over to Catherine