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A brief history of …
Social Media
  By: Connie Piggott
What is Social Media??
  Social Media is “an umbrella term that defines the various
activities that integrate technology, social interaction, and the
      construction of words, pictures, videos, and audio.”
                                           http://www.wikipedia.org




  Media is an instrument of communication, so Social Media
        would be a social channel of communication.
What is Social Media??
           A fancy way to describe the zillions
     of conversations people are having online 24/7.




Social Media is the chatter occurring between customers,
observers, critics, companies and it’s a conversation that’s
  happening right now whether you’re involved or not.
A Pre-Internet Timeline Social Media
Social Media Timeline

 500 – 1500AD, Pigeon Posting
 Pigeon post is the use of homing pigeons to carry
 messages.


 1792, The Telegraph
 A system of conveying information by means of
 visual signals, using towers with pivoting shutters.


 1836, Morse Code
 A method of transmitting text information as a
 series of on-off tones, lights, or clicks that can be
 directly understood without special equipment.
Social Media Timeline
 1836, Pneumatic Mail
 • A system to deliver letters through pressurized air
   tubes.


 1875, Telephone
 • Point-to-point communication system whose most
   basic function is to allow two people separated by
   large distances to talk to each other.

 1891, Radio
 • Radio is the transmission of signals through free
   space by electromagnetic waves with frequencies.
Social Media Timeline
 1971, The First Email
 • Sent by computer engineer Ray Tomlinson, the
   email was simply a test message to himself.



 1969, CompuServe
 The first commercial online service in the United
 States.


 1978, Bulletin Board System(BBS)
 • Coin operated computer terminals located in
   neighbourhoods. It allowed user to post messages.
A Brief History Of Social Media
“Our head of social media is the customer.”
                              - McDonald’s




“What used to be cigarette breaks could turn into ‘social media
 breaks’ as long as there is a clear signal and IT isn’t looking.”
                              David Armano




 “You can be professional while also ‘keeping it real’ with your
customers. By interacting with customers in a less formal way,
you’ll build a strong human connection that helps build brand
                           loyalty.”
                  David Hauser, co-founder of Grasshopper
A Brief History Of Social Media
A Brief History Of Social Media
A Brief History Of Social Media
A Brief History Of Social Media
A Brief History Of Social Media
A Brief History Of Social Media
A Brief History Of Social Media
The only way to put out a social-media fire is
         with social-media water.”
            Ramon DeLeon, managing partner of six Domino’s stores in Chicago
The future of Social Media …will be like air.”
For more information
      For more information on additional
   Employment and Diversity Workshop Topics




 48 Fifth Street Suite 310, Chatham, ON N7M 4V8
               Phone: 519.354.74.24
                  Fax 519.354.5758
   Website: www.adultlanguageandlearning.ca
 Email us at connie@adultlanguageandearning.ca

           Thank You!
References

        http://www.mofo.com/files/Uploads/Images/A-Short-History-of-Social-Media.pdf
                   http://socialtimes.com/short-history-of-social-media_b76075
                       http://bootcampdigital.com/about/why-social-media/
                                  http://www.smiletemplates.com/
        http://www.pooh.cz/upload/img/1000/social_media_landscape_fred_lavazza.png
         http://flowerng.files.wordpress.com/2009/12/social_media_timeline-779402.jpg
http://blog.hubspot.com/blog/tabid/6307/bid/6005/22-Educational-Social-Media-Diagrams.aspx
                                     www.collectorsarmory.com
 http://www.bigsiteofamazingfacts.com/what-does-the-term-post-mean-and-where-did-the-
                                          word-mail-come-from
               http://en.wikipedia.org/wiki/Morse_code#Development_and_history
                              http://en.wikipedia.org/wiki/Middle_Ages
                              http://en.wikipedia.org/wiki/Pigeon_post
                            http://en.wikipedia.org/wiki/Pneumatic_post
                           http://heidicohen.com/social-media-definition/
               http://en.wikipedia.org/wiki/Morse_code#Development_and_history
                              http://en.wikipedia.org/wiki/Morse_code

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A Brief History Of Social Media

  • 1. A brief history of … Social Media By: Connie Piggott
  • 2. What is Social Media?? Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org Media is an instrument of communication, so Social Media would be a social channel of communication.
  • 3. What is Social Media?? A fancy way to describe the zillions of conversations people are having online 24/7. Social Media is the chatter occurring between customers, observers, critics, companies and it’s a conversation that’s happening right now whether you’re involved or not.
  • 4. A Pre-Internet Timeline Social Media
  • 5. Social Media Timeline 500 – 1500AD, Pigeon Posting Pigeon post is the use of homing pigeons to carry messages. 1792, The Telegraph A system of conveying information by means of visual signals, using towers with pivoting shutters. 1836, Morse Code A method of transmitting text information as a series of on-off tones, lights, or clicks that can be directly understood without special equipment.
  • 6. Social Media Timeline 1836, Pneumatic Mail • A system to deliver letters through pressurized air tubes. 1875, Telephone • Point-to-point communication system whose most basic function is to allow two people separated by large distances to talk to each other. 1891, Radio • Radio is the transmission of signals through free space by electromagnetic waves with frequencies.
  • 7. Social Media Timeline 1971, The First Email • Sent by computer engineer Ray Tomlinson, the email was simply a test message to himself. 1969, CompuServe The first commercial online service in the United States. 1978, Bulletin Board System(BBS) • Coin operated computer terminals located in neighbourhoods. It allowed user to post messages.
  • 9. “Our head of social media is the customer.” - McDonald’s “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” David Armano “You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” David Hauser, co-founder of Grasshopper
  • 17. The only way to put out a social-media fire is with social-media water.” Ramon DeLeon, managing partner of six Domino’s stores in Chicago
  • 18. The future of Social Media …will be like air.”
  • 19. For more information For more information on additional Employment and Diversity Workshop Topics 48 Fifth Street Suite 310, Chatham, ON N7M 4V8 Phone: 519.354.74.24 Fax 519.354.5758 Website: www.adultlanguageandlearning.ca Email us at connie@adultlanguageandearning.ca Thank You!
  • 20. References http://www.mofo.com/files/Uploads/Images/A-Short-History-of-Social-Media.pdf http://socialtimes.com/short-history-of-social-media_b76075 http://bootcampdigital.com/about/why-social-media/ http://www.smiletemplates.com/ http://www.pooh.cz/upload/img/1000/social_media_landscape_fred_lavazza.png http://flowerng.files.wordpress.com/2009/12/social_media_timeline-779402.jpg http://blog.hubspot.com/blog/tabid/6307/bid/6005/22-Educational-Social-Media-Diagrams.aspx www.collectorsarmory.com http://www.bigsiteofamazingfacts.com/what-does-the-term-post-mean-and-where-did-the- word-mail-come-from http://en.wikipedia.org/wiki/Morse_code#Development_and_history http://en.wikipedia.org/wiki/Middle_Ages http://en.wikipedia.org/wiki/Pigeon_post http://en.wikipedia.org/wiki/Pneumatic_post http://heidicohen.com/social-media-definition/ http://en.wikipedia.org/wiki/Morse_code#Development_and_history http://en.wikipedia.org/wiki/Morse_code