The document outlines a marketing strategy and campaign for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, mapping out the customer journey phases, allocating a $50,000 budget across awareness, interest, and desire phases, and proposing blog post and social media content. It also provides recommendations for the website such as adding relevant blog posts, link building, and testing performance. Finally, it outlines an approach for an AdWords campaign targeting the UK to generate leads for a web accessibility course landing page. The objective is to get 35 clicks within 5 days by using awareness and action stage ad groups with relevant keywords.

1. Building a Marketing Strategy
Project 8: DMND Portfolio

2. 1.Customer Journey Based Marketing Plan

4. What: your offer

5. Option 1: Digital Marketing Nanodegree Program
Create a Customer Journey Based Marketing Plan with the goal of signing up
new customers to the DMND Program in one quarter.
Budget: $50,000
Profit: For the purpose of this assignment, the cost of the Nanodegree is
$999, assume a profit margin of 30%, meaning that Udacity makes $299 in
profit per student that signs up.
Campaigns: We want to aggressively grow the program, but, we want to do it
without losing money.

6. Marketing Objective:
Sign up 150 new Students within 3 Months

7. Who Are Our Customers

8. Target Persona
Target Persona
Background & Demographics
-Married with 1 Child
-Age: 27
-Income: $70 K
-Education: MBA
-Location: Dubai, UAE
-Wife is a Math Teacher
Hobbies
-Read Books
-Scubadives
-Tennis
-Frequent work traveler
Marketing Manager John Needs
-Wants to learn new skills for his
job
-Looking for ways to improve my
teams’ skills and knowledge
-Provide the best education
possible for his child
-Looking for a social cause to join
Goals
-Get promoted by the end of this
year
-Lead team to achieve company’s
objectives
-Explore the world with the family
-Enjoy time with friends and family
-Learn a new language
Barriers
-Financially overwhelmed
-Doesn’t have time to look after
himself
-Overwhelmed with work and
deadlines

10. Phases of the Customer Journey

11. When+How+Where = Marketing Tactics
Customer
Journey
Awareness Interest Desire Action Post Action
Message
● Introduce DMND
● Describe what it can do
for the target persona
• Discuss the courses
offered
• Mention the
collaboration with
different entities
• Highlight the
mentorship and forums
one can benefit from
during the course
• Promote the
different courses
offered
• Highlight the input
from Partnering
companies
• Discuss the career
benefits from
taking this degree
• Implicit Smooth
Path to Purchase
• Thank you Email
• Highlight Degree
benefits
• News & Blog Posts
related to Digital
Marketing
• Introduce New
Degrees
Channel
● Content marketing – Blog
Post
● Search: Leads to
Informative landing page
● Display and video ads
• Collect Email by
providing free pages
from the E-book
• Search
• Social Media
Advertising:
Facebook, Twitter,
YouTube & Instagram
• Re Targeting: Video &
Display ads on
Facebook & Twitter
• Re Targeted Ads:
Social Media,
Videos on YouTube
and Facebook
• Search
• Posts on Social
Media Platforms
• Emails
• Display & Video
• Email
• Social Media
Platforms
• Email
• Social Media
Channels

12. 2. Budget Allocation

13. Digital Marketing Nanodegree
Budget Allocation for Media

14. Awareness: Budget Allocation for Media
Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
AdWords
Search
$1,500 $1.40 1071
0.05%
0.5
Display $1,750 $5.00 350
0.05%
1.8
Video $1,750 $3.50 500
0.05%
0.3
Total Spend $5,000 Total # Visitors 1921
Number of new
Students
2.6

15. Interest: Budget Allocation for Media
Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
Social Media
Platforms:
Facebook,
Twitter,
Instagram &
YouTube
$1,750 $0.50 3,500 0.1% 3.5
AdWords
Search
$1,000 $1.50 666
0.1%
0.7
Display $1,250 $3.00 416
0.1%
0.4
Video $1,000 $2.75 363
0.1%
0.36
Total Spend $5,000 Total # Visitors 4,945
Number of new
Students
4.96

