This document provides a business plan summary for an online bridal shop called "Bridal Shop". It discusses launching the business through the company "E-Bridal Shop Private Limited". The summary includes an executive summary, introduction, market analysis considering needs, customers and competitors, target market segmentation, and marketing plan strategies. The plan aims to capture the unexplored online bridal market in Bangladesh by offering various bridal products and arranging wedding ceremonies.

1. Report on
www.misbd.tk
“All Bridal Product at Your Hand”
Management Information System
MGT-321
SUBMITTED BY: SUBMITTED TO:
Tazizur Rahman
Assistant Professor
Dept. of Management Studies
University of Barisal
Group Minion
Dept. of Management Studies
University of Barisal
Date of Submission: 11-05-2017

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Group Name: Minions
Minions
Group Profile
Sl.
No
Name Id. No Term paper Presentation Total
1 Mariam Islam 13MGT020
2 Rahima Afroz Eity 13MGTO25
3 Sabira Akter 13MGT028
4 Md. Abidur
Rahman
13MGT029
5 Israt Jahan 13MGT057
6 Md. Reaz Biswas 13MGT075

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Table of Content
CONTENTS PAGE NO.
Executive Summary………………………………………………………... 4
Introduction………………………………………………………………… 5
Brief Description of Business……………………………………………… 6
Marketing Plan…………………………………………………………….. 13
Operational Plan…………………………………………………………… 24
Budget……………………………………………………………………… 26
Security Issue………………………………………………………………. 29
Conclusion………………………………………………………………….. 30

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This report is an assigned job as a partial fulfillment of course requirement by honorable Course
teacher Tazizur Rahman, Assistant Professor, Dept. of Management studies, Faculty of Business
Administration. It is the optimum aggregated outcome of 6 pupils’ about a report on “Online
Business Marketing Plan and Promotion Plan of a New Business.”
Bangladesh is a land of festival. Here different types of occasion are celebrate by people. Among
them wedding ceremony is one of the most joyful and enjoyable. In this country there are different
types of bridal products are being marketed by different companies. But online bridal shops is
unexplored area of online business or e-business in Bangladesh. So we have decided to serve bridal
products and want to capture the unexplored market of e-business.
This report includes Introduction, Market Segmentation Market needs, Competitors, Channels of
distribution, SWOT analysis, 5 Forces model, Objectives & Issues, Marketing Strategy, Target
Customers, Distribution Channel over view, Company Strategy, Marketing Mix, Marketing
organization, Action program, Budget, Review & Control, Conclusion
Executive Summary

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This report explains the business plan for launching an e-business named “Bridal Shop”. This
service has been launched by the “E-Bridal Shop Private Limited”. It will be introduced in the
market with the help of various promotional displays, advertisement and distribution of leaflet to
the general public and financial institution. This report examines that this service is initially
launching in Whole Bangladesh domestic market. The study included primary research. The
primary study focused on a survey of the competitors and the likings and disliking of people.
Through this strategy company can penetrate more into the market and can attract the bulk of
customers. For this purpose we have conducted SWOT analysis of the company to see the
company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes,
benefits and objectives of our product. As well as we have conducted Porter’s 5 forces model to
analyze existing business, bargaining power of suppliers, bargaining power of customers, threat of
new entrance, treat of substitute.
Then we have made marketing strategies for our Business. We have divided market into different
segments and decided to target the male, female, youngster mature and old age person. We have
also paid special attention to not only bride and bridegroom but also guest of wedding ceremony.
We have decided to place the bridal product in the markets which is online based. People can
choose their desired product by one click in the internet. We select this business because of internet
which make our business effective and efficient also reduce purchasing time of customer. We will
promote our product through electronic media, print media, cable, and outdoor sources. We shall
also conduct a market survey in future to know the opinion of public about our service and
developed our service accordingly to our customers changing needs and demands.
We serve various products such as Panjabi, Sherwani, Banarasi shari, Ornaments/Jewelers,
cosmetics, shoes etc. These products will be collected from domestic brands as well as
international famous brands based on customers preference because we target low middle class to
higher class.
Introduction

