Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
This is details of Study in UK.
This Presentation is created for CSP Square International Pvt Ltd.
This is company Presentation about CSP Square International PVT Ltd. It was created by Webomatic - Ahmedabad.
Kindly contact us for such presentation through our website https://webomatic.in/
Thank you
The college application process can be overwhelming for high school juniors and seniors, as well as their families. This seminar provides a detailed overview of the entire process, including current trends in admissions, how to build a college list, the various components of the college application, and basics about financial aid.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Business Plan for an Education based Start UpManavKaul
Created a rough business plan for an enterprise which gives a platform to all students looking for coaching and a chance to compare and pick the best choice for them
College Recruiting Cycle: Year-Round Guide to College RecruitingAfterCollege
Are you recruiting on college campuses? Find out here how to manage and maintain the best university recruiting practices. This presentation will show you a month by month checklist for what you need to do to get the most out of college recruiting
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Student visa subclass 500 Australia | Immigration Agent AustraliaPraveen Goyal
Student visa allows you to enter and study in Australia for up to 5 years, depending on the length of your course. You can use this visa to study your choice of course to advance your career or to study English, which also improves your chances of applying for other visas.
Lean e informense las grandes ventajas de estudiar en Canada. Mayores informes y asesoramiento
info@remartocanada.com
Reclutamos estudiantes desde años escolares de 15 años a más.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
This is details of Study in UK.
This Presentation is created for CSP Square International Pvt Ltd.
This is company Presentation about CSP Square International PVT Ltd. It was created by Webomatic - Ahmedabad.
Kindly contact us for such presentation through our website https://webomatic.in/
Thank you
The college application process can be overwhelming for high school juniors and seniors, as well as their families. This seminar provides a detailed overview of the entire process, including current trends in admissions, how to build a college list, the various components of the college application, and basics about financial aid.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Business Plan for an Education based Start UpManavKaul
Created a rough business plan for an enterprise which gives a platform to all students looking for coaching and a chance to compare and pick the best choice for them
College Recruiting Cycle: Year-Round Guide to College RecruitingAfterCollege
Are you recruiting on college campuses? Find out here how to manage and maintain the best university recruiting practices. This presentation will show you a month by month checklist for what you need to do to get the most out of college recruiting
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Student visa subclass 500 Australia | Immigration Agent AustraliaPraveen Goyal
Student visa allows you to enter and study in Australia for up to 5 years, depending on the length of your course. You can use this visa to study your choice of course to advance your career or to study English, which also improves your chances of applying for other visas.
Lean e informense las grandes ventajas de estudiar en Canada. Mayores informes y asesoramiento
info@remartocanada.com
Reclutamos estudiantes desde años escolares de 15 años a más.
Intead's 2nd webinar on how to market universities to the world in light of the U.S. presidential election results (a bit more perspective than we had even 2 weeks ago).
How graduate marketing is evolving
The top three things graduates now look at when deciding where to apply
Five easy to implement tips you can apply to your 2016/17 campus campaign to help you get ahead of the competition
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
Engaging Students: Modes of Communication: Text, Type or SkypeGuidedPath
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Featuring report by The McCann Group: The Truth About Youth, with tips for connecting to generation "C", and three universal motivations for youth that transcend all countries.
Noel-Levitz Utilizing Satisfaction Data for Retention Webinar SlidesSalesforce.org
In an era of accountability and a growing emphasis on college completion, successful campuses are using data to drive their retention planning and strategy development. Student satisfaction data plays a key role in retention planning efforts at colleges and universities across the country. What are the best approaches for using these types of data to improve student retention? This presentation will feature four suggestions for using student satisfaction data with an emphasis on improving retention. We will also identify several top issues facing schools and provide suggestions for improving satisfaction in these areas. As a result of participating in this session, individuals will be able to identify clear next steps on how to use their own institution’s satisfaction data to improve student success.
Speaker: Julie Bryant, Associate Vice President for Retention Solutions, Noel-Levitz
Julie L. Bryant, Associate Vice President of Retention Solutions at Noel-Levitz, works directly with colleges and universities throughout North America in the area of satisfaction assessment. She is responsible for client service to more than 2,000 institutions using the Noel-Levitz family of satisfaction-priorities assessment instruments.
Who Should Attend: Student Affairs, Academic Affairs, Student Services, and Institutional Research Officers
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
We all know that the competition for talent is fierce. More importantly, the rules of the game are changing. With the rise of social recruiting and shifts in what Millennials want out of their careers, it's more important than ever to be aware of the recruitment landscape and have a strategic plan when you arrive on campus this Fall.
