Unacademy is an Indian educational technology company founded in 2015 in Bangalore by Gaurav Munjal, Roman Saini, and Hemesh Singh. It offers online learning services for competitive exams through its network of over 18,000 educators on its mobile app and website. Unacademy aims to provide accessible education to anyone regardless of location or financial means by building the world's largest online educational repository of content created by top educators.

1. unacademy
Smart
Business
Box

2. About…
'Unacademy' is an Indian educational
technology company, based in Bangalore.
 Originally created as a YouTube channel in 2010 by Gaurav
Munjal, the company was founded in 2015 by :
 Gaurav Munjal
Roman Saini
Hemesh Singh

3. Furthermore…
The company has a network of over 18,000 educators, and offers
preparation material for several professional and educational
entrance exams.
 Unacademy lessons are in the form of Live Classes both free
and via subscription.
Once they understood the growing popularity of the platform, the
team was quick enough to bring more educators on board as
collaborators with an exclusive app meant for educators.
If any doubt you can ask for help on help@unacademy.com

4. SERVICES…
 Unacademy provides preparation study material for students
aspiring for civil services, bank jobs and other competitive exams
in India
They do not replace the school or the college teachers.
They are not here to replace the teacher, they are here to augment
the teaching and learning process.
The success of Unacademy is due to a lot of test-taking and test
preparation platforms that the current smartness is not in
replacing the teacher but in augmenting the teaching process

5. The app…
The unacademy app enables you to get unlimited access to Courses,
Live Classes, Mock Tests, Quizzes and many more.
 Here are some of the top features and educators that can help you
to crack your exam.
Here you get Interactive Live Classes: Attend Live sessions,
participate in the Live Chat and get your doubts cleared - all during
the class.
Their vision is to partner with the brightest minds and have courses
on every possible topic in multiple languages so the whole world can
benefit from these courses.

6. Vision : to become the go to platform to learn or teach…
 Education should not be a function of language , location or financial means.
 They aim to break these barriers by building the world’s most largest online
educational repository.
 This repository will host content by star educators & can be accessed by anyone
looking to learn.

7. TARGET AUDIENCE: LEARNERS &
EDUCATERS…
The platform is used by learners who are looking to learn
something new or preparing for a competitive exam.
They have amazing content about several topics.
This content on the platform is prepared by the star educators
who are passionate about teaching or are really good at it.

8. Innovate , Engage , Empower…
Unacademy facilitates the use of technology and tools for millions
of learners .
To connect with the best educators
Students in the remotest parts of India have access to their
content.
Top educators from all over the India specially create content for
their platform.

9. Brand personality…
UNSTOPPABLE- They’re driven by the relentless passion to
challenge the status quo.
UNCONVENTIONAL- They foster a culture of continuous
innovation to stay ahead of the game.
UNWAVERING- They focus all their efforts on empowering great
educators and inspiring enthusiastic learners.
UNBAISED- They listen and care about every users needs to
ensure that they succeed.

10. Their strategy...
VISUAL IDENTITY: The unacademy identity forges the connection
between them and their users , builds user loyalty and determines
how their users will perceive their brand.
CONTENT: Begin the sessions with a brief introduction , content
should be relevant to the topic of the session.
FORMAT: They stick to the maximum time limit and take
questions towards the end.

11. More to learn
about
unacademy…
For knowing more about the ideas of unacademy , one can watch
some you-tube series of various channels like Dice media and
TVF ( the viral fever ) .
The very famous series an individual who is serious about his or
her carrier must watch are :
 TVF Aspirants
 Kota factory
 Operation MBBS

12. Social media…
Unacademy’s strong presence on social media (
Facebook , twitter , Instagram ) helps them in remaining
connected to their main audiences . Thus far , social
media has not only helped umacademy to increase
platform – traffic and conversions but also builts user
loyalty . The content posted on unacademy’s social
media handles must be academically relevant and
beneficial to their respective audiences . Content is
cross – posted across the tree channels ( mentioned
above) .

13. Core values …
BE NICE , BE RESPECTFUL .
BE HONEST & OF INTEGRITY.
BE WILLING TO UN-LEARN ,
LEARN & RE-LEARN.
BELIEVE IN MAGIC.

15. Type Private
Industry Distance Education
E-Learning
M-learning
EdTech
Founded 2015; 6 years ago
Founder Gaurav Munjal
Roman Saini
Hemesh Singh
Headquarters Bangalore, India
Area served India
Products Unacademy app, website
Revenue US$11.15 million (2020)
Net income US$-31 million (2020)
Website www.unacademy.com
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