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Name of the Business:
Our business is not like other business. Our business will be conducted via internet. It is basically
E-Commerce business. So our business name is “Bridal Shop” it is concern site of “E-Bridal
Shop Private limited”. The main course of our business is to sell bridal products and gifts for
wedding ceremony. Due to online based business people can easily visit our website and place
their order.
Nature of Business:
“Bridal shop” business is e-commerce business. It will run through website through internet. It is
a concern business of “E-Bridal Shop Private Limited”. Our company is formed by company
method. It is online selling business. We collect products from various fashion house and sell their
product at reasonable price.
Website Name:
We have a website by which customer can place their order. Our website address is www.misbd.tk.
Its url is https://glycosidic-pedal.000webhostapp.com.
Website Description:
We decorate our website based on our business theme. Wherein customer have attraction to visit
our site. We divided page based on our product in order that customer can easily locate their desired
products. Customers can sign in via Facebook or Google account. In website products are
displayed with description, brand name and price. Customers will contract us send messages via
this website.
Objectives:
Our business is the e-commerce. “Bridal Shop” objectives are sell bridal products to the customer
within short time. Our main objectives are:
To capture 15% market share within one year.
To secure 35% market share with 60 million sells revenue and 20 million profit within
second year.
To assure 60% market share within five years.
To increase company brand image via promotional activity.
To serve customer their product within 24 hours in future.
To continue business growth.
To deliver world class products.
To rise seasonal sells volumes.
Brief Description of Business

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Vision:
A vision is a global concept, its paint a picture of the social enterprise’s direction and future. An
effective vision statement succinctly an uplifting philosophy that energizes social enterprise
stakeholders to embrace in order to accomplish its goals.
Our company Vision is---------------
We want to gain a good response from buyers, through exotic experience with global and
domestic brand with reasonable price, rapid delivery and great customer service.
Enter market with a long time business advantages.
Accomplish a steady cash flow and long term business partners
Mission:
Bridal shop is an e-business portal that provides attire and accessories for bride and bridegroom
and bridal attendants. We believe in providing superior customer service and creating a shopping
experience that is relaxed and pleasurable. We also believe in providing a working environment
for our employees that is professional and fun, and that empowers our employees to be trustworthy
and valuable resources to our customers.
Employment:
In our business we will have some employees who will conduct our business, selling and
maintaining our website. Our employees are both skilled, semi-skilled and unskilled. They are also
permanent and temporary. They will be got payment at their employment status.
Skilled Semi-skilled Unskilled
Permanent 8 12 30
Temporary 1 8 10
Total 9 20 40
Entrepreneurs:
Six members to run this business. Our business entrepreneurs which so called promoters are 6
members. They are well educated, experienced and efficient. In the base of our entrepreneurship
bylaws their ownership percentages are equal.

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Sl Name & Address Educational
Qualification
Experience in
Other Business
Business
Experience
Ownership (%)
1 Mariam Islam BBA N/A N/A 16.66%
2 Rahima Afroj BBA N/A N/A 16.66%
3 Sabira Akter BBA N/A N/A 16.66%
4 Md. Abidur Rahman BBA N/A N/A 16.66%
5 Israt Jahan BBA N/A N/A 16.66%
6 Md. Reaz Biswas BBA N/A N/A 16.66%
Management Board:
Our company’s managerial board consists of 3 members from entrepreneurs. They all are efficient,
good communicator, motivated to work, enthusiastic, eager in innovation and impassioned.
Type of Ownership:
“Bridal Shop” business is formed by partnership method. The business consists of six members
and they have equal liability and responsibility. They also claim profit at equal ratio.
Managing
Director(Marketing &
Promotional Manager,
Operations manager)
Managing Director(project
manager, R&D Head, HR
manager,Administrative
manager)
Managing Director(
Finance and
Accounting)
Md. Abidur RahmanSabira Akter Md. Reaz Bisaws

