A well researched 16 point strategy for educational institutions achieve good reputation and maintain consistency in the long term.

1. Fortune Communications presents

2.  Affinity marketing is a concept that consists
of a partnership between a company and an
organization that gathers persons sharing the
same interests (known as an affinity group)
to bring a vaster consumer base to the
opposite party

4.  Content marketing is a strategic marketing
approach focused on creating and
distributing valuable, relevant, and consistent
content

6.  Highly iterative, internet-driven marketing
where customer needs drive design, content
and technology, analysis drives changes, and
customers are long-term participants.

8.  Cross-promotion is a form
of marketing promotion where customers of
one product or service are targeted with
promotion of a related product.

10.  A specific type of marketing that is geared
towards promoting a message to a certain
group of potential purchasers from a
particular culture or demographic.

12.  Email marketing is directly marketing a
commercial message to a group of people
using email. In its broadest sense, every email
sent to a potential or current customer could
be considered email marketing.

14.  The activity of designing or developing a
themed activity, occasion, display, or exhibit
(such as a sporting event, music festival, fair,
or concert) to promote a product, cause, or
organization.Also called event creation.

16.  Inbound marketing refers to marketing
activities that bring visitors in, rather than
marketers having to go out to get prospects'
attention.

18.  Local Marketing can generally refer to any
marketing techniques a localized business, in
any industry, uses to market itself to the area
it operates in.

19.  Mobile Marketing is: any marketing activity
conducted through a ubiquitous network to
which consumers are constantly connected
using a personal mobile device

21.  A newsletter is a regularly distributed
publication that is generally about one main
topic of interest to its subscribers.
Newspapers and leaflets are types of
newsletters.

23.  Social Media Marketing is the process of
gaining website traffic or attention through
social media sites.

25.  Sport marketing is a subdivision of marketing
which focuses both on the promotion of
sports events and teams as well as the
promotion of other products and services
through sporting events and sports teams.

26.  An exhibition for companies in a specific
industry to showcase and demonstrate their
new products and services.

27.  Video marketing can be defined in digital
marketing context as all uses of video
contents to promote a brand, product or
service

29.  Viral marketing is any marketing technique
that inducesWeb sites or users to pass on
a marketing message to other sites or users,
creating a potentially exponential growth in
the message's visibility and effect

32.  Reach
 Traffic
 Leads
 Customers
 Conversation Rate

33.  (Sales Growth - Marketing Cost) / Marketing
Cost = ROI

34.  (Sales Growth - Marketing Cost) / Marketing
Cost - AverageOrganic Sales Growth = ROI

35.  Fortune Communications,
(Owned by Make Genius Educational.Trust)
76, 1st Floor,
Odiampet Main Road,Villianur,
PUDUCHERRY 605110, INDIA
9894 780 972
 Email: mybayceo@gmail.com
 www.digitalmarketingchennai.com
 CEO: Joseph D.