coaching classes/tuitions are no longer an option but a necessity. With a growth rate of about 35% in the past six years, coaching classes are becoming a part of a child’s daily routine. Coaching institutes have to ride this wave by marketing more and marketing right

1. DIGITAL MARKETING FOR COACHING
INSTITUTES
Internet . SMS . Email . Social Media

2. MOVE WITH THE
TIMES – MARKET ON
THE INTERNET
• Around 84% of parents and
students search for relevant
coaching classes on the web
and 90% out of them find best
coaching institutions online
• Combined with an annual
growth rate of 35%, coaching
classes are a lucrative market;
competition is high
• An estimated 60% of all
coaching class providers are
already online
• Regular updates matter when
the competition is stiff!!Stand out from the crowd with fresh content

3. GETTING ON THE INTERNET IS GOOD, BUT NOT
ENOUGH…  Students and parents need
information and frequent updates
 Regular SMS & Email help as phones
are always around these days
 SMS text messages have an off-the-
charts open rate of 98 percent!!
 While SMS & Email are great
marketing tools, we DO NOT
RECOMMEND SPAM! Develop a
customer/prospect friendly opt-in
program across your online and
offline channels before marketing

4. SMS IS GREAT, MULTI-MEDIA OVER SMS IS
GREATER!  With the increase in internet
penetration, users crave more media
content, plain text messages are not
sufficient
 Chat applications allow video &
images but are not designed for
marketing
 Use “SmartSMS”es to get the best of
both worlds. These “SmartSMS”es
are not limited by words (you can
write as much as you’d like) and
support all media!

5. BORING EMAILS ARE DEAD, NOT EMAIL
MARKETING…  With ready access to emails over
smartphones, people check their
emails at least once a day
 According to the Digital Marketing
Association, Email marketing has an
estimated ROI higher than 4000%!
 Email converts better than social
media, people spend up to 17%
more when they buy
 People actually like getting emails
from services they’ve subscribed, key
is to get them interested to subscribe

6. GOOD MARKETING IS MORE SCIENCE THAN
ART…  “Market, Measure, Excel” is the motto
when it comes to digital marketing
 Digital marketing is significantly cheaper
than all other forms of marketing, and
the best part is that your marketing is
completely measurable!
 With SMS, Email & Social media
analytics, you know your likely customers
pretty precisely to calculate the cost of a
view!
11 independent studies have shown that digital marketing ROIs are higher than
traditional print, TV and radio campaigns

7. GLIMRAY – A COMPLETE MARKETING SOLUTION
Upload & share courses /
classes for students and
parents to view and search
Post updates over SMS, Email,
Social Media about events,
changes to schedule and more
Sell additional associated
items (textbooks, stationary,
equipment) digitally
Post dynamic, funny and
exciting experiences in a
blog on your profile
Publish testimonials &
reviews on your profile
to impress prospects
Post courses, get
enquiries on them and
track them to closure