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Total Investment:
Our initial investment will be occurred at fixed assets which are building, storage, office equipment
by which we will start our business. We will also invest in current assets.
Fixed Asset
(with start-up cost)
Current Asset Total
5000000 3000000 7000000
Loan & Equity:
We will collect loan from bank under SME business loan. Because our business is about SME
business plan. Maintaining SME rules, we will collect loan and equity from bank @10% and
equity will be paid by all partners at equal level.
Loan Equity Total
2000000 4500000 6500000
Current Market Situation Analysis
The current market situation analysis based on some component. The components are given
below;
 Market Needs
 Customers
 Competitors
Market Needs
The market needs for wedding planning services are strongly shaped by the customer’s desire to
have a perfectly planned and executed wedding ceremony. Although both major customer
segments, brides and grooms and family members, plan and budget for the wedding ceremony as
far as a year or more in advance, them often realize that they cannot make all the necessary
preparation by themselves in a cost effective manner. So, customers want to get facility from a
bridal store and want to get the proper facility by minimum cost with effective manner. In several
times we can see that many brides or grooms family cannot take an effective preparation for a
wedding ceremony they hire the necessary products from the bridal store and said the servicemen

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of the bridal store to decorate the wedding ceremony in an effective manner. Strongly affected by
the established social values, such customers seek professional advice to ensure that all the
important aspects of the wedding ceremony meet or exceed perceived expectations.
Customers
We will offer our services mostly to the brides and grooms, as well as the family members. Our
company will position itself as an experienced provider of wedding planning services. Unlike most
of its competitors our company will be offering a full range of services and thus provide the
convenience of one stop shopping for its clients. Thus will significantly reduce the customer’s time
and efforts preparing for such an important event as a wedding. The customer service is primarily
responsible for providing professional and unsurpassed customer services to each of our bridal
customers. The customer service is the first point of contact for our customers, and in this role, our
company will provide relevant information about bridal products and services, respond to all
customer inquiries and provide a friendly and encouraging checkout experience. Our most
successful customer’s services are self-motivated individuals with upbeat, outgoing personalities,
and excellent communications skill.
Customers Services:
Welcome Desk:
 Greet each customer that enters the store with courtesy and professionalism
 Register brides, bridesmaids, and special occasion customers
 Assign customer to servicemen using the customer service chart
Point of sale
 Provide an efficient and friendly checkout experience for customers
 Wrap and package purchased merchandise and present it to customers
 Maintain responsibility for cash register and balancing
Dress Support
 Sell dresses by fully dressing and accessorizing bridesmaids, flower girls, mothers of the
bride /groom, prom customers and other special occasion shoppers for their events as
needed
 Maximize sales and customer satisfaction by providing superior services, each time the
customer visits, regardless of the purpose of her visit as needed.
Competitors

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Competitive analysis conducted by the company owners has shown that there are 20
companies currently offering some sort of wedding planning services our country. However
the majority of the incumbent competitors offer only a limited line of services like catering,
flower arrangements or gifts. But our business consists of several types of elements that’s are
necessary to perform a wedding ceremony fully. The following is the list of the major
competitors with a brief description of their services;
 Rent –An Action offers ceremony preparation, rehearsing and execution services
 Cross & Reeves provide flower and catering arrangement and wedding consulting services
 Lafayette wedding offers its clients entertaining, catering, floral design and hair styling
services.
The market research has also shown that customers anticipate the complete wedding consulting
services to be expensive and they budget accordingly. In fact lower prices are very often
associated with poor service quality. But we always try to provide the good quality products at
the minimum cost for cope up with the competitors. Therefore the customers accept our
services for our providing facilities.
Target Market
The focus of Bride’s Entourage is "everything but the wedding Sharee." There are nearly 8 bridal
online shops in the Bangladesh that focus primarily on selling wedding Sharee. However, for every
bride, there are, on average, at least five other females who need to be outfitted, and the bride
herself will also require additional accessories.
Because most bridal online shops focus on selling wedding Sharee, there is minimal effort
dedicated to the other necessary items. Bride’s Entourage gives the "other items" their own
significance. Without the bridal Sharee as a distraction, the "other items" will no longer be an
afterthought. Mothers and bridal attendants can have their own unique shopping experience
through online, and brides can have gathered a new experience a in which to shop accessories.
There are three major market segments that will be served by Bride’s Entourage: mother-of-the-
bride/mother-of-the-groom; attendants, which includes bridesmaids and flower girls; and brides.
It is important to keep in mind that most customers who are want to shop for bridal attire from
online are in it for the experience just as much as they are in it to walk away with a purchase. That
means that catering to their desire for "fun" and "pampering" will be just as critical as providing
them with desirable merchandise.
For almost every bride in Bangladesh, there will be at least two mothers who will need to be
outfitted for the big day. For many mothers, especially the mother-of-the-bride, the wedding of her
child is second only in significance to her own wedding. As a result, the style of the Sharee tends

