The document outlines the history and evolution of digital marketing, starting from the term's first use with the launch of 'archie', the first search engine, to significant milestones such as the launch of social media platforms, the rise of mobile marketing, and developments in analytics and content marketing. Key events include the emergence of major companies like Google and Facebook and significant shifts in internet usage trends. It highlights the rapid growth of digital marketing alongside technological advancements and changing consumer behaviors.

1. History
and
Evolution of
DIGITAL
MARKETING

2. Term "Digital Marketing' first used
Launch of 'Archie' first search
engine

3. First clickable
web-ad banner

4. Launch of Yahoo
First e-commerce transaction, over Net
market
And

5. Launch of smaller search engines likes
HotBot
Looksmart and
Alexa

6. launch of first social
media site,
SixDegrees.com

7. Birth of Google
Microsoft
launches MSN
Yahoo! launches
Yahoo! web search www.yahoo.com

8. Internet bubble bursts
SixDegrees.com shutdown
Smaller search engines wiped out

9. First mobile marketing campaign
(Universal Music)

10. Launch of
LinkedIn

11. Word-Press released
Launch of myspace

12. Gmail launches
Google goes public
Facebook goes live

13. Launch of YouTube

14. Microsoft launches MS Live Search
Twitter Launches
Amazon's e-commerce sales cross $10 billion
Split testing in marketing

15. Launch of Tumblr
Web streaming service Hulu founded
iPhone launches

16. China overtakes US in number of internet users
Spotify launches
Groupon goes live goes live

17. Google launches Instant for real time
search engine results
Google's Affiliate Network shutdown

18. Google Buzz Launches
WhatsApp Launches

19. Google Buzz shutdown
Launch of Google+ and Google Panda
Web use overtakes figures for TV viewership
among youth

20. Social Media budgets
up 64%
Google knowledge
Graph launched

21. Yahoo!
acquires
Tumblr

22.  Mobile excèdes PC internet usage
 Facebook Messenger app, tailored
as on LinkedIn, iWatch and
Facebook's Look Back launched
 Facebook acquires WhatsApp

23. Snap chat launches 'Discover'
feature
The rise of predictive analytics, wearable
tech and Content Marketing Facebook
launches 'Instant Articles'.

24. ARE YOU
UNDERSTAND
HISTORY
AND
EVOLUTION OF
“DIGITAL MARKETING”

25. We are one of the Best
DIGITAL
MARKETING
COMPANY

26. Iperi Digi - Digital Marketing Company
Chennai - 600090.
Mobile: +91 9176916754
www.iperidigi.com