16. Desire: Budget Allocation for Media
Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
Social Media
Platforms:
Facebook,
Twitter,
Instagram &
YouTube
$12,500 $0.30 41,666 0.3% 125
AdWords
Search
$8,500 $1.50 5,666 0.3%
17
Display $9,500 $3.00 3,166 0.3% 9.5
Video $9,500 $2.75 3,454 0.3% 10.4
Total Spend $40,000 Total # Visitors 53,952
Number of new
Students
161.9

17. ROI: Budget Allocation for Media
Phase Total Spend
Total
Number of
Site Visits
Total Number
of Sales
Profit Per Sale Total Profit ROI
Awareness $5,000 1,921 2.6 $299 $777.4 -$4,222.6
Interest $5,000 4,945 4.96 $299 $1,483.04 -$3,517
Desire $40,000 53,952 161.9 $299 $48,408.1 $8130.80
Total $50,000 60,818 156.70 46,838.35$ $668.54

18. 3. Showcase Work

19. Market your Content

20. Blog Post
●The #IMAGINE campaign is a unique musical and
technological initiative that aims to highlight the harsh
conditions of children who lack the basic human rights. The
campaign is also a call to raise funds for UNICEF’s projects
in more than 190 countries.
●The campaign involved famous celebrities such as David
Guetta, Katy Perry, Edris Elba, will.i.am, and Courtney Cox
in a video in which they were singing along to John
Lennon’s Imagine. What I admired also about the video is
that it encouraged to record their version of Imagine and
share it with their friends and family on their social media
platforms using specific hashtags “IMAGINE” and
“Everyvoicecounts”.
● Full Blog Post: https://goo.gl/aR6Vtm

21. Summary
● Twitter: I chose Twitter because we can start a hashtag
campaign in which we encourage people to say how would they
imagine a better world for children in their countries in a tweet
or an image and donate as well. It will be good way to generate
new ideas that could help the UNICEF and shed lights on
conditions of children in areas not known to people and
encourage people to donate as well.
● YouTube: Since people are creating their Imagine videos, it
would be a good opportunity to collect the best ones and create
a playlist on YouTube in which it will increase the campaigns
visibility and get more people involved in the cause.
● Facebook: Since it’s the biggest platform in terms of users (
more than 1.5 Billions users), it will allow the Imagine campaign
spread the word to more people, get them to join the cause by
either visiting the website and donating, sharing post with their
friends and family, and even posting their own videos or images
( UNICEF could then repost them).

22. Twitter Post
●Every kid deserve to learn, Donate now for a
better future!
https://support.unicef.org/donate/now
●#educationforeveryone #imagineabetterworld

23. Facebook Post
●Imagine a world where there’s no hunger,
you can make this a reality, help UNICEF now
by donating to
https://support.unicef.org/donate/now and
make our world hunger free
#imagineabetterworld

24. YouTube Video Post
●How can you make a difference?
●How does it look like when children are given a chance in
life?
●Every kid deserves a chance to pursue his dreams. Find
out more by joining us to #FightUnfair:
http://uni.cf/fightunfair

25. Run a Facebook Campaign

26. Campaign & Ad Set

29. Ad Summary

30. Ad Images

31. Search Engine Optimization
(SEO) Audit

32. On Site SEO

33. Keywords
Head Keywords Highest Potential Tail Keywords Highest Potential
1 Social Media
Marketing
Digital Marketing –
59/100
Udacity Digital Marketing
Digital Marketing Jobs –
62/100
2 SME Nanodegree Program
3 Digital Marketing Digital Marketing Jobs
4 Content
Marketing
Digital Marketing Course
5 Email Marketing Corporate Training

34. Topic 1: What’s new in Digital Marketing?
• Since the keyword “Digital Marketing” has one of the highest potential
(59/100) among the head keywords I selected and has a volume
between 11.5 K – 30.3 K, then it is reasonable to write a blog post about
it to drive more traffic to the Udacity website.
• The blog will be divided into various topics covering latest trends,
recommended tools to use for SEO optimization, Social Media
Marketing, Content Marketing, and Email Marketing as well as insights
about company activities.
• The objective behind the blog would be to drive traffic to the website
and make people sign up for newsletters

35. Topic 2: Searching for a Job in Digital Marketing?
• The keyword “Digital Marketing Job” has a search volume between 851-
1,7K, an organic CTR of 88% and a potential of 62/100. Hence, it is fair to say
that writing a blog post on this topic can generate substantial traffic to the
website. Also, the blog could be used by Udacity to explain and list for its
readers the different skills needed in such job, the recent trends in the
industry. It could also benefit from the blog post to highlight its career
portal, showcase how its Digital Marketing course can boost your chances
in getting a job in this industry as well as the different services the company
offers to its members.
• This type of topic, I believe will encourage people to learn more about
Udacity in general and the Digital Marketing Nanodegree program in
specific which is aligned with the objective of enrolling new students to the
course.

