The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
For Masters and Bachelors Students doing specialization in Marketing. You can get idea about the Marketing strategies of DAWN Bread that how they are doing Marketing of their product line and some related Analysis.
For Masters and Bachelors Students doing specialization in Marketing. You can get idea about the Marketing strategies of DAWN Bread that how they are doing Marketing of their product line and some related Analysis.
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
Write a five to seven (5-7) page paper in which you:
1. Compare and contrast the major characteristics of the political and reform eras of policing.
2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications.
3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing.
4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving.
5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. T.
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
Market Analysis is used to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
Anyone can become a ClickBank affiliate — it’s free. When you find a product that you wish to promote, either by searching the ClickBank marketplace or at a vendor’s website, you will be provided with a unique link which you can use to direct customers to the product page
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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1. Page- 1
Executive Summary
We gladly present you our report on marketing plan. We have prepared the report
on the marketing plan of our new product. This report is prepared on the basis of
both primary and secondary data. We also have prepared a billboard and a
television ad for our product. Primary data was collected by our group members
and secondary data was collected by useful websites.
Although the main purpose of the report is to describe the whole process of
developing and promoting our product in marketing area. We would like to express
our gratitude to you for your tiresome effort for us which provided the opportunity
to complete this project.”
The name of our company is “Fashionable Life”. “Fashionable Life” is a
manufacturing company which produces women accessories like handbag, zipper
bag, purse etc. We want to market a bag “Crossbody Handbag”. For this, we have
survived marketing and product strategy and create effective plan to promote the
product with selling. We have set a reasonable price for the product so that all
kinds of people can afford to buy the product. We have followed the target costing
pricing approach. We would gain a competitive advantage, as this is a first hit in
the market.
Our target market includes women, girls and women students, which we have
segmented from the Demographical, Geographical, Psychographic Behavioral
point of view.
Since this is a ladies bag, once the product is well promoted, we hope that this
product will be sold well.
3. Page- 3
Company Introduction
Ours is a manufacturing company of women’s accessories (especially women’s
handbags). The name of our company is “Fashionable Life”. Our company
produces women’s various accessories like zipper bag, crossbody bag, clutch and
zip clutch of various designs and colours.
Picture: Logo of “Fashionable Life”
We have tried to get financial success with our own company’s brands and this
success has led a number of deals for licensed watch lines. And so we have
launched a new product (Crossbody Handbag). We want to crate market planning
for this product in order to accomplish organizational goal. For this, we have to
analyze product review, product strategy, market profitability control, market share
control etc.
4. Page- 4
Product Review
Product Type : Crossbody Handbag
Color : Purple
Weight (Kg) : 0.35
Main Material : Leather
Waterproof : Yes
Fabric Lining : Yes
Zipper : 3 Pcs
Price : 800/=
5. Page- 5
Advertisements
We know that advertisement of a product is a must for marketing communication
to promote selling. The purpose of advertising may also be to reassure employees
or shareholders that a company is viable or successful. An advertisement of a
product has given a message about a product that are usually paid by sponsors. The
advertisement may focuses via mass media such as radio, television, magazine,
newspaper, blogs, websites etc.
We have prepared advertisements for our company’s product. We have designed a
billboard and television ad. used to focus our brand’s product design and quality.
Billboard Advertising:Billboard are almost large structures which display
advertisements to passing pedestrians and motorists. It can be placed with large
amount of viewers. So we have prepared a medium structured billboard.
Television Advertisement: Television ad. is the commonly used advertisement in
the present world. The advertisement focuses the message of a individual product
through virtual technology.
6. Page- 6
Competitive Review
Every business must has a competitor. So in order to achieve organizational goal, a
business must analyze the competitors of its product.
The competitors of our manufacturing product (Crossbody Handbag) are described
below-
(1) The brand name “Fossil” is a strong competitor for our product. This
company is one of the largest women accessories manufacturer company in
U.S.A. The company also supplies the product in Bnagladesh.
(2) Other companies like Apex, Ecstacy, Nexus, Afrah Fashion etc are
competitors in our company’s product.
SWOT Analysis
Our product existence in the future is depending on its strengths, weakness,
opportunities and threats analysis:
Strengths:
1. Available input materials (including leather, artificial color etc).
2. Low production cost.
3. Technological and marketing knowledge.
4. Strong distribution channel.
5. Easy manufacturing process.
6. Reasonable price.
7. Page- 7
Weaknesses:
1. It is easy to copy the idea by others.
2. Deign of bags slightly differ from other company’s bags.
3. Various Competitors (including foreign & domestic industry).
4. High material cost (especially zipper).
Opportunities:
1. Monopoly market.
2. Large market.
3. High demand.
4. Might have a chance to get subsidies by Govt. to export.
Threats:
1. High competition in future by copying the idea.
2. Entrance of new product.
3. Alternatives are avoidable in some segment.
4. Uncertainty of launching a new product.
8. Page- 8
Market Share Analysis
Market share analysis is a part of market analysis and indicates how well a firm is
doing in the marketplace compared to its competitors.
