Planning for Success: Setting Your 2018 Recruiting Metrics and KPIs StrategyTeamable Software
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Todayâs talent acquisition teams are operating in a demanding environment. Unemployment is at a historic low and the competition for skilled professionals exceeds supply. To be successful, recruiting organizations should be lean and structured while focusing on process, measurement, and communication.
Shauna Geraghty, Head of Talent at Talkdesk, shares how her team defines their analytical strategy by measuring:
Efficiency - funnel and hiring metrics
Effectiveness - hire quality, referrals, and manager feedback
Candidate Experience - candidate feedback and new hire surveys
How to Leverage Assessments for Employee Promotion Workforce Group
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Why should organisations use assessment for employee promotion, and how effective are your yearly performance reviews?
Employee promotion is one of the integral aspects that organisations cannot ignore. When an employee gets promoted, they typically receive a new job title, more duties, a raise in pay, and other perks.
To promote the right employees in your organisation, you need to go beyond subjective and biased judgement to using more objective and reliable means like assessment. By exploring modern methods for performance review, you can save your company money, significantly improve its bottom line and scale your advantage in the marketplace.
Reviewing your employee performance is one way to keep them, boost their morale and fill the gap in your organisation. Employee appraisals offer performance measurements that form the basis of employee compensation decisions.
They are an excellent tool for identifying high performers and achievers whose efforts deserve rewards and recognition.
In this deck, youâll learn in-depth strategies and insight on how to promote the right people to fill critical roles in your organisation
Youâll also learn:
1. How to validate your end-of-year promotion and appraisals
2. Modern methods of Performance appraisals
3. Effective assessments you can use to promote right
4. Employee promotion and its benefits to your organisation
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
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Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Planning for Success: Setting Your 2018 Recruiting Metrics and KPIs StrategyTeamable Software
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Todayâs talent acquisition teams are operating in a demanding environment. Unemployment is at a historic low and the competition for skilled professionals exceeds supply. To be successful, recruiting organizations should be lean and structured while focusing on process, measurement, and communication.
Shauna Geraghty, Head of Talent at Talkdesk, shares how her team defines their analytical strategy by measuring:
Efficiency - funnel and hiring metrics
Effectiveness - hire quality, referrals, and manager feedback
Candidate Experience - candidate feedback and new hire surveys
How to Leverage Assessments for Employee Promotion Workforce Group
Â
Why should organisations use assessment for employee promotion, and how effective are your yearly performance reviews?
Employee promotion is one of the integral aspects that organisations cannot ignore. When an employee gets promoted, they typically receive a new job title, more duties, a raise in pay, and other perks.
To promote the right employees in your organisation, you need to go beyond subjective and biased judgement to using more objective and reliable means like assessment. By exploring modern methods for performance review, you can save your company money, significantly improve its bottom line and scale your advantage in the marketplace.
Reviewing your employee performance is one way to keep them, boost their morale and fill the gap in your organisation. Employee appraisals offer performance measurements that form the basis of employee compensation decisions.
They are an excellent tool for identifying high performers and achievers whose efforts deserve rewards and recognition.
In this deck, youâll learn in-depth strategies and insight on how to promote the right people to fill critical roles in your organisation
Youâll also learn:
1. How to validate your end-of-year promotion and appraisals
2. Modern methods of Performance appraisals
3. Effective assessments you can use to promote right
4. Employee promotion and its benefits to your organisation
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
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Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Reference Services & Social Networking - Being on the cutting edge of engagmentAriel Dagan
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An analysis of current Reference Services trends in use of Social Networking by libraries in North America and Canada. This is part of a presentation of graduate work in Reference and Information Services at University of Rhode Island with Professor Amanda Izenstark.
How to Create the Perfect Social-Media PostGuy Kawasaki
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These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
âIf you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?â
Thatâs the question weâve been asking a lot over the last few weeks.
Weâve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, itâs your turn! âIf you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?â Let us know on our blog: http://ow.ly/A1gr1
Reference Services & Social Networking - Being on the cutting edge of engagmentAriel Dagan
Â
An analysis of current Reference Services trends in use of Social Networking by libraries in North America and Canada. This is part of a presentation of graduate work in Reference and Information Services at University of Rhode Island with Professor Amanda Izenstark.
How to Create the Perfect Social-Media PostGuy Kawasaki
Â
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
âIf you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?â
Thatâs the question weâve been asking a lot over the last few weeks.
Weâve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, itâs your turn! âIf you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?â Let us know on our blog: http://ow.ly/A1gr1
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
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In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
ConvoSpark...A Social Media Development Agency Brenton Gieser
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Social media is becoming a preferred channel for marketers and consumers alike. Now is the time to take advantage of this opportunity and craft a strong message that will engage and call people to action.
