3. INTRODUCTION
There are many kinds of juice in our country. But
the concept of “Watermelon Juice” is innovative
which didn’t produce before in our country. We have
decided to produce “Watermelon Juice” according
to market research and we named it “Melon Juice”.
We have made our business plan
within estimated budget.
4. OBJECTIVES
The creation of unique, innovative and
healthy product.
Improving the customer satisfaction through
good quality of product.
Turn in profit from the first year of operations.
Become as the best new juice company in
the Bangladesh.
5. VISION
Maximize the success of our core business.
Grow by expanding into complementary private brand
channels and product lines where we can add superior
value.
6. MISSION
Next three year we target that we capture 5% of
total market share.
We expect the sales will be in next year
approximately Tk 3.5 crore.
The return on investment is 20% expected.
7. KEY TO SUCCESS FACTOR
Employee training to insure the best juices
preparation techniques.
Marketing strategies aimed to build a solid based
of loyal customers.
Customer satisfaction with high quality juices and
services.
Management that treats every employee equally.
The creation of unique, innovative, upscale
atmosphere that will differentiate.
9. Head Office
SRK Company Ltd.
26/A Nasirabad, Ctg.
E-mail: srk_co@gmail.com
www.srkcompany.com.bd
Factory
SRK Company Ltd.
Crossing, Anoara, CtgCompany Ltd.
10. OUR NATURE & SIZE OF BUSINESS
SRK is a partnership and small size business
Manufacturing
Wholesaler
Initially we will cover whole Chittagong but our
prospect will be whole of the country.
11. SOURCES OF FUND
Our total budget is Tk. 1,00,00,000
Own cash (about 75% of our budget).
Bank loan (about 25% of our budget)
21. RAW MATERIAL SUPPLIERS
Mr. Shahnawaj
Mr. Mishu Das
Both of they supply us
watermelon.
Mr. Jamshed Alam
Mr. Jaber
They supply us the other raw material we need.
25. Effective management
Skilled Worker
No similar product
Fresh raw materials
Offer good quality
product
Limited budget
Rising manufacturing
cost
Lower technical
support
Strengths Weakness
26. To be the leading
company in the country
Govt. subsidies on
cultivation
Increase Juice market
very fast
Competitive market
Rising labor cost
New product
advancement by
different company
Opportunities Threats
29. PROMOTIONAL STRATEGIES
Cable media/ TV advertising
FM radio
Billboard
Internet advertising
Newspaper
School/college/
University campaign
32. The companies management philosophy will be
based on
Relationship & mutual respect
Our management style reflects the
participation of owner
A very strong organizational culture
It believe on teamwork
33. ORGANIZATIONAL STRUCTURE
Chairman
Head of
Production &
Operational
Executive of
Production
Management
Executive of
Planning
Management
Head of
Marketing
Officer of Sales
& Distribution
Officer of
Market Analysis
and Planning
Head of
Finance
Executive of
Accounts
Officer
Cashier
39. Income Statement
Revenue Expenditure
Total sales 81,000 units Purchase (R.M) 9,00,000
Average price Tk. 34.70 Freight in 1,00,000
Total Revenue Tk. 28,10,700 Salaries & Wages 5,50,000
Employee Training 50,000
Miscellaneous Expense 50,000
Advertising Cost 5,00,000
Electricity & Telephone
Bill
50,000
Net income Tk 42,784 Office rent 30,000
Packaging 4,00,000
Bank Installment 77,083
Depreciation 60,833
Total Tk 27,67,916
40. BALANCE SHEET
Year 1 Year 2 Year 3
Asset
Current Assets
Cash & equivalents 1,00,000 1,00,000 1,00,000
Account receivable 10,30,000 11,00,000 10,40,000
Ending Inventory 4,00,000 4,17,000 4,27,000
Cash in Bank 15,00,000 18,00,000 18,21,300
Notes receivable 7,00,000 7,20,000 7,70,000
Others current assets 6,00,000 7,00,000 6,50,000
Investment 5,00,000 7,50,000 8,00,000
Fixed Assets
Land & Building 27,00,000 24,30,000 21,87,000
Machinary 17,10,000 15,39,000 13,85,100
Motor Vehicle 18,00,000 16,20,000 21,78,000
Furniture & Fixture 3,60,000 3,24,000 2,91,600
Total Assets 1,14,00,000 1,15,00,000 1,16,50,000
Liabilities
Current Liabilities
Accounts payable 7,00,000 8,40,000 10,40,000
Notes Payable 3,00,000 3,50,000 4,00,000
Long term Liabilities
Bank Loan 20,00,000 15,00,000 10,00,000
Owners Equity
Capital 82,00,000 85,50,000 89,00,000
Retained Earnings 2,00,000 2,60,000 3,10,000
Total Liabilities 1,14,00,000 1,15,00,000 1,16,50,000
41. EXECUTIVE SUMMARY
We have tried to make our business plan in a
appropriate way within our budget. We think that we
are succeed. Here we included all things about a
proper business plan. By analyzing we think that,
for appropriate business plan, effective
management and promotional tools are very
important which we shown in strong way. After all,
our business plan will be an awesome business
plan in the competitive market.