Universum America's Vice President of Advisory Services, John Flato, will explore trends on:
- Winning your best hiring class through technology
- Adapting to a globalizing recruitment stage
- Aligning yourself with Millennial career preferences
This webinar will not just explore changing in campus recruiting, but how you can adapt.
When do students start considering careers?UCAS Media
Helping youngsters navigate careers is a long-term commitment. They want to make informed choices about their education. The decisions they make from age 14 have a bearing on their future employment options.
UCAS is best known for its admissions services, and continues to be a go-to source for higher education advocacy. However, for many youngsters, studying is a means to an end – it’s what they need to do in order to reach their career goals.
Rachel Johnson, Head of Careers at UCAS Media, will discuss the need for early careers engagement, and will consider findings from some recent research.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
Student recruitment strategies for the new age
1. Click to edit Master title style
10/02/201
5
1
THE NEW LAWS OF ATTRACTION –
GROWING YOUR APPLICANT POOL
EARLY ENGAGEMENT
Lauren Duncan: Senior Sales ManagerClick to edit Master title style
10/02/201
5
1
STUDENT RECRUITMENT STRATEGIES
FOR THE NEW AGE
Liz Murphy: Head of Education Marketing & Advertising
2. STRATEGIES TO INCREASE STUDENT
RECRUITMENT
• Principles, tools, channels & insight
• If you take away one idea – I’ll be pleased
• Tips at provider level
• Tips at subject level
3. THE HE SECTOR BEFORE
MARKETING PEOPLE
Ten years ago student recruitment was
simply about
• School visits
• Open days
• And big paper prospectus
Personal contact with teaching academics remains critical.
And the sector has now embraced digital engagement.
4. HOW HE MARKETING HAS GROWN
Mainstream successes;
• Advertising!
• CRM systems & have digital campaigns
• Social media activities
• Some video promotion
5. IT’S NOW A BUYER’S MARKET
• 2014 record number of university places, over 0.5m
• Slight fall in A*& A grades (1st time in 30 years+)
• 18 out of 24 of the Russell group in Clearing
• 2015 - student numbers control lifted, more places
• Some universities are spending 1%+ of income on
marketing
• Don’t expect to be found
• The sector is now marketing dependent
“If the University wants to offer a
laptop, a car to take me home
whenever I like, free accommodation
with plasma TV in my bedroom, then
we’re definitely interested!”
JOIN
HERE
6. THE DECLINE OF MASS MARKETING
Don’t send comms of no interest
- it reflects badly on the brand, such
as:
• Information about student finance in
England sent to Welsh students
• Ads about student accommodation
sent to mature students who will live
at home
This requires rich data about each
candidate
SO MAKE IT PERSONAL!
7. COMMUNICATE EARLY AND TALK
ABOUT CAREERS
• UCAS market research shows that learners want
information at Key Stage 4.
• Gain brand awareness as early as possible with
younger engagement at 14/15 years old.
• Identify key feeder school for:
• general careers fairs
• student life talks
• use of university facilities i.e. sports field
• It’s a great way to obtain competitive advantage
8. HIGH LEVEL ACTIVITIES BY COHORT
– 9 IN TOTAL!
Activity by Yr Year 10 Year 11 Year 12 Year 13 Uni 2nd Yr Uni 3rd Yr work Stage 1 PG Stage 2 PG
Considering FE/HE - A level/ BTEC selection
– careers guidance
- Researching FE/HE education
- Start considering courses
- Visiting provider
- Detailed course search
- Making applications
- Receiving offers
- Visiting providers for offer holder
events
- Selecting firm & insurance
- clearing
Start considering Post Grad Detailed course
consideration at PG
Registration
Considering other PG
Marketing activity - Demonstrate benefits of
FE/HE
- high level course info &
careers
- detailed course, learning &
lifestyle available at provider
- demonstrating academic and
learning strength
- careers options at end of course
- lifestyle
- finance
- demonstrating the
benefits of PG
- course & careers info
- demonstrating
academic and learning
strength
- detailed course &
careers info
- finance
- Alumni
- demonstrating
academic and learning
strength
- detailed careers info
- finance
- options to do more
PG
- detailed course and
careers info
Alumni
Brand awareness Yes Yes Yes Yes Yes Yes Yes Yes
Events & open days Yes Yes Yes Yes Yes Yes Yes
Print Yes Yes Yes Yes Yes Yes
Web content
Strategy
Yes Yes Yes Yes Yes Yes Yes Yes Yes
Advertising Yes Yes Yes Yes Yes
SEO Yes Yes Yes Yes Yes Yes Yes Yes Yes