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to take precedence over price. These customers will want a unique shopping experience that will
acknowledge their significance in the upcoming wedding.
The most common number of bridesmaids, including the maid-of-honor, is four. Because
bridesmaids are typically expected to pay for their own attire, they tend to be fairly cost-
conscious. If they believe that they will be able to use the dress more than once, then price
becomes less of an issue. The bride usually has the final say in which dress will be chosen, which
creates an interesting dynamic. On the one hand, the bride's tastes need to be accommodated, and
on the other hand, the bridesmaids need to feel comfortable with the amount they are spending.
Bridesmaid parties often shop as a group so that they can decide on a dress together. For groups
of three or more, appointments will be recommended to ensure that proper attention and dressing
room space is provided.
About 62% of all weddings have a flower girl. As with the bridesmaids' attire, the bride usually
makes the decision about the style of the dress, but the parent of the flower girl usually pays for
it.
In addition to helping outfit the bridal party, Bride’s Entourage will aim to accommodate brides
who are still in need of the other critical pieces to go with her Sharee, such as shoes, a veil and/or
headpiece, and jewelry. While some brides purchase the "other items" at the time that they
purchase their Sharee, most brides choose to shop around for the accessories.

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Geographic Segmentation
The following are some examples of geographic variables often used in segmentation.
 Region: by continent, country, state.
 Size of metropolitan area: segmented according to size of population
 Population density: often classified as urban, suburban, or rural
 Climate: according to weather patterns common to certain geographic regions
Demographic Segmentation
 Some demographic segmentation variables include: Bride
 Bridegroom
 Relatives of bride
 Relatives of bride grooms
 Guests
And they are also segmented by their
 Age
Marketing plan

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 Gender
 Family size
 Family lifecycle
 Generation.
 Income
 Occupation
 Education
 Ethnicity
 Religion
 Social class
We know the following regarding the profile of typical resident of segmented area.
 55% bride and bridegroom
 15% families
 5% friends
 10% children
 15% relatives
Psychographic Segmentation
Psychographic segmentation groups customers according to their lifestyle. Activities, interests,
and opinions (AIO) surveys are one tool for measuring lifestyle. Some psychographic variables
include:
55%
15%
5%
10%
15%
sales
bride and bridegroom families friends children relatives

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 Activities
 Interests
 Opinions
 Attitudes
 Values
Behavioristic Segmentation
Behavioral segmentation is based on actual customer behavior toward products. Some behavioristic
variables include:
 Benefits sought
 Usage rate
 Brand loyalty
 User status: potential, first-time, regular, etc.
 Readiness to buy
 Occasions: holidays and events that stimulate purchases
SWOT analysis
SWOT Analysis breaks down into two components, of two parts each (four parts total): Internal
Factors:
• Strengths; the strengths of your business, IN your business
• Weaknesses; the weaknesses of your business, IN your business

