Business Plan of an Educational Institute prepared by B group ( Usman Ali, Waqas Riaz, Mahboob Ahmed, Hassnain Haider, MOHAMMAD Qaisar) student of Hailey College of Commerce lahore 2013-2017.

2. zzzz PLAN
BUSINESS
“Acquire knowledge and impart it to the
people”
Al-Tirmizi Hadith-107
Presented by:
 Usman Ali
 Waqas Riaz
 Mahboob Ahmed
 Hassnain Haider
 Muhammad Qaisar
MC13-069
MC13-087
MC13-097
MC13-098
MC13-099

3. EXECUTIVE SUMMARY
 This report is fully prepared for the course of Entrepreneurship fully guided by Prof.
Abdul Khaliq. This is a comprehensive report on establishment of an academic
institution. A complete analysis of environment is given which supports the succession of
project in selected location i.e Muslim town canal Lahr.
 The project is financed by five partners each almost contributing equal investment. Its
building will be rented and it will be around competitor’s zone near Punjab college. The
marketing and promotion will be accomplished by placements of bill boards and hand
bills etc in general public. The project cost estimated is more than the investment so we
will take loan if it is required.
 It will take seven to eight months to find whether this business or project is achieving its
goals or not.
 Although it’s a difficult task for us on this level to take such an initiative but we believe
that nothing is impossible in real world so we will try our best to change our dreams into
reality.

4. OUR VISION
We are recognized as a leader in:
 STUDENT SUCCESS
We prepare today’s learner for tomorrow's communities and workplaces.
 ACCESS HIGHER EDUCATION
We develop comprehensive programming, multiple pathways for supports for students to achieve their
educational goals.
 LEARNING
We provide excellence in education and skills development by encouraging all students and others in the
community to be life long learners.
 APPLIED RESEARCH
We contribute economically and socially with solution focused research activities in collaboration with business,
industry, social agencies and other institutions of higher learning and government.

5. OUR VISION

INNOVATION
We develop a culture that encourages risk taking entrepreneurship and flexibility and by the
embracing change in the interest of organizational effectiveness.

OUR COMMITMENT TO PEOPLE
We create dynamic working and learning communities that value people and support
inclusion, initiative, personal development and mutual well being.

OUR COMMITMENT TO DIVERSITY EQUITY in EMPLOYMENT
We enhance a diverse workforce that promotes, reflect and supports our diverse college
community.

6. MISSION STATEMENT
“To contribute to Pakistani
Society by being a
Transformational Leader in
Providing Students with
Career related Education
and Training”

7. COMPANY DESCRIPTION
We will operate an academic institution by the name of
High Five Institute of Knowledge. The institution will be
located on Wahdat road near Muslim town just close to the
dense population of target market. This project will be on
rent and take 2 to 3 months for interior setup and
marketing. The high five institution of knowledge can then
open and the operation phase of the project can begin.

8. COMPETITVE ANALYSIS
The proposed high five institute of education will aim at providing quality education to upper
middle and middle group. There are number of educational institute located in different areas of lahore
especially at wahdat road and nearby Muslim town, there are many competitors in our way which are
targeting upper middle and middle class group. The main competitor are the well known academies
such as
1. Punjab group of colleges
2. Central group of colleges
3. Quaid e Azam College Of Commerce Academy
Many academies such as
1.
2.
3.
4.
The best academy
Al syed academy
Professor Academy
Paradise Academy
So, we have to face a lot of competition but by providing best quality education and with the help
of marketing strategies along with competitive prices we aim at making our name and place in the
market.

10. =
Nothing is impossible…
= ?
=
Insha Allah

11. STRATEGIC GOALS
Students are the central focus of high five institute of knowledge’s mission and vision.
 Superior Quality Education Experience
Student engagement and success are the most important results we deliver. These outcomes are not
sure whether you are able to achieve it or not. We achieve it through expert faculty and staff, opportunities for
life learning experiences, personal development and appropriate support and services that are timely and
targeted to individual student need.
 Access to Success
Our plan includes diversity of academic opportunities, partner agreements with government colleges ,
universities, board of education, community groups and industry associations. in order to achieve our
expected results from these two goals, we persue a strategic direction that differentiate our institution in a
meaningful way, adding value for students and alumni. their employees, our employees, the community we
serve and ultimately society as a whole.

12. MARKETING ANALYSIS
• Marketing Analysis is to focus on the that
group of people and companies that will
chose to purchase and continue to purchase
your products and services
– Is there an opportunity within this market?
– Can We Capitalize in this opportunity?

13. ACCESING THE MARKET SIZE & GROWTH
• Your Information about market growth or
Competitors response should be supported by
realistic and verifiable information.
– Is there room for your presence in that Market?
– Can The Market Expand to Include You?
– Will Market Demand for your products or services
grow?

14. DEFINING TARGET MARKET
• The Individuals or Companies to which you’re planning to
sell your products and services.
How You Can Define It?
– Graphical Location or Segmentation
– Demographic Features
– Behavioral Factors

15. Articulating Your Value
Proposition
“The Unique set of benefits your customer will
get if they chose to purchase your products or
services”
– What are your solutions to customer problems?
– What Customer pain will your products or services
ease?
– How will your customers differentiate your
products from your competitors?

