Nestle is a Swiss food and beverage company that is headquartered in Switzerland and ranked #72 on the Fortune Global 500 in 2014. It has 447 factories operating in 194 countries around the world. Nestle has a portfolio of products that includes baby food, water, cereals, coffee, tea, dairy, ice cream, frozen foods, pet food and snacks. Twenty-nine of its brands generate over $1.1 billion in annual sales. Nestle's mission is to provide consumers with safe, high quality foods that meet nutritional needs, and its vision is to meet consumer needs everyday with consistently high quality foods.

3. INTRODUCTION TO NESTLE
• Food and beverage company
• Headquartered in Switzerland
• Ranked #72 on the Fortune Global 500 in 2014
• Nestlé’s products include baby food, bottled water,
breakfast cereals, coffee and tea, confectionery, dairy products, ice
cream, frozen food, pet foods, and snacks.
• Twenty-nine of Nestlé’s brands have annual sales of over CHF1
billion (about US$1.1 billion)
• Nestlé has 447 factories, operates in 194 countries, and employs
around 339,000 people

4. MISSION STATEMENT
"We strive to bring consumers foods that are safe, of high
quality and provide optimal nutrient to meet physiological
need. Nestle helps provide selections for all individual taste
and lifestyle preferences.”
• Motto: "Good Food, Good Life."

5. VISION STATEMENT
"Nestlé's aim is to meet the various needs of the consumer
everyday by marketing and selling foods of a consistently
high quality."

6. PORTFOLIO

12. SWOT Analysis of Nestle
STRENGTH :-
•BRAND IMAGE
•Marketing strategies established by the company are innovative and
lure
•customers.
•Financial, marketing and sales strategies are formulated by gauging the
Periodic research carried out to judge market trends.
STRATEGY : Nescafe employs a “think globally ,act locally” strategy
nescafe coffee is marketed as global brand even through advertisement
messages and product formulation very to suit cultural .
•Nestle uses the most suitable language for advertising in different
countries .

13. TAG LINE
•Argentina: “Change The Day Start Within”
•Germany: “Give Yourself A Break”
•United State: “The Smart Choice”
•India: “Good Food Good Life”

15. WEAKNESSES
· The target market of Nestle MilkPak is upper middle and high
class because lower middle and poor class cannot afford to buy
UHT milk due to its premium price.
· It is a main weakness of MilkPak that there are different
companies of milk but the name of nestle MilkPak is always
stand in the last because of low advertising and marketing.

16. OPPORTUNITIES
• To expand the cold dairy products range, Nestlé fruit yogurt is the
latest addition to this group.
•The cold dairy market offers many opportunities for the company
which can capitalize these products by banking on its superior quality
milk.
• The coffee brand also offers many opportunities for the company to
expand by tuning the taste of the masses towards coffee.
• Credit policy can be adopted to increase sales

17. THREATS
• Price fluctuations due to rupee devaluation as raw material are
imported. The uncertainty of economic conditions poses a great threat as
the major funds invested in the country come from outside India.
• The present economic crisis in the world, led to the withdrawal of
foreign management from the company and the investment has come to
a halt.
• Effect of Seasonality’s upon sales.

18. Thank you