A business plan outlines a business venture's future activity and strategy. It brings together key elements like products/services, costs, sales, and profits. Investors look for how well a team thinks, is detailed, understands the market size and competitive advantages, and plans for growth. A business plan typically includes sections on executive summary, marketing, operations, and financial projections to communicate the business idea.

2. BUSINESS PLAN
• A written document that outlines the future activity for an
existing or proposed business venture.
• Is the formal written expression of the entrepreneurial vision, describing the
strategy and operations of the proposed venture.
• A business plan is a document that brings together the key elements of a
business that include details about the products and services, the cost, sales
and expected profits.
• A Blue Print

4. PURPOSE OF A BUSINESS PLAN
• Alignment of team(s)
• Operating plan
• Communication across company, division, department, business partners
• Investment capital
• Expansion capital (banks, leases)
• Merger/acquisition process

5. BUSINESS PLAN GUIDE

6. WHAT INVESTORS LOOK FOR
• How does the team think?
• How detail oriented is the team?
• How big is this market?
• Is there sustainable competitive advantage?
• What’s the growth plan?

7. https://www.youtube.com/watch?v=Fqch5OrUPvA

8. COMPETITIVE ANALYSIS
OF A BUSINESS
• You always have competitors
• Dig deep, be detailed, be honest
• Compare features and benefits
• Technology comparison
• Whole product offering (pricing, support, etc.)
• Channels, funding, customers

9. FORMAT OF A BUSINESS PLAN

10. • TITLE PAGE
 Name of the business
 Owner /Owners
 Contact Details (Addresses, Phone & email etc)
 EXECUTIVE SUMARY
 Business ideas & Goals
 Marketing
 Operations
 Finances
: Over view of business
: Products & services being sold?
: Business Location & staff
: Breakeven period, finance required.

11. • BACKGROUND
 Mission Statement
 Company history ( existing business)
 Business Goals (Short term/Long term)
 MARKETING
 Market Research
 Market Analysis (Industry / Seasonality /Competitors
/SWOT )
 Marketing Plan (Target market/ distribution channel
/pricing)
 Evaluation of Marketing

12. • OPERATIONS & PRODUCTION
 Legal & Licensing requirements
 Management details
 Organization structure & staffing
Insurance & Security needs
 FINANCIAL PROJECTIONS
Income & Expenses
Financial forecasts
 IMPLEMENTATION TIME TABLE
 Time needed to set up & run the business