emails Yes Yes Yes Yes Yes Yes
Social media/ YouTube Yes Yes yes Yes Yes Yes Yes
Offer holder comms Yes Yes
Clearing comms Yes – where relevant
Parents Yes Yes Yes Yes
9. CAREERS OPPORTUNITIES ARE
INCREASINGLY IMPORTANT
• Mature applicants are particularly career-focused
• Younger applicants are keener on high level study
for its own sake (81%), increasing their earning
potential (77%) and on the experience of being a
student (64%)
Why did you apply for university or college? Younger UK apps
Career prospects and earning potential
I need a degree for my career
Experience of being a student
I enjoy learning
For the social life
Live away from home / more freedom
Parents or guardians wanted me to
School or college advised me to
Spend my time while jobs market improves
I couldn’t think of anything else
I want to change career
I want to keep my brain active
Other
77
65
64
60
34
33
25
22
14
10
1
0
3
Base: Younger UK apps (9,745)
10. THE PLEASURES AND PITFALLS OF
SOCIAL MEDIA
• Facebook, Twitter, Instagram - create brand
exposure, so an engagement tool
• Student review & endorsement are highly
valuable assets
• However research shows students don't rate '
social media presence as a credible source of
information
• Take care not to be over reliant on social media
• Social media is not free, it takes staff time
11. MORE VIDEO LESS WORDS
• Video growth has been exponential
• YouTube is now the second biggest search engine
• Some universities now have in-house facilities & staff to
make videos
• Market research shows videos make information easy to
understand and are more engaging
• In the future, each course will have a video
12. PARENTS, TEACHERS AND PEERS HAVE
IMPORTANT VIEWS
Base: Younger UK apps (c9,558)
Whose advise did you seek regarding your UCAS choices? Younger UK apps
Adviser at school or college
Friends or peers
Parent or family member
92
96
95
How would you rate the advice from these people in terms of helping
you to make your UCAS choices? Younger UK apps
Talking to an adviser at school or college
Talking to friends or peers
Talking to parent or family member
75
73
72
Targeted communications to these groups
can be very fruitful
14. A DIFFICULT SUBJECT TO RECRUIT FOR?
i.e Classics Suggested Activities
Catchment analysis – Find the
source, go to the source
• Find your key feeder schools who are the
source of Classics students and offer talks
prior to application
• Create a video from the talk
15. A DIFFICULT SUBJECT TO
RECRUIT FOR?
i.e Classics Suggested Activities – DIGITAL EXPOSURE!
SEARCH EXAMPLE
AdWords
AdWords
CLASSIC COURSE SEARCH
NO
RESULTS
AdWords
16. A DIFFICULT SUBJECT TO
RECRUIT FOR?
If other courses recruiting well – consider
approaching prospective students in
languages, English Literature, History etc.
WIDEN THE NET!
i.e Classics Suggested Activities
17. A DIFFICULT SUBJECT TO RECRUIT FOR?
Pre applicant data to engage prior to
application. Use the film from the
Classics talk in the email.
GET THEM EARLY!
i.e Classics Suggested Activities
18. A DIFFICULT SUBJECT TO RECRUIT FOR?
Offer a Classics Facebook page for safe,
digital engagement
SOCIALISE!
i.e Classics Suggested Activities
19. A DIFFICULT SUBJECT TO
RECRUIT FOR?
Use UCAS Extra with targeted emails.
Selections are available by course and
region
IF AT FIRST YOU DON’T
SUCCEED…
i.e Classics Suggested Activities
20. A DIFFICULT SUBJECT TO RECRUIT FOR?
16% of clearing candidates have AAB+.
Use targeted emails to gain students
by grade achieved
CLEARING IS CREDIBLE
i.e Classics Suggested Activities
21. WORKING WITH HEPS & AGENCIES ON
NEW PRODUCTS
UCAS Media quarterly forum.
We will be launching this year:
• Additional Post Graduate activities
• New opportunities to find clearing
students
• Webinars – updates on your new
services
22. SUPPORTING YOUNG PEOPLE TO MATCH
THEMSELVES TO THE RIGHT OPPORTUNITY
Via relevant engagement we will
help young people:
• into uni
• through uni
• out of uni with the best
possible outcome, some
directly into careers, or via
PG
23. • Great events
• Student events
• Big, paper prospectus
• Digital e-marketing
campaigns
• Advertising
• Detailed website
• CRM systems offer
limited personalisation
• Some personalised
with print on demand,
video, emails
• Evidence based
marketing
• Brand comms from age 14, a 4 year
recruitment process for UG
• Genuinely personalised engagement
• A true digital dialog
• More brand development which gives brands
personality & differentiation at Institution &
course level
• More private providers and/or commercial
brands involved ie Google digital education
degree/PG?
• The end of a big general paper prospectus?