36. Topic 3: Learn how to enhance your SEM with
those basic skills
• The keyword “SEM” has a monthly volume between 11.5K – 30.3K and an
organic CTR of 64% with a potential of 62/100. A topic on SME will have
good returns on investment however it will be difficult and competitive as
according to MOZ.com the difficulty level is 80/100. Regardless, I still believe
it is a good idea to invest in such a blog post to drive new leads.
• The blog post will discuss the ins and outs of SEM, and its benefits to the
driving traffic to the website. Also, since it is concerned with teaching basic
SEM skills, the post will include a glimpse of what the user will learn from
the course. Finally, it’s main objective is to generate leads for Udacity’s
Digital Marketing eBook, hence it will promote it as well.

37. Technical Audit: Metadata
DMND URL: http://dmnd.udacity.com/
Current Revision
Title Tag <title>Udacity Digital Marketing
Nanodegree Program Website</title>
No need to change the title tag as it clearly
describes what the content is all about
Meta-Description <meta name="description" content="" /> There’s no proper description, hence we
should elaborate like for example: “Gain
real-world experience running live campaigns
as you learn from top experts in the field”.
Alt-Tag <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/149
6943484-13815763-960x480-medium.jpg"
style="margin-top: 0px;" alt="" />
Should add a better descriptive caption
such as: aspiring digital marketers

38. Off – Site SEO

39. Technical Audit: Backlink Audit
Backlink Domain Authority (DA)
1 Why you may never be able to leave
school - BBC News
www.bbc.co.uk/news/business-39049889
100
2 Coursera Plans to Announce University
Partners for Online Classes - The New
York Times
http://www.nytimes.com/2012/11/04/educat
ion/edlife/massive-open-online-courses-
are-multiplying-at-a-rapid-pace.html
100
3 (Nofollow) Top Best Online Coding
Courses / Best Coding Programs - TOP 4
Free - Beginners - YouTube
www.youtube.com/watch?v=FWJ5JzU9tqU
100

40. Link-Building
Site Name Site URL Organic Search Traffic
1 Business Insider http://www.businessinsider.com 243 K
2 Marketing Land https://marketingland.com 2.1 K
3 Hub Spot https://hubspot.com 1.6 M

41. Performance Testing

42. Page Index
Based on Google’s Indexed Pages Checker, Udacity’s website has 1,090
indexed pages. Which is great because in order for any site to drive traffic to it,
its pages needs to be indexed.

43. Page Speed
Udacity needs to fix the speed issue for their website as according to Google’s
Page Speed Insights Tool, there’s no data available.
It is necessary to look into this matter, since site speed improves the sites
ranking potential and user experience.

44. Mobile-Friendly Evaluation
According to Google’s recommendations, it is important to maintain a mobile
friendly website as visitors are 5 times more likely to leave a website if it isn’t
mobile friendly. Also, Half of visitors will leave a mobile site if the pages don’t
load within 3 seconds.

45. Recommendations

46. Recommendation # 1: Add relevant blog posts &
Enhance Meta Description
My first recommendation is to include relevant blog posts to promote
Udacity’s career portal, the Nanodegree program and the different benefits
derived from taking this degree. The blog posts should include keywords
relevant to the website and have high potential and volume to drive organic
traffic. Additionally, Udacity’s needs to look out for its Meta Data not only on its
blog posts but for the whole website in general. It is important to use unique
description tags for each page to properly guide the Search engines as they
assess the content of the page first to learn what the page is all about.

