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Study abroad educational consultancy business online marketing plan guide
This document provides information and recommendations for marketing a study abroad business online. It discusses: 1. Using inbound marketing tactics like content creation through blogging, video tutorials, infographics and case studies to attract and engage customers. 2. Implementing email marketing, sales funnels, and lead magnets to nurture leads and convert them into customers. 3. Leveraging social media platforms like Facebook, Instagram, and YouTube to promote the business, set goals and objectives, research competitors, and engage customers. The document emphasizes using online content and conversations to educate prospective students and build trust, in order to increase website traffic, qualified leads, and business growth.
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Study abroad educational consultancy business online marketing plan guide
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- 2. Do your Is your OWNER Areyou a study abroad business WEBSITE work for you in QUALITY LEADS ? ? SOCIAL MEDIA profiles are engaging and influencing? delivering for your business www.finso s.com
- 3. Your study abroadwebsite should educate and convert users to loyal customers. You are speaking to student / working professional Improve website for better lead generation We assume that you have study abroad website. If you don't have immediately contact us. www.finso s.com
- 4. WHO ARE YOU Age:16 yrs + Gender: Male and Female Details: Student / Working professional resides in Kerala uses a smartphone spends a lot of time online Payment: DEPENDENT on parents, Self Key Concerns: ‘Should I pursue further education?’ ‘What to study? Where to study?’ SPEAKING TO? First define your ideal customer persona An example below: www.finso s.com
- 5. Increase new visitorsto website by 20% every month Increase Call-to-action click rate Increase contact form submissions from landing page. www.finso s.com Study abroad business website GOALS
- 6. STRATEGIES Generate continuous qualitycontent on site Social media growth with links Search engine marketing Search engine optimization Landing page optimization Continue to connect with target audience on social media Re-targeting www.finso s.com
- 7. TACTICS 2 blog postsper week 5 FB posts per day 5 Twitter Tweets/Retweets per day SEM: Increase AdWord traffic by improving quality score SEO: Increase quality of web site both on on-page and off-page Optimize SUBMISSION form A/B testing with buttons Strong CTAs (call to actions) on WEBSITE PAGES Follow who’s talking about our interests on social media Effectively utilize Facebook ads Use google search and display ads to drive quality targeted traffic to website landing pages www.finso s.com
- 8. www.finso s.com Web Design Howyour study abroad business website should look & function.
- 9. Show your valueto the user at beginning itself www.finso s.com
- 10. www.finso s.com Build trustwith your customers
- 11. www.finso s.com Include contentthat keep your visitors engaged
- 12. www.finso s.com Introduce variousstudy abroad plans with visitors
- 13. www.finso s.com Encourage yourvisitor to keep in touch with you in social medias
- 14. www.finso s.com Add testimonials,It can persuade consumer decisions
- 15. www.finso s.com SEO Recent researchshows that online search is a major factor in students discovery and choice of education institution SEO is a “new age” marketing technique, but it’s critical to a web presence in this day and age. By a quality SEO builds trust and credibility, traffic and conversion. You’re not on page 1, you’re not winning the click & business! for study abroad business
- 16. Here on leftside you can see the google search result for the keyword "study abroad Canada" Are you able to find your study abroad website in this result? If not, It's time to make changes to your website marketing strategy. We can design a perfect marketing strategy to bring you in first page of search engine result pages www.finso s.com
- 17. Keywords that canbe used for your study abroad business It is the list of keyword that can be used in your study abroad website SEO www.finso s.com
- 18. Lead Generation andDirect Marketing Increase organic traffic to your website Target a specific person or group of students Increase Revenue. Whether it's directly or indirectly, websites use SEO to increase the revenue from their visitors Gain More Leads Engage & Educate Users Increase Brand Awareness Improve Customer Satisfaction www.finso s.com Goals of SEO
- 19. Find an “OpportunityKeyword” Analyze Google's First Page. Create Something Different... Or Better. Add a Hook. Optimize For On-Page SEO. Optimize For User Intent. Make Your Content Look Awesome. Build Links to Your Page. Conduct Competitor Analysis Keyword Analysis Link-Building Analysis Analyze Your Back-links Optimize for Mobile Use Secure HTTP Optimize Page Speed Optimize for Voice Search Use Structured Data www.finso s.com Strategies of SEO Tactics of SEO
