We Care aims to connect customers in GoHana, Sonipat to reliable local professionals through their mobile apps and website for household services like cleaning, repairs, and caregiving. This provides an affordable single platform for services needed regularly. Their target audiences are working individuals, new families, single housewives, and seniors. Initially they will use messaging apps and later develop their own mobile app. No direct competitors exist in GoHana, though some operate in nearby New Delhi. Marketing will use pamphlets, contacts, and incentive offers. Funding comes from savings, loans, and borrowings to cover premises, technology, staffing and other startup costs.

1. We Care.com

2. PROBLEM
• Difficulty in finding the professionals for fixing basic
home repair problems at significant prices.
• Non-availability of single platform for all household and
allied services, required at frequent intervals.

3. Solution
We Care aims at making this imagination a reality by
connecting to the skillful, experienced and reliable local
service professional in your locality at fixed nominal
prices through mobile apps, thus making you live smarter
and to live better.

4. Services
Technical & Non
Technical Services
Maid Services Personal Care
Services
Electrician
Home- security
RO-Services
For Cooking
Baby Sitters
Yoga Classes
For Special
Occasion
Home Cleaning
Senior Citizen
Care

5. Opportunity And Target
Market
• There is no single platform for this sort of professional
service in the targeted area.
• Target market- GOHANA(SONIPAT)
• Target Audience
Working class people
Newly transferred and shifted families
Single housewives
Senior citizens

6. Technology
• Initially company would operate through company
website &
• Telephone and mobile based apps as:
 WhatsApp
 Hike
 We Chat and others
• And then we would plane for
organization’s own mobile
application.

7. Competitors
• No direct competitor in the target area
• But various companies like
Mr. Repair
Mr. Right
Qyk
Zepper
• Are providing services in nearby area of NCR which may
pose future threat to the business.

8. Marketing Strategy
• Personal contact with in area would be used as a medium
of promotion of the business.
• Also as targeted area has restricted limit, promotion can
be made through distributing pamphlets or hoardings.
• Incentive offers would be provided for various
complementary services.

10.  Strength
We are the only exclusively providing the services that
we are providing, so competition is reasonable.
 Weaknesses
Target market conservative attitude towards internet
services.
 Opportunity
If successful we can expand our services to other major
cities.
 Threats
Established relationship of area people with local
professionals.

11. Management Team
• Telephone operators( 2 nos.)
• Internet operators(1 nos.)
• Business executive people comprising two members with
a maximum limit of 2 who would establish relationship
with local professionals of the area.
• Myself who would coordinate the activities of all the
members

12. Financial Projection
• Funding:
Savings and family help: Rs. 20,000
Bank loan under startup scheme: Rs.50,000
Commercial borrowings: Rs. 10,000
• Utilization of fund
Premises rent: Rs. 10,000
Telephone and internet services and development of
domain for organization : Rs. 50,000
Other operating charges: Rs. 5,000
Other for contingency reserve: Rs. 15,000

13. Summary
 We.care.com provides household and allied services at the
single platform which aims at ‘Easing Your Life’.
 Special benefits is also given to the customers who would use
combo services or more than one services at a on time.
 Women are no longer required to depend upon male members
for fixing daily problems.
 Just use Wecare.com and get rid from your problem.

14. MEGHA BANSAL
ROLL NO.13020654