This presentation tells on how to transform an offline coaching centre . We have used CCDIV approach to digitally transform an offline coaching centre.

1. DIGITAL TRANSFORMATION
OF AN OFFLINE COACHING
CENTER
Submitted by :
Aishwarya Aher
Gaurav Jaiswal
Pranit Dugar
Sanjeev Sahu
Shruti Singhal
Shruti Tiwari
Subhadeep Chakraborty

2. INTRODUCTION
• Lyceum is an offline coaching center,
teaching to students from classes 7th – 12th
• Students are primarily from the local
government schools enrolled in Bengali
medium curriculum, West Bengal board
• With lack of good infrastructure and
teachers, the government schools are
unable to provide quality education
• Left with no other option parents send their
children to tuitions/ coaching centers

3. OBJECTIVE
• To create an online video learning platform where students can learn
by watching videos in their own regional languages
• Harness the potential of online regional language education
• To step into the overall city market
• Provide the video courses at a cheaper price , prices can be as low as
Rs 200 per month

4. PLAN OF ACTION
• Simultaneously, building the platform while also running the offline
business
• During the first year of digital transformation, offline classes will be
held and recorded at the same time
• Both classroom teaching and online whiteboard methods will be used
• After the first year, the videos will be uploaded in the platform
• Some videos would be uploaded in the YouTube to increase the
awareness of the platform

5. IMPLEMENTING C-C-D-I-V STRATEGY
CUSTOMER COMPETITION DATA INNOVATION VALUE

6. CUSTOMER JOURNEY MAP
Awareness from
word of mouth,
digital
marketing
campaign
Surfing,
YouTube videos
Trial version of
the online
platform
Payment for the
subscription
scholarship
programs(
reduced fee for
merit students)
Reviews and
comments on
social media
and our
platform &
Word of Mouth
Discovery
Research
Desire
Action
Loyalty
Advocacy

7. CUSTOMERS: access strategy
• Students will be able to watch the online videos in their devices from
their homes
• The portal can be accessed from all devices, through browsers and
applications
• Payment can be done through all mobile wallets and all type of cards
and can also be paid through banks( cheque, dd etc)

8. CUSTOMERS: engage and customize strategy
• A demo version of the platform will also be released so that students
can decide weather to purchase full version or not
• Students can create their own studying plan and watch the videos at
their own pace
• Students can also decide to take tests after every chapter to test their
understanding

9. CUSTOMERS: connect and collaborate strategy
• Students can ask doubts in the platform and can get answers in real
time from the trainers
• Students will have access to a platform where they can have
discussion with each other
• Students can also interact with the trainers on social media platforms
like Facebook, twitter, reddit etc.
• All the students can participate in free open online quiz competitions
held in the platform and social media where all students( weather
enrolled or not) will compete against each other.

10. COMPETITIVE VALUE TRAIN
TEACHER
TEACHER
TEACHER OTHER
COACHING
INSTITUTE
COACHING
INSTITUTE
STUDENTCOACHING INSTITUTE
OTHER ONLINE
PORTAL
ASYMMETRIC COMPETITION
SYMMETRIC COMPETITION (INTERMEDIARY)
ONLINE PORTAL
FAMILY OR FRIENDS
TEACHING
SYMMETRIC COMPETITION

11. LEVERS TO TURN DATA INTO VALUE
Insights:
•Performance of the
product
•Studying patterns
•Concentration levels of
students among various
class groups
•Group study with the help
of chatbot.
Targeting:
•Student- grade wise
•School wise
•Geography wise
•Device wise
•Preference wise
Personalization:
•Tailor- made courses for
10th and 12th board exams
•Results with tailor made
feedbacks
•Custom made beginners,
intermediate, advanced
courses
•Career counselling
through after 10th - 12th
predictive analysis
Context:
•Product penetration in
target market
•Business performance
standards
•Set standards for every
student to compare their
performance with others

12. INNOVATION
FROM
• Business Decision based on the
knowledge and experience of senior
teachers and the business owner
• Ideas (opening more chains) are
difficult, expensive and slow
• Experimentation cannot happen
• Failure is avoided at all cost
• Focus on the end product
TO
• Business Decision based on the data
collected and from the insights drawn
• Digitization idea is affordable, fast and
easy
• Experimentation can be conducted on
the website constantly by experts
• Failure is learned from early and
cheaply
• Focus on the minimal viable prototype
and iteration after launch

13. SCALING UP AN INNOVATION
Polished roll
out of the
platform to the
students
Polished
launch of
website and
app to target
market
MVP rollout to
the students of
lyceum
coaching
students
Cannot iterate
quickly after
launch
Can iterate
quickly after
launch
Cannot limit roll-
out
Can limit roll-out

14. VALUE
Online video
classes
Students
preferring
videos in
regional
languages
Offline
classroom
teaching
New
customers will
also come to
the coaching
center
SAME
NEW
NEWSAME
VALUE PROPOSITION
CUSTOMERS