47. Recommendation # 2: Link Building
Udacity needs to set a Link Building Strategy for its DMND website. To do so it
needs to contact blog owners with high organic traffic and partner with them.
Having a third party recommendation can increase the willingness of users to
actually enroll in the program. Also, it is a great way to expand promoting the
reach of the program through inbound links as they increase the SEO ranking
of the website in the search engines.

48. Recommendation # 3: Test Website Performance
Regularly
It’s necessary for Udacity to regularly perform maintain on their website to
maintain its good performance. According to Google’s ranking criteria, it highly
considers 3 aspects of a website, its mobile friendliness, the pages speed, and
the number of indexed pages. Hence, have a good score on those three areas
helps in Udacity’s goal in having a high SEO Rank.

49. Run an Adwords Campaign

50. Campaign Approach
Description, Marketing Objective & KPI

51. Approach Description
The campaign’s goal was to generate leads to Udacity’s Web Application Accessibility course
landing page in the UK. My approach was to create two Ad Groups ( Awareness and Action Stages)
to target different groups in the purchasing cycle and analyze which stage of the cycle we should
focus our resources.
My objective in Awareness Stage Ad Group was to generate interest for those who are looking to
learn a new skill but still did not decide which one to learn. As for the second Ad Group, it was
intended to lead users who already decided to learn how to make web apps accessible but did not
decide with which organization.
The ads and keywords were structured to generate awareness and convince people to choose
Udacity’s course. For instance, the words Learn More and Free Course were used in Awareness
Stage adds to entice people to visit the website and learn more about the course and the new skills
they could learn. The source of the Keywords was AdWords Keywords planner and they were
selected based on their relevancy and estimated reach.

52. Marketing Objective & KPI
Marketing Objective: Lead 35 visitors to the landing page within 5 days in the
UK
KPI: Number of clicks recorded within 5 days in the UK

53. Ad Groups
Ads and Keywords

54. Awareness Stage – Ad Group
Keyword List:
website design course fees, web design certificate programs, free web design training, learn
development online, best online training websites, web page design school, web accessibility standards
and guidelines, best program for web development, online design classes, web accessibility tools for
disabled, web development courses near me, web programming online, web content accessibility, web
designing course list, learn web page design, professional web design course, website building training,
web technology course, web editing course, learning web development where to start, website design
lessons

55. Action Stage – Ad Group
Keyword List:
online web design programs, it website design, learn complete web development from scratch,
professional web design, web design classes online free, online design classes, free web design
classes, website development course online free, web engineering, web development qualifications, e
learning web design, web application training, web graphic designer, online web design certificate
programs, free web design training, best online web development program, website development,
business, learn web page design

56. Appendix
Screenshots for Reference

57. Campaign Overview

59. Campaign Results Summary

60. Evaluate a Display Advertising
Campaign

61. Part 1: Evaluate a Display Image
Campaign

62. Display Image Campaign: Overall Results

63. Ad Campaign Results
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
1,973 282,066 0.70% $0.44
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$872.51 0.2% 4 $218.13 (+) $323.48

64. Display Image Campaign: Ad Results
A
B

65. Campaigns Performance Analysis
Creative A outperformed Creative B in terms of Clicks generated and number
of students signs. As we can see in the below table, 3 new students signed up
through Creative A where as in Creative B almost got 1 new student.
Although the CPA for A ($228.76) was more than B ($186.24) however, the
ROI of A was way higher as it generated $210.72 in return as for B the ROI was
$112.76.
Creative Clicks
Impressi
ons
CTR Avg CPC Cost
Conversi
on
Rate
# of New
Students
CPA ROI +/-
Creative - A 1531 216,199 0.71% $0.45 686.27
.2%
3 $228.76
(+)
$210.72
Creative - B 442 65,867 0.67% $0.42 $186.24
.2%
1 $186.24
(+)
$112.76

66. Display Image Campaign: Keywords

67. Keyword Clicks Impressions CTR Avg CPC Cost
1 Marketing Online 236 20750 1.14% $0.5 $118.64
2 Marketing Courses 19 1999 0.95% $0.27 $5.14
3 Online Marketing Courses 226 38259 0.59% $0.28 $63
4 Digital Marketing Training 57 8224 0.69% $0.54 $30.75
5 Marketing Program 5 1166 0.43% $1.6 $8.01

68. Suggestions
Suggestion 1: Remove low performing keywords and spend more on high
performing ones
Suggestion 2: Since different images were tested between creative A & B,
changing description and selecting the same image should now be the next
step of the A/B testing to see which creative affects people’s decision the
most.
Suggestion 3: Since we are moving to the next step of A/B testing phase, I
believe spending the same amount on each campaign is logical. At the end we
need to choose which creatives and campaign we need to select when moving
forward.