A complete guide to creating a successful social media marketing plan.pdfWebMaxy
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đ A Complete Guide to Creating a Successful Social Media Marketing Plan đ
Looking to elevate your brand's social media presence? đ
I've got you covered! Check out my comprehensive guide on LinkedIn for creating a highly effective social media marketing plan that drives results and boosts your business.
đ From setting clear goals to understanding your audience, selecting the right platforms, and developing a compelling content strategy, this guide has it all.
đ˘ Don't miss out on optimizing your profiles, building relationships, and leveraging the power of influencer marketing.
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Manage all your social media accounts in one place. Take a Webmaxy eGrowth trial today!
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Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and weâll provide actionable tips for navigating these intricate challenges.
Youâll learn:
- How todayâs users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, weâll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
Â
TL;DR. These are the three themes that stood out to us over the course of last month.
1ď¸âŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ď¸âŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ď¸âŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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In todayâs era of AI, personalization is more than just a trendâitâs a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersâkey factors for business success. However, relying solely on AI capabilities isnât enough. You need to anchor your approach in solid principles, understand your usersâ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) âAlternativeâ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. PLAN
ď˘ Definition of social media
ď˘ Definition of marketing through social media
ď˘ Globalization through social media
ď˘ Why do multinational companies are focusing on
social media
ď˘ Some social media Marketing techniques
ď˘ Impact of social media on the international
marketing
ď˘ 5 Tips for E-Marketing to an International
Audience
3. DEFINITION OF SOCIAL MEDIA
ď˘ Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks. The social media is
defined as "a group of Internet-based
applications that build on the ideological and
technological foundations of the web.
4. DEFINITION OF MARKETING
THROUGH SOCIAL MEDIA
ď˘ Marketing through social media involves having
conversations and creating engagement online
through a variety of social media tools, such as
blogs, wikis, online communities, community
websites, video, photos, and social networking
platforms.
5. IKEA'S FACEBOOK SHOWROOM
During the autumn of 2009 Ikea used Facebookâs picture
tagging tool to run a competition designed to promote its
new store in Malmo.
Armed with very little budget, ad agency Forsman and
Bodenfors created a Facebook account for the store
manager, Gordon Gustavsson, and uploaded 12 pictures of
the storeâs showrooms over a two week period.
Users could win the products on show by being the first
person to tag their name on it. This obviously meant that
thousands of other people were exposed to the campaign
when it cropped up in their timelines and newsfeeds.
6. ď˘ Globalization through the use of social media tools
has had a huge impact on our world today. Since
the beginning of the World Wide Web, countries
have become more connected with one another
with every second that goes by. Now that social
media has heightened our (internet users) ability to
communicate, connect and share with the world
around us, the world itself is beginning to feel a lot
smaller.
Globalization through social media
7. ď˘ By becoming connected, especially through social
media sites and networks, people from all over the world
have been able to connect with organizations, people,
ideals and information, that previously were not
available to them. Once you connect with a new person
for example, you gain a better understanding of that
person. You gain knowledge about their personality, their
likes, their dislikes, the people they associate with, the
things they enjoy doing, etc.
8. WHY DO MULTINATIONAL COMPANIES
ARE FOCUSING ON SOCIAL MEDIA
ď˘ International marketing is no longer an option, but a
strategic imperative. Businesses that focus primarily
on their domestic markets will be left behind as their
competition gains âfirst mover advantageâ in the
international marketplace. The growth of the
Internet has increased competition tremendously and
opened up the doors to international business.
Companies have developed a web presence to keep
themselves ahead or in line with their competitors
internationally.
9. ď˘ Internet Population
ď˘ E-commerce Growth
ď˘ Demand for Products and Services
ď˘ Online Payment
ď˘ Marketing and Advertising
ď˘ Increased Sales and Reduced Costs
In addition to gaining a competitive advantage, there are a
number of additional reasons why a companyâs web
presence is becoming an important tool to reach global
markets
10. ď˘ âThe goal is the intersection of global and local, or
'Glocal'. You want to give fans the ability to interact with
a local country page where they can engage in their
native language. At the same time, you want to maintain
a consistent, overall brand presence through a global
page.
ď˘ Glocalization means a case in which a global product
is transformed into another shape in order to meet the
needs of local consumers.
ď˘ The increasing presence of McDonald's restaurants
worldwide is an example of globalization, while the
restaurant chain's menu changes in an attempt to
appeal to local palates are an example of glocalization
11. SOME SOCIAL MEDIA MARKETING
TECHNIQUES
ď˘ Targeting
ď˘ COBRAs
ď˘ E-WOM
12. ď˘ Targeting :
Social networks such as Facebook and Twitter provide
advertisers with information about the likes and dislikes of
their consumers. This technique is crucial, as it provides the
businesses with a âtarget audienceâ.