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External Factors:
• Opportunities; opportunities for your business, OUTSIDE of your business
• Threats; threats for your business, OUTSIDE of your business
Strength:
Define the Strengths of your Business Take 15-30 minutes to write down the strengths of your
business. Be honest and realistic. This is to be used to help you make decisions about the health
of your organization. Here some strengths of our shops:
1. Award winning florist
2. Awesome employees
3. 4.9 out of 5 in customer service feedback
4. Use floral elements different from competitors.
Weakness
Define the Weaknesses of your Business Take 15-30 minutes today to write about the weaknesses
of your business. This can be challenging because it forces you to face some of the thoughts you
may be avoiding. Remember that by recognizing your weakness, you can build strength. Here
are some weakness of our shop:
1: High overhead expenses
2: Slow response to email inquiry
3: Outdated branding
4: no blog
5: Less interested in online shopping of customers
6: They are remain fear about the products’ quality
Opportunities
Define the Opportunities to our Business we Take15-30 minutes today to work on writing the
opportunities for our business. These are the places we will go and things we can do with our
business. Keep in mind that these are the external factors that affect our business. We have little
control over these opportunities. Here are some opportunities of our business:
1: New wedding tradeshow in July 2017

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2: Wedding trends moving to natural design
3: New local wedding magazine launched August 2017
4: Office rents are dropping in local market
Threats
Define the Threats to our Business we Take15-30 minutes today to work on writing Threats for
our business. These are the places we will go and things we can do with our business. Keep in
mind that these are the external factors that affect our business. We have little control over these
Threats:
1: Employee turnover is always risk
2: Advertising rates are rising
3: Increased competition
SWOT It All About? One final step is necessary in putting the SWOT information together. An
analysis is only valuable if we put a plan into place. In this last step we will create a list of
strategies for our business.
Marketing Strategy
Bridal shop’s marketing strategy is based on a positioning of service differentiation. Our primary
target customers are middle to upper income professional who need bridal product to adorn their
bridal ceremony. A burning question is why do people purchase from my bridal shop? People
purchase because all bridal products are collected under a platform which is Bridal shop. People
collect various product by one click. They will find international brands like ZARA, Lehman,
Lakme etc. People of present time they are economic they want maximum service with minimum
cost. Our secondary customer target are relative of bride and bridegroom.
Promotional Strategy:
Using product differentiation, we are positioning the Bridal shop as a most efficient, dynamic
versatile and less time consuming for shopping. Our marketing strategy will focus to create

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eagerness on online shopping and capture the same or other online competitive product market.
After collecting products our main work is serve it to final customer. If we do not attract customer
our products will be remain unsold. So to attract customer we will take some promotional method.
Such as, we use some different media like national newspaper. Using service differentiation, we
are positioning the bridal shop as a most efficient, versatile e-business for wedding products.
Price Strategy:
Whereas we buy bridal product from various fashion house and we create an agreement with
domestic fashion house to sell their product with commission.so that we can sell product with
discount that means low price and we can save searching cost of customer by serving package.
Some factors which drives product price which is
1. Collecting cost
2. Maintenance cost
3. Delivery man cost
4. Transportation cost.
Market Expansion Strategy:
At first we target Dhaka city. If we catch lion portion of total market share we need to start our
business from Dhaka. Then we set up our distribution channel by which we serve to customer we
can enter all city of the country. Dhaka is an over populated city so our potential market is here.
We will maximize profit from here. After two or three months we will penetrate to all city with a
strong distribution facilities
Distribution Strategy:
In generally there are different types of marketing distribution system. Consumers are able to place
order the products from different place. All these distribution strategies are consisting of suppliers,
bridal shop, place order, courier service and finally to the consumer. There are mainly four types
of marketing distribution channel
1. Conventional Marketing channel
2. Vertical marketing channel
3. Horizontal Marketing channel
4. Hybrid Marketing.
Channel l we select the conventional marketing channel to distribute our product. Our product will
be distributed by the specified courier service which will be selected by the company. The selected
courier service company will supply the products to the bridal shop agent and the consumer will
collect the product from the bridal shop agents. This is for outside the Dhaka.