16. Marketing Plan
“ A marketing plan outlines
the specific actions you
intend to carry out to
interest potential
customers and clients in
your product and/or
service and persuade
them to buy the product
or services you offer.”

17. Using Your Marketing Plan As A Road
Map
• Marketing plan serves as road map describing
to sell your product or services and motivation
to the customer to buy your product/service.
– Marketing plan should be dynamic.
– Use to monitor your business’s progress.
– Can be modified according to changes.

18. Developing Your Market Plan
• Review of your marketing objectives.
– How long will it take to reach the next sales
milestones.
• Focus on customers buying behavior.
– What factors are important to them in choosing
this type of product and service?
• Determine each customers value to your
business.

19. Benefits of Marketing Plan
 It helps to pretest
ideas, explore
options, and
determine effective
strategies for the
company’s success.
 It helps to convince
your business plan
readers of your own
competency.

20. MARKET ANALYSIS
 Market Definition:
A market is any structure that allows buyers and sellers to exchange any
type of goods, services and Information for Some Consideration. E.g. High
Five institute of Knowledge will compete in the arena of Education Sector
In Pakistan (Lahore) with quality education & Unique Set of learning to create
a distinct marketing focus.
 Market Size :
The number of individual in a certain market who are potential buyers and/or
sellers of a product or service. Companies are interested in knowing the market
size before launching a new product or service in an area.
 Target Segment of Market :
Market segmentation is a marketing strategy that involves dividing a broad
target market into subsets of consumers who have common needs.
 Market Need:
The aggregate of the demands of all potential customers (market participants)
for a specific product or service over a specific period in a specific market.
 Estimated Segment Size:
Assumed percentage of the total sales of a given type of product or service that
are attributable to a given company.

21. MARKET RESEARCH & ANALYSIS




Market research analysis is a credible summary of potential
customers, markets, competitors and assumption about pricing,
promotion, and distribution.
Potential customers : Customer profile includes age, sex, family
income, occupation and location of potential customers.
Markets : Market exists only when there are qualified buyers,
forecast of future markets and unusual opportunities for the new
business and identify the market trends.
Competitors : Identifying existing competitors and to explain their
strengths and weakness.
Assumption about the New Venture : Preparer of the plan needs
to identify the market niche, prices, promotional efforts and
distribution methods to justify market research.

22. MARKET RESEARCH & ANALYSIS
 Market place : it defines the positioning of a product or service to
create a distinct marketing focus.
 Pricing systems : normal prices and pricing policies, means of
discounting, credit policies and price strategies. Price system
describe the venture ’s market.
 Methods of distribution : the choice of distribution system defines
the market niche, pricing system and promotional activities.
 The sale forecast : A sales forecast to indicate the quantity of sales
and expected gross sales revenue during the planning period. It
well present well-documented information on specific market data.
How sales are expected to occur during the first three to five years
of business.

23. VALUES PROPOSITION
We believe in the following values that guides our work every day as we endeavor to realize our vision
and achieve our mission

Quality
We are committed to the higher standards of excellence. we are accountable.

Learning
We are learner-focused. we make inform decisions and take appropriate risk to enhance the students
experience.

Responsiveness
We monitor the global market place respond quickly. We embrace innovation and creative thinking.

Teamwork
We communicate effectively and honestly. We work collaboratively to achieve shared goals. We are open
to each others ideas , feedback and change.

Inclusion
We embrace the principles of fairness and equity in everything we do. We treat each other with respect.
We create highly professional and receptive environment.

24. OPERATIONAL STRATEGIES
We will provide many facilities in forms of services to our customers such as

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Consultancy (career counseling)
Related fields education
Fields visits (if required and possible)
Parents teachers meetings
Goal meet conferences(WE ARE GOING RIGHT OR NOT)
Monthly base test sessions
Scholarship programs
Extra curricular activities
Use of Multimedia
Short courses(I.T foundation)
Computer labs
Transportation facility
Provide stationery at reasonable prices
Training to maintain discipline
Annual seminars(in which successful people of society will be invited)
Online education (record lectures)
Morning Evening Program

25. MARKETING PLAN
After examining the business environment and studying the
competition you are able to know:





What is your Target Market ?
What opportunity you have?
What type of product or service you want to sell?
How do you bring your product/service marketing together ?
How can you encourage customers to buy from you?
Implementation of above marketing strategies is Marketing
plan.

26. MARKETING PLAN…
“The written document that
describes your advertising and
marketing efforts for the coming
year; it includes a statement of the
marketing situation, a discussion
of target markets and company
positioning and a description of
the marketing mix you intend to
use to reach your marketing
goals”

27. PROMOTIONAL TOOLS
Our promotion tools will be:
1)
2)
3)
4)
5)
6)
7)
Bill boards
Hand bills
Broachers and pamphlets
Cable TV marketing
News papers advertisement
Blog (websites)
Social websites(facebook etc)
And in the end our finished goods (alumni) will be our best promotional tools...

29. CONTACT US:
highfiveinstitututeofknowledge
@yahoo.com
Website:
www.HIGH5
instituteofknowledge.com
29
Tel: 0423-xxxxxxx
Phone Phone: 0423-xxxxxxxxxxx
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Fax Fax: 859374394353