ď˘ COBRA:
Consumerâs online brand related activities (COBRAs) is
another method used by advertisers to promote their
products. Activities such as uploading a picture of your
ânew Converse sneakers to Facebook is an example of a
COBRA.
13. ď˘ E-WOM:
Electronic recommendations is a convenient manner to
have a product promoted via âconsumer-to-consumer
interactions .An example of eWOM would be an online
hotel review . A good service would result in a positive
review which gets the hotel free advertisement via social
media.
14. IMPACT OF SOCIAL MEDIA ON THE
INTERNATIONAL MARKETING
Brand awerness :
ď˘ You can hear people talking about Social Media
Marketing just about everywhere nowadays. This
practice involves the heavy use of social networks
in order to raise brand awareness and promote
products and services. Social media helps
businesses expand their online client data base and
brings significant other benefits.
15. ď˘ Social media websites such as Facebook,Twitter and
YouTube help your clients spread the word about
your business easily, help you locate potential clients
and help you offer your clients the support they
need. Through these websites, you can stay in touch
with your clients at all the times, answer their
questions, offer them rewards and gain recognition
in your field.
ď˘ Social media websites allow customers to share their
views and opinions of various brands, which helps
business owners get noticed and be more aware of
their customersâ needs
16. SOCIAL MEDIA CAN INCREASE THE SALES
ď˘ Companies are continuously launching marketing
campaigns in an effort to promote their brand and
boost their sales.
ď˘ What if your company can not afford these
marketing initiatives? This is where Social media
marketing comes in. Most social media marketing
'tools' are free to use
17. ď˘ Sony announced in February that through Twitter
they had earned an extra ÂŁ1million in sales.
ď˘ Dell announced in June last year that their
presence on Twitter accounted for $3 million dollars
increase in sales.
18. SO HOW CAN SOCIAL MEDIA MARKETING
CONTRIBUTE TO INCREASED SALES FOR YOUR
COMPANY?
ď˘ Social media tools allow you access to millions of
people. A television advert will reach the people
watching at that time and allows for no interaction
with the consumer but One tweet can reach millions
of people & those people can respond to these
tweets, which provides a forum for customer
interaction and thus customer insight .
ď˘ This gives a much bigger potential customer base
and allows for sales to increase.
19. 5 TIPS FOR MARKETING ONLINE TO AN
INTERNATIONAL AUDIENCE
1. Start with Cross-Cultural Competency
ď˘ Having a deep understanding of your own and other's
cultures is very important.
ď˘ Think about how your country or region's cultural
norms differ among age groups, genders,
geographical areas and so on, and then consider these
differences among consumers in other cultures.
Learning & respecting other cultures will help you
localize your brand's message.
20. 2. UNDERSTAND REGIONAL LAWS
ď˘ When marketing to a global audience, your business
should be aware of regional regulations on products,
advertising and sales tactics.
ď˘ Advertising Regulations: In some regions of the world,
advertising related to certain types of products are
subject to approval by various governing bodies. For
example, in many countries, advertisements for
pharmaceuticals must be approved by local health
ministries.
ď˘ Product Laws: If you sell your product online to an
international audience, you must be aware of the
product law concerning the safety, performance and
packaging designs, including languages, sizes and
materials used.
21. 3. LOCALIZE YOUR CONTENT
ď˘ Localize Your Content: It isn't enough to simply
translate your website into target languages if quality is
your goal. When possible, localize your product,
services and messaging for each market you serve.
ď˘ Choose Native Keywords: you shouldn't focus on
translating keywords into foreign languages. Instead,
work with native speakers trained in search marketing to
figure out native keywords that would be best
associated with your website and its content.
22. 4. OPTIMIZE SITE DESIGN
ď˘ In many cases, the first portal for your online
communication with potential customers will be your
website. Optimize your site design to allow for ultimate
flexibility for global visitors.
ď˘ Colors and Symbols: Colors and symbols are deeply
ingrained in cultures. In most of Europe and the
Americas, for example, white is associated with purity
and marriage. In Japan, China and parts of Africa,
though, white is traditionally the color of mourning.
ď˘ Currency Conversion: If you are in the e-commerce
business and offer international shipping, make sure you
also enable users to convert their purchase amount into
their own currency
23. 5. ADAPT SOCIAL MEDIA FOR VARIOUS
LANGUAGES
ď˘ If your company already serves multiple markets
and your site sees a lot of international visitors, you
should consider looking into ways to reach your
global audience via social media. Here are a few
ideas for some popular social platforms:
24. ď˘ Twitter: If you expect to tweet in multiple
languages, you should create multiple Twitter
accounts. This minimizes confusion with readers who
don't speak all of the languages you tweet in. Dell's
for example, has Twitter feeds In English
,Norweigan, Chinese,Japanese & Spanish,
ď˘ YouTube: adding subtitles to your YouTube is a great
way to reach a larger audience on the world's largest
video site.