Sebzo is a partnership business providing pre-cut vegetables with a 7-day shelf life. It aims to save time for working families by eliminating vegetable preparation. The founders plan to initially launch in Faisalabad using a simple manual system and daily delivery. Their vision is for Sebzo to be in every kitchen. The business analyzes strengths such as first-mover advantage and opportunities like growing demand, while also facing threats from rising costs and new competitors. Financial projections estimate revenues of PKR 32 million in the first year, with net income of PKR 14.8 million.

1. 1
Executive Summary:
Sebzo is a partnership business consisting on four partners. They equally contribute in the
business. Sebzo provide cut vegetables with 7 days shelf life that vegetables are healthy and
hygiene. Sebzo target market is middle class who want to get rid of cutting process of
vegetables. There are many families who do not eat vegetables due to long cutting process.
Firstly we are lunching our business in Faisalabad and our vision is Sebzo in every kitchen.
Operations are very simple and we are using manual system. We shell get raw material from
local farmers on cash basis and deliver our product on daily basis.

2. 2
Business concept:-
We are provide the cut vegetables concept in the market because the life
become busier and every person want to save his time. Our business purpose is to provide cut
vegetables to job holder females who have no enough time to cut vegetables so that they
avoid to cook vegetables and they prefer chicken and readymade things. Our business
objective is to provide perceived value to the customer and gain high volume of sales. Our
product is innovative and we can cover many new markets. Sebzo is a partnership based
organization.
Company name:
Sebzo
Salogan:
“Ab bt ha sirf pakane ke”
Vission:
Sebzo in every kitchen
Mission:
We provide cutting vegetables for time saving to our customer, healthy and safety environment to our
employees and secure return to investors.

3. 3
SWOT analysis of our product:
Strengths:-
 We have first mover advantage
 High growth rate
 Skill workforce
 Efficient supply chain management

4. 4
Weaknesses:-
 Small business unit
 Brand portfolio
 High loan rate are possible
 Low investment in research and development
 Less number of exclusive retail outlet
Opportunity:-
 Growing demand
 Venture capital
 New market coverage
 Global market
 New acquisition
 Advertise and promote the brand
Threats:-
 Rising cost of raw materials
 New competitors
 People more interested in fast food
 High dependence on rains and weather
 Inflation and economic instability in the country

5. 5
Market Analysis:
PESTLE Analysis:
Political Analysis:
Both national and international political environment effect the business. The current Govt in
a nosiness friendly Govt. Its policies always prefer to businessmen. The Govt recently launch
“Khushhal Kasan Scheme” through which Govt in providing subsidiary on fertilizers which
will directly decrease cost of raw material. Govt in also struggling to attract FDI which may
develop a competition in future. Tax rate is increasing, can become of increase in cost.
Economic analysis:
Pakistan economy in again going towards growth with growth rate of 4%. There is
unemployment in Pakistan and we can easily get labor at low cost. The cost of capital is also
low from which we can take benefit by get finance to expand our business. There is no tax on
agriculture products for unorganized sellers. Inflation rate is high at a rate of 7% which may
affect our cost of production. Focus of MNC’s towards developing countries like Pakistan is
also a threat for us. Circulation of money is also increased during recent years.

6. 6
Social analysis:
Pakistani population growth rate is 1.6% and 25% people are considered middle and upper
class. The life style of people in advancing day by day. Now females are entering into
professional and business field. All these conditions are suitable for our business
Technological analysis:
Pakistan is a developing country and import heavy machine. I we use heavy machinery in our
processing unit, then we have to import it. Recently 4G and 3G are launched in Pakistan. The
use of internet is increasing and less expensive. This is a great an opportunity for us to launch
direct marketing through E- Commerce.
Legal analysis:
The legal system in Pakistan is very poor. Law is just for the poor, a rich person can easily
manipulate through bribe and other ways.
Ecological analysis:
Pakistan is an agricultural country and vegetables are easily available at low price. The labor
of Pakistan is also potential and can work 8 hours easily. Four sessions of Pakistan are very
suitable for vegetables. Many crops are available in both summer and winter.

7. 7
Business Strategy:
Exit strategy:-
Although we are starting business for going concern but if we are face hurdles in
running business profitably we are use exist strategy .our exist strategy on the basis of
liquidation however any proceeds from the assets must be used to repay creditors. The
remainder gets divided among the partners.
Comparative advantage:
We gain comparative advantage on the basis of supply chain. Our suppliers are more
efficient and effective because they are provided the raw martial in on time .and our finish
good deliver on delivery time to the customer.
Future plan:
Now we are provide few cut vegetables and our future plan is to expand vegetables
verities in our business and cover more new areas.

8. 8
Management summary:-
CEO: Abdul Rehman
Qualification: MBA (business administration)
Age: 35 year contract: 0301-3200909
Finance Manager: Arzoo Khalid
Qualification: MBA (Financial)
Age: 29 year contract: 0315-0726519
Marketing Manager: Sabra Sadaf
Qualification: MBA (Marketing)
Age: 29 year contract: 0304-1646505
Operational Manager: Naveed Akram
Qualification: MBA (HRM)
Age: 29 year contract: 0341-4511053
Ownership evidence:
Partnership deed served as a ownership evidence in Sebzo company.

