Using Technology For Ss & Mktg
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The document discusses using technology to improve student services at educational institutions. It summarizes that technology can be used to provide better quality services and improve student outcomes. Specifically, it discusses using a customer relationship management (CRM) tool and data mining to personalize services, track student interactions, and predict at-risk students in order to improve the student experience and retention rates.
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oho_bpguide_highered_data
Higher education marketers must use data-driven strategies to prove their value. This involves setting goals and metrics for campaigns, analyzing results, and presenting outcomes to show marketing's impact on enrollment, donations, and other factors. Data collection on areas like website traffic and social media engagement helps optimize efforts. Relying on measurable results allows marketers to justify budgets and strategies.
B1102021418
This document discusses customer relationship management (CRM) solutions in higher education in India. It provides an overview of the importance of CRM in higher education for establishing relationships with students, alumni, faculty, and staff. The document then describes several popular CRM software solutions used in higher education, including Talisma CRM, Intelliworks CRM, Microsoft Dynamics CRM, SAP CRM, and Oracle PeopleSoft CRM. It explains the key components and benefits of each solution for managing the student lifecycle, communications, recruitment/retention, and institutional operations. In conclusion, the document states that many higher education institutions are implementing CRM solutions to automate operations and focus on building relationships with students and other stakeholders through
A10 Best Practices For Non-Traditional Student Recruitment
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The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
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The document discusses developing a new business model for a university platform. It would integrate with universities and provide students an all-in-one platform for information exchange, file sharing, scheduling, and communication. Revenue would come from advertising and a premium version. Key activities would include marketing, IT development and support of the platform through social networks, universities, and app stores. Challenges include integrating with universities and providing useful features for both free and premium versions.
Edu Web 2008 Presentation
The document discusses a case study of a graduate program at the University of Maryland, Baltimore County that was experiencing declining enrollment. To address this, the faculty adopted a more comprehensive marketing approach using technology. This included developing a clear position statement, focusing on meeting student career needs, and using free tools like Google AdWords, YouTube, and iTunes U to provide searchable and meaningful content. This comprehensive approach that engaged students as customers and leveraged familiar technologies resulted in a 60% increase in enrollment over four years.
David Mauro-VP: Enrollment Digital Academy Proposal
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Transform K12 Education through managed services, technology consulting, strategic planning, enrollment services, digital academies and professional development. We work with over a hundreds schools and districts throughout the country providing leadership, planning and consulting for education technology services, couple with the right blend of onsite and remote support, PD, training and online academies that offer anytime anywhere learning.
Important Role Of Digital Marketing In Education Sector in Delhi
Digital marketing plays an important role in the education sector by helping to spread information in an effective and low-cost manner. It allows educators and students to research options online, solve problems through helpful websites, and provides multiple ways like advertisements, websites and social media to reach targeted audiences of potential students and parents. Digital marketing also enhances performance tracking for education institutions and promotes their reputation while achieving a high convention rate at a lower cost than traditional marketing methods.
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This document discusses adaptive and personalized learning technologies. It covers:
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Msug sln sol summit
1. MSUglobal engages in several open knowledge initiatives to create and share educational resources through open licensing and technologies.
2. Key projects include developing open online courses on topics like metropolitan agriculture and food safety, and creating knowledge networks for sharing resources across different countries and institutions.
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Ag share vo3ar presentation
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This document lists 5 key resources on the topic of blended learning: a 2004 book by Bersin providing best practices and lessons learned in blended learning, a 2006 handbook edited by Bonk and Graham with global perspectives on blended learning designs, a 2008 book by Garrison and Vaughan on blended learning in higher education, a 2007 book edited by Picciano and Dziuban with research perspectives on blended learning, and a 2009 special issue in two parts by Swan in the Journal of the Research Center on Educational Technology focusing on blended learning.
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The document discusses models for online operations at higher education institutions and managing change. It provides an overview of common models, measures of success, challenges institutions face, and how to improve effectiveness in a changing environment. Examples are given to demonstrate how to align operations with goals and adapt to new realities in higher education. Managing change through strategic, anticipatory approaches rather than reactive ones is emphasized.
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Rio Salada Online
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Web20 Intro Naj Shaik
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