The document provides guidance on developing an effective business plan. It explains that a business plan captures the vision, current status, needs, markets, and projected results of a venture. Key elements that should be included are an executive summary, product/service description, market analysis, marketing strategy, operations, organization, and financial projections. The document also discusses features of a good plan, setting goals and objectives, analyzing the market, operations, organization, and providing financial projections and an action plan.