69. Part 2: Evaluate a Display Video
Campaign

70. Display Video Campaign: Overall Results

71. Ad Campaign Results
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
1,892 157, 517 1.20% $0.44
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$825.61 0.2% 4 $206.40 (+) $370.4

72. Display Video Campaign: Ad Results
B
A
Campaign A - Short Keyword List
Campaign B - Large Keyword List

73. Campaigns Performance Analysis
The campaign for VIDEO B cost us more than campaign A ( $535.5 > $290.21) however, the ROI for B
was substantially way higher than the ROI of A ( $361.5 > $8.79). Also, when we look at the number
of students sign ups and the CPA, we can conclude that Campaign B out performed Campaign A
since more students ended it up signing at a lower CPA.
Creative Clicks
Impressi
ons
CTR Avg CPC Cost
Conversi
on
Rate
# New
Student
CPA ROI +/-
Campaign A 453 54,312 0.83% $0.64 $290.21
.2%
1 $290.21 (+) $8.79
Campaign B 1,439 103, 205 1.39% $0.37 $535.40
.2%
3 $178.50 (+) $361.5

74. Display Video Campaign: Keywords

75. Key Campaign Results (Keywords)
The highest performing keyword is: Ad Advertisement. It has the highest
number of clicks (510) as well as the highest ROI ($213.42) and the lowest CPA
($85.58) between the keywords that had student sign ups. Concerning the
other keywords listed in the table below, only Online Marketing Video had
registered a student sign up however, its cost was $253.33 as for the ROI it was
$45.77.

76. Keyword
Click
s
Impressi
ons
CTR Avg CPC Cost
Conversi
on Rate
CPA
# New
Students
ROI +/-
Ad
Advertisement
510 24,172 2.11% $0.17 $85.58
.2%
$85.58 1 $213.42
Online
Marketing
Video
495 42,440 1.17% $0.51 $253.23
.2%
$253.23 1 $45.77
Digital
Learning
Courses
207 14,198 1.46% $0.31 $64.99
.2%
N/A 0 - 0
Business
Training
Course
163 17,437 0.93% $0.63 $103.43
.2%
N/A 0 - 0
Course Digital
Marketing
106 8,726 1.21% $0.43 $45.50
.2%
N/A 0 - 0

77. Suggestions
Suggestion 1: Focus more on the Large Key Word List as it is generating more
conversions. We can keep some of the highest performing keywords in the
Education Keyword list as they can contribute to the campaign such as:
Business training course and course digital marketing
Suggestion 2: Stop Campaign A since Campaign B is clearly preforming better
than Campaign A. Hence, allocate the budget to just Campaign B to increase
conversions
Suggestion 3: Following Suggestion 2 we can A/B test on the title of the Ad.
Using the same Keywords and Video of Campaign, we Can create two ads:
- Title of Ad 1: What to Expect from our Digital Marketing Course
- Title of Ad 2: Want to become Digital Marketer?

78. Part 3: Results, Analysis and
Recommendations

79. Recommendations
For the Display Image Campaign, I would recommend that we keep on A/B testing the
creatives to see which combinations will help us achieve our objectives the most. Changing
images to see if it affects users decisions to click the ad is one suggestions to try moving
forward.
Concerning the Video Display Campaign, I believe focusing on Campaign B is ideal at this
point. We can A/B test to see which ad creatives match the most together and decide
afterward which one to adopt
The keywords that are performing the most should be kept and the ones with low ROI and
High CPA should be removed to concentrate our budget on more fruitful keywords
In the landing page, I would suggest we add the keywords that are generating leads the most.
This will help us in terms of relevancy and in the bidding. Also we can test how will users act
when the video ad they click on leads them directly to the video on the landing page where
other information will be included as well as a button to sign up for the course.