We have found that the Company “Fossil” has achieved about 40% market share in
the market area. Others company like Afrah Fashion, Nexus, Bata, Shimmer,
Yollow has overall 50% market share. We have focused a pie chat that helps to
show the market share of the women accessories companies-
Generally sales experience of “Fossil” Company is very high. So we have said that
our product sales experience is average. “Fossil” and “Afrah Fashion” are our
largest competitor.
Market Share
Fossil
Afrah Fashion
Fashionable Life
Other Companies
9. Page- 9
Market Profitability Analysis
Profitability analysis is a component of enterprise resource planning (ERP) that
allows administrators to forecast the profitability of a proposal or optimize the
profitability of an existing product. Profitability analysis can anticipate sales and
profit potential specific to aspects of the market such as customer age groups,
geographic regions, or product types.
We will illustrate the marketing profitability analysis of our product with a table-
July-2016
Description Taka
Sales
Cost of goods sold
Gross Margin
Expenses:
Salaries 10000/=
Rent 5000/=
Supplies 5000/=
Others 5000/=
Total Expenses=
Net Profit (Total)
90000/=
40000/=
50000/=
25000/=
25000/=
We have found that we earned revenue in 28% from sales in July-2016. We have
said that the sale is not so high from the expense of cost of goods sold. If we want
to increase our company’s sales, we have to understand these-
(1) Cost of goods sold must try to decrease as much as possible.
(2) Should increase sales distribution network.
(3) Must try to decrease other expenses.
(4) Promote product price strategy.
(5) Should expose good product view in the market area.
10. Page- 10
Product Distribution
Distribution is critical for every startup. It’s all too common for a startup with a
great product to fail due to lack of distribution. So we have to develop our
distribution channel very well. Our “Fashionable life” can be delivered through
multiple channel types. Betting on one type of channel is extremely risky. Even if
we land a partner, we may not be able to control our performance. Think about all
of the options. There are some examples: Retailers, Wholesaler/distributor, VAR
(value-added reseller), Consultant, Sales agent, through Internet, catalog, and
specialized internal sales team.
11. Page- 11
Market Strategy
Our company wants to develop and introduce a new Product. So, we have gathered
information through in-depth interviews. We made a survey of the market to have
a clear idea about our market, our customer demand, needs and wants. This
information helps us to know about the current market and prospects of our new
product.
Now-a-days people are now-a-days very much concerned about the market and
product conditions. So we have a growing prospect of customers of our product
”Crossbody Handbag”.
Market Segments: We have observed and analyzed the market and based on the
nature of the market we segmented the market in the following sectors:
Geographic Segmentation:
1. Dhaka
2. Sylhet
3. Rajshahi
4. Khulna &Barishal
5. Chittagong
Demographics Segmentation:
1. Individuals
2. Family
3. Actress
4. Business buyer
Psychographics Segmentation:
1. Higher class
12. Page- 12
2. Higher mid class
3. Middle class
Behavioral Segmentation:
(1)Women (especially college/university students)
It has found that, college/university girl students use the bag for carrying their
books. So, we can place our store near colleges or universities. Our company can
create online shopping so that customer gets new experience for purchasing our
product.
Our company wants to develop and introduce a new Product. So, we have gathered
information through in-depth interviews. We made a survey of the market to have
a clear idea about our market, our customer demand, needs and wants. This
information helps us to know about the current market and prospects of our new
product.
13. Page- 13
Market Expense-to-Sales Analysis &
Financial Analysis
A company should analyze the expenses-to-sales ratios in an overall financial
framework to determine how and where the company is marketing its money.
The total expense of per bag are given below-
Description Cost
Selling Price (Per Bag)
Raw Materials-
Leather
Artificial colour
Zipper (3 Pcs)
Other Materials
Total Cost=
Profit (Per Bag)
800/=
150/=
50/=
50/=
50/=
300/=
500/=
We have already had said before that our company had advertised our product
through television ad and billboard. So we have financed in advertising
expenses. Moreover we have hired employees, rented a shop for selling.
14. Page- 14
Conclusion
We have discussed the full description of the marketing plan of our product.
Actually preparing marketing plan for a product helps to promote organization
recognition and enhance product selling. We have tried our best to prepare our
report. We think this report will definitely help to achieve business ideas for the
new comers and students.
The report will help to get idea for the development of social, economic and
nation. Every person and organization has some responsibilities to the nation and
the country. Having these responsibilities we thought of such kind of product
which would be a useful product for the targeted consumers and profitable for the
company. That’s why from many ideas we have selected the idea of this new
product by developing financial situation of our country.
So, we can say that the product “Crossbody Handbag” is a product by which we
can earn a huge profit and fulfill our national responsibility.
15. Page- 15
References
(1)Principles of Marketing by Philip Kotler (Appendix- 1)
(2)https://www.boundless.com
(3)https://www.wikipedia.org
(4)https://www.google.com/imghp?hl=en&tab=wi&ei=K
KkLV_-nAYzF0gSHwrKQBw&ved=0EKouCBYoAQ