9. 9
Organizational Structure:
Personal Plan:
Personals 2016 2017
Permanent Temporary Permeant Temporary
Administrative 2 3
workers 10 15 15 17
CEO
Finance
Manager
Production
manager
Marketing
Manager
Supervisor Supervisor Supervior

10. 10
Marketing plan:-
Our marketing mix is more effective through is our business become more
successful.
Product:-
We are provide healthy and halal cut vegetables. Our product solves the problem of
that female who have no enough time to cut vegetables. Our product is just like good news of
those females. Our product provided in Styrofoam packing and vegetables cover in
transparent sheet. Our product shelf life is 7 days.
Table of Products & packing sizes:
Products Size
Carrot 1kg,1/2 kg,250gm
Peace 1/2kg,250gm
Radish 1/2kg,250gm
Cauliflower 1kg ,250gm
Spanish 2kg,1kg
Cabbage 250gm ,100g
Beetroot 1kg,1/2kg
Place:-Firstly we are going to target Faisalabad market. Our vegetables are available at all
the well-known malls like (Metro, Alfateh, Syed mart, Emart, S.B) etc
Supply Chain Management:
One day before, we will get order from our wholesalers and retailers and deliver on
the next day early in the morning.

11. 11
Pricing:- Our product launch on skimming basis .Our product strategy is more attractive
and efficient .
Table of Prices:
Product Size Pricing
Carrot 1kg 85
1/2 kg 50
250gm 30
Peace 1/2kg 130
250gm 70
Radish 1/2kg 60
250gm 35
Cauliflower 1/2kg 70
250gm 40
Spanish 2kg 90
1kg 65
cabbage 250gm 50
100gm 30
Beetroot 1kg 65
1/2kg 45
Sale price = material+Labor+FOH+selling&marketing+admin& General+Profit
Promotion: - We promote our product through different ways like.
 Advertisement
Print media: in print media we promote our product through (flyers, broachers, bill
boards, flexes)
Electronic media: - We promote through electronic media (TV adds, F.M, social media
Facebook and own website)
Flexes:

12. 12
Billoboard:

13. 13
Brochures:
 . Sale promotion
We provide different sale promotion for customer like ,in Some Months we
distribute existing gift to our customers with vegetables gifts like ( spoon , bowl ,tray
) etc .

14. 14
Marketing Segmentation:-
We segment our market on the basis of psychographic
 Social class:
A Upper middle
B Middle
C1 Lower middle
C2 Skilled working
D Working
E Those at lowest levels of subsistence
Target market:-
We are target the B class .our product attract the middle class people -middle class people include
intermediate managerial, administrative or professional.

15. 15
Operations plan:-
Processing unit:
Our processing unit is in Shadab Colony Jhang Road Faisalabad. Supply to all the stores will
be done from this unit.
Raw material supply:
We purchase uncook vegetables from local formers at cash basis. We
will develop distribution network with formers who will provide vegetables at our processing
unit. Through cash base payment we can easily attract formers because in Mundies they have
to pay different charges before sale and payment is also delayed
Cleaning:
Our purpose to customer provide free of harmful bacteria vegetables through
proper washing procedure. Cleaning contains two times before cutting and after cutting
Cutting:
In cutting section all the employee use gloves and machinery clean & sanitize.
Chemical procedure:
There are many methods used to increase shelf life of vegetables. But, our focus only one
week usage life. So, we use sodium hypochlorite only 0.1% solution. After making this
solution cut vegetables soak only one mint in solution. After one mint vegetables remove
from solution and placed in front of fan for drying.
Cut vegetable chemical solution drying
Packaging:
Next step is packing. After one hour pack these vegetables. For packing we use only Polly bag. Three
type of packing one kilogram, half kg and 250 g

16. 16
Financial Plan:
Our business is on partnership based consists of four members. All
members will contribute equally and also share profit equally. In start
we are getting finance only on equity but in future if we may get loan
from bank on any financial institution. All the members are active
partners and will perform their duties honestly.
Projected Balance Sheet:
Assets Rupees Liabilities& capital Rupees
Start-up Expenses:
Brochures
Visiting Card
Flyers
Legal
Flex
Research
Start-up Assets:
Cash required
Other Current assets
Long term assets
4700
1000
1700
2500
6500
1300
91300
35000
83000
Liabilities:
Rent payable
Sundry creditors
Capital:
Abdul Rehman
Arzoo Khalid
Sabra Sadaf
Naveed Akram
10000
17000
50,000
50,000
50,000
50,000
Total 2,27,000 2,27,000

17. 17
Projected income Statement:
Particulars 2016 2017 2018
Revenues
Net revenue 32,00,000 400,00,000 60,00,000
Operating cost:
Raw material
Packaging
Labour
FOH
Selling & and
marketing
Admin & general
700,000
400,000
100,000
120,000
250,000
150,000
800,000
450,000
100,000
130,000
200,000
100,000
11,00,000
550,000
150,000
180,000
300,000
200,000
Total cost 17,20,000 17,80,000 24,80,000
Projected Net income 14,80,000 22,20,000 35,20,000