80. Market with Email

81. Email Part 1
Plan Your Email Content

82. Marketing Challenge: DMND

83. Email Content
Email Content Plan
Email Topic Marketing Objective KPI
Email #1 Thank you!
Engagement &
Promotion
Number of emails
opens & Number of
visits to landing page
Email #2 Blog Post Engagement
Number of post
shared online
Email #3 Course Enrollment Conversion
Number of course
sign ups

84. Email #1
Email Content Plan
Subject Line Body Summary Visual CTA Link
Thank you!
The content of the email will
first thank the subscribers for
signing up and it will introduce
the digital marketing course
Visuals will
include
Udacity’s logo
and two to
three photos
that promote
the company
and the DMND
“ Get
Started!”
The CTA will be
to encourage
the reader to
visit the DMND
landing page
where he will
find out more
about the
course
http://dmnd.uda
city.com/
There will be 1
link in the
email which
will lead to the
DMND landing
page

85. Email #2
Email Content Plan
Marketing Objective Subject Line CTA
Engagement
Top 10 Needed Skills for
Entrepreneurs!
Share Blog Post!

86. Email #3
Email Content Plan
Marketing Objective Subject Line CTA
Conversion
Take your career to the
next level by signing up
to our Online Digital
Marketing Course!
Sign up!

87. Email Part 2
Calendar

88. Email Campaign Calendar Key
▪ Yellow - Planning Phase
▪ Blue - Testing Phase
▪ Green - Send Phase
▪ Red - Analyze Phase
Key
Planning Phase
Testing Phase
Send Phase
Analyze Phase

89. Email Campaign Calendar
Week 1 Week 2 Week 3
M T W Th F M T W Th F M T W Th F
Email
#1
Email
#2
Email
#3

90. Email Part 2
Craft Your Email

91. Email Copy: Email #1
Subject Line: Thank you Hani for Signing up for our Newsletter!
Body: Thank you for signing up for our Newsletter & Welcome to the Udacity Community!
Introducing the Udacity Digital Marketing Nanodegree Program!
This one of a kind program offers you the opportunity to master platform-specific skills valued by
top employers, while at the same time establishing a broad-based understanding of the whole
digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small
firm, or even go independent as a freelance digital marketer.
Real World Projects!
In this unique program, you’ll get to run live campaigns on major marketing platforms. You’ll learn and
apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work.
CTA: Get Started!
Link for CTA: http://dmnd.udacity.com/

97. A/B Testing Email

98. A/B Testing Email
A/B Testing is an integral part when launching a campaign. It allows the marketer what content factors work best
with each other and which parts of the campaign is helping the marketer achieve his objectives. In regards to the
current email campaign I would first test on component. For instance, I would test the CTA first and keep the subject
line the same. After a certain period and when I have collected enough data to determine which CTA version I should
adapt, I move on to test the subject line. Finally, I will select the versions that had positive impact towards achieving
my goal.
A/B Testing
Subject Line CTA
Email #1
Thank you & Welcome to our
Community!
Sign Up!

99. Sending and Analyzing
Results

100. Results Email #1
Results and Analysis
Sent Delivered Opened Opened Rate Bounced
2500 2250 495 22% 225

101. Results Continued Email #1
Results and Analysis
Clicked CTR Take Action Conversion Unsubscribed
180 8% 75 3.33% 30

102. Final Recommendations
Before launching the email campaign, we should create two versions for each email and test one
component in each version and identify which version yield the best results.
Since Email # 3 objective is conversion, then we need to track the conversion rate as well as the CTR
to determine whether our content and plan are successful. As for Email # 2 we should monitor the
Opened rate and bounce rate as it is important to determine if people are interested and are
engaging with the content in the email.
Also, since email 2 and 3 will launch after analyzing the first email, then we will use the outcome of
the 1st email to better understand our readers and craft our email according to their preferences.
Another important aspect to look out for, the rate of unsubscribes on the list. We need to look for
the reasons it led the readers to this decisions. For instance whether we are sending too much
emails, or our content is not relevant to our readers anymore. Additionally, we need to avoid leading
our emails to the spam box by following the guidelines by including the opt out solutions, and our
company’s address