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There are three types of distribution strategies:
 Selective distribution
 Intensive distribution
 Exclusive Distribution
We choose the Selective distribution for our product. We will supply our product over the country
on the basis of our product demand so that the consumer can get the product easily. This channel
is temporary.
Suppliers (Fashion house)
Company
Company regional
agent
Desired Customer
Courier Service Company
Customer
satisfaction
Purchase or contract
Placing order by customer
via website

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Company Strategy
In two or three months our company, will market in the Dhaka city only. Then looking our sales
history we will expand our business opportunities in other cities of Bangladesh. Bridal shop has
its own distribution channel. At first we distribute only within the Dhaka city.
Marketing Mix
“Marketing mix” is the combination of all the different things we need to consider and use to
communicate with and sell to customers. It’s best summed up by four P’s;
 Product
 Placing
 Pricing
 Promotion
Product
A product is an item that is built or produced to satisfy the needs of a certain group of people. As
our services based on “Bridal products” so it’s such kind of tangible products or services. We
deliver the services based on the demand of bridegroom and bride. In the terms of product stage
we must focus on the quality of the products that means we must try to provide the quality products
at minimum cost. For raising our business we must change the features of our product and servicing
system. So we must ensure to have the right type of product service that is in demand for market.
We may buy these products based on contact or by paying the money in cash to the company. For
the betterment of our businesses, we must always try to ensure a proper service facilities to the
consumers. But all in all the servicemen of our products must ask themselves the question “what
can they do to offer a better service to this group of people than our competitors. Here product &

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service development is a major factor and we are trying our best to develop the quality of the
services. For raising our business we are arising some questions those are given below:
 What does the client want from the services or product?
 What features must the service have to meet the client needs?
 What are the name of the product?
 What are the quality of our service?
Place
Placement or distribution is a very important part of the marketing mix definition. We have to
position and distribute the services in a place that is accessible to potential customers. Actually our
main office is located in Dhaka. As our business is based on online so we deliver our services
whole of our country. The customer of our services provided their demand or order on online and
then our servicemen provide their services by receiving the demand of the products. The place of
the distribution and availability of the services also influence the buying behavior or demand
because if the product service is in reach of the consumer they will prefer it and if it is hard to find
the services in the market they will never order that services. So we provide our products to all the
servicemen and they will provide it all over the country. So we always try to deliver our services
at the right time at the right place. Placement is the most important factor for raising the business.
Because the success of a business is mostly depend on the placement. The customer of a product
or services always try to get the services as early as possible. So, if we fail to deliver the services
the right time and right place then the customer do not have any intention receive our services. So
we need to choose such kind of place where customer can easily get the facility to take their
services.
Pricing:
The price of the product can also influence the buying behavior of the consumers because in
Bangladesh there are different level of classes based on the income difference so price is the one
of the important factor, some of the consumer can afford the price and others can’t, so we must set
the price of the product that is afforded by all the social classes of the region So we use penetration
pricing strategy.
Products Minimum Price Maximum Price
Panjabi 2000tk (Local brand) 20000tk (Exclusive brand)
Sherwani 2000tk (Local brand) 45000tk (Exclusive brand)
Head cloth 500tk (Local brand) 2000tk (Exclusive brand)

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Banarasi Shari 4000tk (Local brand) 50000tk (Exclusive brand)
Shoes 1000tk (Local brand) 10000tk (Exclusive brand)
Ornaments 3000tk (Local brand) 100000tk (Exclusive brand)
Cosmetics set 2000tk (Local brand) 15000tk (Exclusive brand)
Packages 14000tk (local brand) 1500000tk (Exclusive brand)
Promotion
Promotional strategies include all means through which a company communicates the benefits and
values of its products or services and persuades targeted customers to buy them. The best way to
understand promotion is through the concept of the marketing communication process. For the
promotion of our services we use several types of tools those are given below:
Use the three big local listing services
Registering our business with Google place that allows it to be found more easily on Google
searches and it shows up on Google Maps. All we have to do is fill out the form and register, then
get our business verified through their confirmation process, which can be done either with a phone
call or snail mail. Yahoo! also has a big database of businesses called Yahoo Local. It's free, and
is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that’s
easy to sign up for.
Embrace social media
Social media isn't just a tool to gain exposure—it has now become a necessary time investment
for every business to make. We can tie in ads and offers on your Facebook page and have a direct
channel with our customers on Twitter. Networking on LinkedIn—both at the personal and
company level—can be another way to help our startup.
Start a blog
A blog not only helps our company get its name out through followers, but is a way to connect
with your consumers more directly. But remember that one of the major keys of blogging is to
keep our stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
Put up multimedia on YouTube and Flickr

