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(C) bauer & associates social media pp 12.15.10


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(C) bauer & associates social media pp 12.15.10

  1. 1. Growth through Social Media © 1996-2010 Bauer & Associates, Inc. All rights reserved.
  2. 2. What is social media? <ul><li>Technologies that are used to interact socially </li></ul><ul><li>via words, pictures, videos and audio. </li></ul>
  3. 3. Social media represents the billions and billions of conversations occurring online 24/7
  4. 4. Where exactly are these conversations?
  5. 5. Blog “ A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.” -Wikipedia
  6. 6. Social Network “ A social structure where users share ideas, activities, events, and interests within their individual networks.” -Wikipedia
  7. 7. Newsletter “ A regularly distributed digital publication, generally about one main topic that is of interest to its subscribers.” -Wikipedia
  8. 8. Who uses social media?
  9. 9. <ul><li>“ Two-thirds of the world’s population </li></ul><ul><li>visits social media sites.” </li></ul><ul><li>– Nielsen </li></ul>Who uses social media?
  10. 10. <ul><li>Visiting social networking sites is more popular than checking personal email. </li></ul><ul><li>– Nielsen </li></ul>
  11. 11. Social Media by the Numbers 80
  12. 12. Social Media by the Numbers 80 The percentage of companies that use LinkedIn when hiring employees.
  13. 13. Social Media by the Numbers 3,000,000
  14. 14. Social Media by the Numbers 3,000,000 The average number of comments (a.k.a. tweets) on Twitter every day.
  15. 15. Social Media by the Numbers 5,000,000,000
  16. 16. Social Media by the Numbers 5,000,000,000 The number of minutes spent daily on Facebook.
  17. 17. <ul><li>Over 50 million members in over 200 countries </li></ul><ul><li>Executives from all Fortune 500 companies are active members </li></ul>Poll your network to obtain data that impacts your business   Respond to questions and affirm your expertise in your industry Publicize your website and blog; Improve search engine rankings
  18. 18. Invite your network to events Post links, news, photos, videos, etc. Engage users with Facebook applications Over 400 million active users More than 700,000 local businesses have active Facebook pages
  19. 19. Reached 8,000,000,000 tweets in 2010 1382% increase in unique visitors from 2008 to 2009 Monitor trends and developments in your field Showcase expertise: publish links to your website Customize your page with company info and accolades
  20. 20. <ul><li>“ For companies resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” </li></ul><ul><li>– Business Week , February 19, 2009 </li></ul>
  21. 21. Social media is a window to the public’s… Conversations Attitudes Opinions
  22. 22. “ Monologue” vs. “Dialogue” Customers and Prospects Customers and Prospects Traditional Media’s Social Media’s
  23. 23. Customers and Prospects Customers and prospects also have more interaction and influence with each other.
  24. 24. 70% of consumers trust opinions posted online. 90% trust recommendations from sources they know. – Nielsen
  25. 25. Bauer & Associates will listen , analyze and engage consumer conversations.
  26. 26. <ul><li>We will help you to become an Approachable Authority </li></ul>Your targets will come to you as the preeminent provider for what they seek.
  27. 27. <ul><li>INCENTIVE prompts INTERACTION </li></ul><ul><li>We will offer your targets their #1 Resource: </li></ul><ul><li>Free, Sought-after Information </li></ul><ul><li>Newsletter, White Papers, eBook, Blog Posts, Videos… </li></ul>This pre-qualifies them and leads to a dialogue.
  28. 28. Social media is like an invitation-only cocktail party <ul><li>Establish a mutually beneficial connection </li></ul><ul><li>Listen and be selfless </li></ul><ul><li>Get to know each other </li></ul><ul><li>Earn reciprocity and trust </li></ul><ul><li>Be approachable and responsive </li></ul>
  29. 29. We will properly and effectively market your business. Bauer & Associates is your social media guide…
  30. 30. We can help your company… Save time Increase awareness Decrease overall marketing expenditures Generate incremental revenue
  31. 31. How is social media success measured? <ul><ul><li>Quantitatively and Qualitatively: </li></ul></ul><ul><li>1) How many people see your ideas </li></ul><ul><li>2) Improvement to your search engine rankings </li></ul><ul><li>3) New and expanded client relationships </li></ul>
  32. 32. Next steps? Contact me about your business and priorities. Brian Bauer Director of Online Marketing 646.484.6187 [email_address]
  33. 33. The worst thing you can do is nothing… Secure Your Reputation <ul><li>“ If a third party other than your firm reserves your name as a profile on a site like Twitter, they can do tremendous damage to your brand. The solution is to be proactive and secure your firm's brand across key social media sites.” </li></ul><ul><li>– </li></ul>
  34. 34. Brian Bauer Director of Online Marketing 646.484.6187 [email_address]