The document outlines a business plan for 'Ak Biryani House,' detailing its objectives, marketing strategies, operational costs, and financial projections. It targets youth and families, emphasizing quality and fresh ingredients while addressing opportunities and threats within the market. The plan includes a comprehensive outline of marketing components, menu pricing, and administrative structure needed for successful operation.

1. Assignment (Project)
THE BUSINESS PLAN

2. Definition of Business Plan
A document which contains the objectives of
the business and the ways to achieve these
objectives.
A business plan is a written document that
describes in detail how a business, usually a
new one, is going to achieve its goals.
A business plan lays out a written plan from
a marketing, financial and operational
viewpoint.

3. Components of Business Plan
Starting from the scratch.
Objectives of the business.
Marketing Components.
Financial Components.
Administrative Part

4. COMPONENTS OF BUSINESS PLAN
STARTED FROM THE SCRATCH

5. Part 1:
OBJECTIVES OF THE
BUSINESS:

6. Name of the business
AK Biryani House
Nature of the business
Restaurants
Location of the business.
Zaman Town, Korangi # 04, Karachi

7. Slogan
Prepared with passion. Delivered with pride.
Vision
We envision a world where youth are active leaders, striving to open
door for everyone and concerned to provide fresh, local healthy and
affordable food to everyone.
Mission
To ensure that all guests and staff are treated with the respect and
dignity they deserve.

8. Part 2:
Marketing Parts

9. Our Marketing:
We release campaigns on all the special occasions, whether
religious or national, throughout the year targeting all ages.
Our special deals and offers aim at promoting the products
and the business as well as offer world class services.

10. SWOT ANALYSIS
• STRENGTHS
*The taste is delightful Better
Customer Care
*Availability of high quality raw
material
*Good Promotion and
advertisement Campaign for Luring
Customer
WEAKNESSES
*New Brand, not well known in the market low
availability of funds
THREATS
*Possible rise in the price of raw material inflation
*Law and order Situation
OPPORTUNITY
*High demand of particular dish not many competitor
*Low brand loyalties

11. • Market Segmentation Target Market
*The size of the target market is huge
*we are generally targeting youth,
working professionals and families.
*Biryani is the most wanted dish in
the country which makes its market
share enormous
*Biryani is the dish for all ages

12. Menu List

13. Product Ingredients

14. Production Planning
S# Ingerdeints Cost
1Chicken 4,800.00
2Rice 1,500.00
3Oil 950.00
4Species 1,000.00
5Labour 750.00
6Other misc Items 1,500.00
Total Cost 10,500.00
Per Head Cost 105.00
Selling Price 179.00
Profit 74.00
*Chicken Biryani Daigh Includes
10 Kg Rice and 8 KG Chicken One Daigh will be ready with in 1 hour

15. Marketing Strategy
Product
Our Product is available is 500 gm pack as well as in 250gm box for
takeaway
as well as we offer prime experience at our franchise by offering full
dinning services
Price
price kept high so to target upper middle and upper class
250gm box is available at 179/- while 500gm box Cost 200
we also give spec ial discount for students as well as our regular
consumers at standard Lunch Time
Place
we will open our franchies inside malls near universities as well as
offices with home and Office delivery facility for special order
Promotion
Special effort have alreday been under taken to promote our brands
students and teachers like our prouct

16. Operational Information
Monthly Cost
Descrpiton Cost
Employees Salaries 12,000
Rent/lease Payment 20,000
Advertising Expense 2,000
Supplies Expense 90,000
Utility Bills 25,000
Internet Bill 1,000
Telephone Bill 1,500
Repairing & Maintenance 25,000
Total Operational Expense 176,500

17. Distribution Channel Description
Length of Distribution Channel
Sketch diagram of Channel Length and Width of
distribution channel

18. Analysis of competitors:
What is the nature of competition in the market?
Who are the competitors of the business?
How product of the business is different from
product of the competitors?

19. Promotional Part
How will the message of the business be
promoted in the general public?
Which promotional tool are adopted?

20. Part 3:
Financial Part

21. Financial Information
Start Up Capital Rs. 2,159,000
Monthly Cost No. of Months Monthly Cost One time Cost Total Cost
Employees Salaries 6 12,000 72,000 72,000
Rent/lease Payment 6 20,000 120,000 120,000
Advertising Expense 6 2,000 12,000 12,000
Supplies Expense 6 90,000 540,000 540,000
Utility Bills 6 25,000 150,000 150,000
Internet Bill 6 1,000 6,000 6,000
Telephone Bill 6 1,500 9,000 9,000
Repairing & Maintenance 6 25,000 150,000 150,000
Total Monthly Costs 1,059,000

22. Fixed Asset Cost
Machine & Equipment
One Time Cost
250,000
Furniture & Fixture 150,000
Computer Equipment 65,000
Computer Software's 15,000
Business License fee 40,000
Advertising/Promotion 95,000
Inventory 85,000
Supplies 250,000
Cash on Hand Working Capital 100,000
Misc 50,000
1,100,000
Total Start Up Cost 2,159,000

23. Part 4:
Administrative Part

24. What would be the structure to
handle the business?
Hierarchy of the Business
(Top To Bottom Level Of The Management)