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YouTube provides a free way to distribute creative promotional videos, but in order to succeed
you must put up content that people want to view and are relevant to our business—a simple ad
will not work. A Flickr profile can also help by giving you one place to compile all the photos for
our business, and allows us to link back to our website.
Join a relevant online community and contribute
Every niche has communities online that we can get involved in. But just signing up for a forum
and posting every once in a while about our business isn't beneficial for anyone, and will likely
just annoy people. Actively contribute and build a rapport with the community, while keeping your
business out of it. Passively promote our business by putting a link in our signature or mentioning
it only when the context is appropriate.

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We purchase product from various international and local brand or we will go through an
agreement to sell their products with commission. Commission rate will be discussed while
contracting. We will serve to our customers various famous brand like in local brand Arong, Rong,
Kay kraft, Anjons, Orion and international brand like Zara, Reymond, Lehman, Lakme, Bata,
Apex, Bay etc. In our website we will displayed these products with details. Customer will navigate
page and place order. We will take order enter customers details send their order as much as
possible.
Production and Distribution
We’re creating a product, how will our production process work? Describe each major stage,
including any processes that are outsourced and the technologies we use, remembering that we are
writing for someone who may not understand the acronyms and terms of art common in our
industry. Detail what we will produce, how much of it we will produce and how long it takes to
produce each unit. Also elaborate on what methods of quality control we will implement, both
during and after production. In the case of a grocery store, we may not be producing anything
(unless you cook things in store), but we will certainly be distributing them. The same is true for
a cleaning service – how will we match up homeowners who want their houses cleaned and
landlords and tenants who want their apartments cleaned with our pool of workers? How will we
match workers by level of skill and experience and distance from the client with the jobs we send
them on?
 If it's a product you're selling – dresses, for example – in what stores will we sell them?
Consider any arrangements that are already in place, and how we will get our product to
the stores. You should also consider how and why these arrangements will work. In which
types of stores will our fair-trade, organic cotton dresses will do well? Where have we
already sold them and how have those plans worked out?
 As we discuss each component of our operating plan, make sure to analyze what
competitive advantage or disadvantage our firm has in that area if we haven’t already
discussed it elsewhere in our business plan
Suppliers
 Major suppliers
 Back-up suppliers and contingency plans
 Credit and payment policies
Sound like a lot? It can be--but not all of the above needs to be in our business plan.
Operational Plan

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We should think through and create a detailed plan for each category, but we won't need to share
the results with the people who read our business plan
Working through each issue and developing concrete operations plans helps us in two major ways:
1. If we don't plan to seek financing or outside capital, we can still take advantage of creating
a comprehensive plan that addresses all of our operational needs.
2. If we do seek financing or outside capital, we may not include all the detail in your business
plan--but we will have answers to any operations questions at your fingertips.
Think of Operations as the "implementation" section of our business plan. What do we need to
do? How will we get it done? Then create an overview of that plan to make sure our milestones
and timeline make sense.
Action program
The new brand of will be introduced in January. We make an action program for the next six
months. And we believe that, if our six month action programs will run well, ten we will achieve
our goals easily. And we will continue our business according our cycle.
January:
As we know there is no alternative without advertising to reach the product to the customers mind.
Therefore at the eve of month we will advertise to the newspapers about our new product. We will
advertise to the newspapers. We will advertise for new customer. Then we will collect their
products of different seller. At the last of Month we will start production new e-business.
February:
At the beginning of the month will arrange a meeting for the suppliers, agent and some specific
customers. We like provide them T- Shirt with our product and brand name. At meeting we will
arrange questions and answer sessions to learn to about the market affects and proper suggestions.
We will know about our product quality, product development as well list of the suppliers.
March:
Getting experience from the meet will apply some initiatives and at this month we will advertise
of our new product in the Television, Radio, Bill Board, Banners, and in the Poster. Then we will
launch our product in to the market. In the primary stage we will sale local brand.

