GREEN MOTIVE SCHOOL

SAQIB AHMAD
RAJA AWAIS ASGHAR
HAROON ARSHAD
UME HABIBA
THAIRA YASMEEN
GREEN MOTIVE SCHOOL
GREEN MOTIVE SCHOOL

GREEN MOTIVE SCHOOL

Introduction
Nature of Business
Mission and Vision
Product and Services

Montessori Classes, Play group, English
Medium, Science & Arts, Extra classes for the
weak students.
Competitors:







GREEN MOTIVE SCHOOL

Lahore School System
Aakash Public School.
Al-naveed Public School
MNI Model School
Quaid-E-Azam Model
Public School
Market Shares

GREEN MOTIVE SCHOOL

Market shares:
Lahore School System
Askash Public School
Islamabad School System
Al-Naveed Public School
MNI Model School

40%
25%
20%
8%
7%
Pakistan Education Institutional Regulatory
Authority (PEIRA)

GREEN MOTIVE SCHOOL

• 450 private institutions
registered in capital
• about 550 privately
managed educational
institutions in the capital
543 had applied for
registration.
Our Education Operation/ Process:

GREEN MOTIVE SCHOOL

• Annual Session for board
classes
• Three Time exams
• Rechecking System
• Availability of Facility
• Extracurricular activities
Marketing:

Target Marketing: MOTIVE SCHOOL
GREEN
Market Analysis
2014
Potential Customers
High School Students
Junior Sections Students
Total

2015

2016

2017

2018

5%

25

26

27

28

29

3.78%

10%

30

33

36

40

44

10.05%

7.33%

55

59

63

68

73

7.33%

Growth

CAGR
Marketing (Cont.)

Market Size andGREEN MOTIVE SCHOOL
Trends:
Marketing (Cont.)

GREEN MOTIVE SCHOOL
Competitors as Described Before.

Estimated Market Shares
Lahore School System
Askash Public School
Islamabad School System
Al-Naveed Public School
MNI Model School

40%
25%
20%
8%
7%
Marketing (Cont.)

Market Size andGREEN MOTIVE SCHOOL
Trends:
GREEN MOTIVE SCHOOL
Marketing Plan

GREEN MOTIVE SCHOOL

Participation in Expos
1- Pricing
Marketing Plan

GREEN MOTIVE SCHOOL

-Advertising and Promotion:
Website
Info About website
The Green motive website will be initially developed with few technical
resources. Host24 will host the site and provide the technical back end.
Website Template Preview:

GREEN MOTIVE SCHOOL
Facebook Marketing:

GREEN MOTIVE SCHOOL

Facebook marketing will be our main concern. We will
make the page and advertise on same area with targeted
marketing. As we know that Facebook marketing Is viral
so we don’t have to work any harder on that. And also we
will focus on printing marketing.
Printing:

GREEN MOTIVE SCHOOL
GREEN MOTIVE SCHOOL
Operations:

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Identify location
GREEN MOTIVE SCHOOL
Advantages
Zoning
Taxes
Nearness/ priorities to supply
Access to Transportation
Management:

Management Team:

GREEN MOTIVE SCHOOL
Legal Structure:

GREEN MOTIVE SCHOOL

Mr. Adil Mahmood
(Head Teacher)

Mr. Naeem Akhtar
(Vice Principal)

Mr. Haroon Arshad

(Asisistent teacher)
GREEN MOTIVE SCHOOL
Finance

GREEN MOTIVE SCHOOL

Financial Analysis Forecast:
Finance

Expenses:

GREEN MOTIVE SCHOOL

Owners Contributions:
Profit and Loss Account Estimaion

GREEN MOTIVE SCHOOL
GREEN MOTIVE SCHOOL
Cash Flow

GREEN MOTIVE SCHOOL
Critical Risks:

• Introduction MOTIVE SCHOOL
GREEN
• Potential Problems
1. Competitors
2. Continuity of Good Teaching
3. Implementation of advance
Knowledge
4. Emergency Procedures
Critical Risks:

Obstacles and Risk:

GREEN MOTIVE SCHOOL

1- Government policies
2- Alternative course of Action
Milestone

GREEN MOTIVE SCHOOL
GREEN MOTIVE SCHOOL

Business plan of School Presentation