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April:
After doing our successful operations of three month, at the fourth month we give extra benefits
to the dealers and sellers to improve our sales. We will give small toys for the kinds.
May:
Observing the situations, at this stage we will display foreign brand for the consumers. In this
month we will start to provide package for family. And this month our product will be available
in almost every corner of the country.
June:
Observing and analyzing we take necessary actions to develop product sales and increase our
profit. We can easily understand the marketing position of our product. If we learn that our
condition is suitable then we will make divisional dealers to distribute to the whole country. Side
by side we take control over it in necessary. In this way we will continue our production and give
a particular image to the mind of every customer.
Budget
Now a day’s people are very much fond of doing most of their shopping from online stores because
if it’s more choice option, availability of product, time saving and home delivery service facilities.
From this point of view our business has a huge potentiality of gaining success. Our market
research says that people are eager to have such facilities in case of shopping for their most
important event of life like wedding as well. Moreover it’s also true that there are also so many
online shops as well for which we will face a large competition. But our unique features and
marketing strategy and marketing penetration as well as promotion activities will give us a
continuous growth opportunity through customer satisfaction.
Sales forecast:
From our market research we found that the amount of sale from year 2017 to 2020 will be about
8million, 10 million, 12 million and 12.5 million respectively. The graph is representing the data.

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Expense forecast:
According to our planning we need fixed asset about 12 million taka. Whereas every year from
2017 to 2017 the amount of our variable cost can represented as bellow:
-
Profit margin:
In starting stage in the first year there will be no profit. But from the next year the paln will show
its potential. The estimated profit margin from year 2017 to 2020 is given bellow. Here we can see
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
2017 2018 2019 2020
Series 1 Series 2 Series 3
0
5000000
10000000
15000000
20000000
25000000
2017 2018 2019 2020
variable cost
fixed cost

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in year 2017 the graph is negative as during the starting stage of the year our total cost will exced
our total revenue.
-500000
0
500000
1000000
1500000
2000000
2500000
3000000
2017 2018 2019 2020
Series 1
Series 1

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Security Issue
Online shopping security is a concern for everyone who makes purchases on the Internet, but it is
also an important issue for business leaders — and not just those in the retail sector. Firms also go
shopping online, and their employees frequently make business purchases on the company credit
card. Enterprise partners involved in online retail can connect a firm with what happens when
customers wheel their virtual shopping cart to the checkout lane or decide not to, uneasy about
entering their credit card numbers online.
The most significant online shopping security issues for businesses closely mirror those of
consumers. Many revolve around personal information, primarily financial data and details
about payment cards, whether credit or debit. While businesses can follow some basic guidance
given to individual online shoppers, such as keeping browsers updated, there are more these
organizations must take into account. Consumer behavior trends due to online shopping security
concerns have the ability to make or break a firm’s e-commerce efforts.
So what will we do for our customer …….
1. keep safe their personal information.
2. Make sure updated website.
3. Determine fixed payment system.
4. Do not share personal secracy with others.
5. Keep secure our site while payment made in online.

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The idea of Bridal Shop is new in e-business in Bangladesh. Our bridal shop is an innovative and
new idea for marketing. To reach our goal, we have taken lots of plan which we have mentioned
in our Marketing Plan Report. We will have a control team to monitor, evaluate and recognize the
actual performance. Customers who are aware about their time and comfort shopping must accept
our product. According to our marketing research(R & D), we see that our product will be the best
marketing product within a few years. We will achieve our targeted market share and become
the leader of thee-business.
CONCLUSION