- 20. www.finso s.com On-page SEOfor your study abroad business Meta title and description Is it your post is for student to study in Canada, then use the title, keyword, description etc... likely by this, Title: Study in Canada - Your Company Name Keywords: Education, consultants, Study overseas, study abroad, international education Description: Your Company name in India- Study abroad in Canada, we help students to study overseas in Canada Keyword to be focused Primary Keyword : Study Abroad secondary Keyword : Study overseas Additional keywords : Study, overseas, Canada, Education consultants
- 21. www.finso s.com Your URLsshould be simple, short, and easy for a search engine to tell what the page is about Each page and blog post formatted properly Broken up with headings and subheadings (h1 and h2 tags) Use 2-3 sentences per paragraph Bolding or italicizing important points Optimized with a call to action 43% of people skip blog posts instead of reading the whole thing. Make it easy for people to read! Your images have keywords in their ALT tags with Use links in your content All your website’s pages should have SEO meta titles and descriptions Each page on your website should be optimized for SEO keywords Your URL structure should be optimized for search engines
- 22. Social Networking Sites Blogging NicheForum Marketing Search Engine Submission Directory Submission Social Bookmarking Infographics Photo Sharing Video Marketing Business Reviews Local Listings Guest Blogging Question & Answer Off page SEO for your study abroad business High rank in search result means higher traffic to the website. SEO is important for the increase in page ranking. Off-page SEO help the website to get better page rank. Detailed techniques are explained in the below marketing section. www.finso s.com
- 23. www.finso s.com Sure, youneed to have a good service but if people don’t know about your offerings to begin with then how can you generate sales? Marketing is important because it helps you to educate your customers about your services. It increases customer engagement, It will sell your services. Ultimately drives sales. MARKETING
- 24. Shouting and throwingdigital information like commercials, print ads, and cold calling of your study abroad consultancy at strangers to buy your service aren’t nearly as effective as you think when there are thousands of companies simultaneously doing just that. Throughout the years, marketers learned if they targeted a specific audience, they would yield better results. With a focus on where the audience is being reached, and what content got their attention we see marketers building a valuable tool. And so, the shift to Inbound marketing began. www.finso s.com Marketing can be classified as inbound and outbound marketing. Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Inbound marketing, where the customers find you when they need you.
- 25. www.finso s.com Inbound marketing for studyabroad business Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic adviser and expert.
- 26. www.finso s.com Content marketing for studyabroad business Content marketing helps to improve conversions because it allows you to connect with and way to educate your leads and customers. Not only are you working to build trust and relationships, but you are also encourage conversions by giving consumers the information they need to make an educated selecting you decision.
- 27. One of themost effective ways to build brand awareness, while providing relevant and useful content to the students that are looking to go study abroad is through consistent blogging. Blogging is an inexpensive way for a study abroad businesses to drive traffic to your site, enhance inbound marketing efforts and attract more perspective students. 1. Blogging www.finso s.com You can clarifies their doubt by writing blog posts. Through the blog, student read the relevant article for their need and they will ask question as comments to you. You suggest a solution for that and gradually trust building is happening thereby you can increase website visitors and qualified leads
- 28. How can Istudy abroad for free? Is education expensive in Canada? How can I permanently live in Canada? How much does it cost to study abroad in Canada? Is education free in Canada for immigrants? What is the easiest way to move to Canada? Can I go to Canada without a job offer? Is education free in Canada? These are the examples for the blog post you can include in your study abroad site. www.finso s.com
- 29. 2. You-Tube Videos www.finsos.com YouTube marketing is important to small businesses because of the potential for your video to go "viral" or get tons of views from a lot of potential customers. It is repeatedly shared on social media sites or by email with thousands of viewers generating a large amount to traffic to your video and your website. You can make different types of videos like Q&A section videos, which clarifies the doubts of students that plan study abroad. Testimonials are an extremely important part of the success of your business. On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal customers are a critical part of the presence of your business. Successful testimonial that can be make as a video. It enhance trust and popularity of your consultancy.
- 30. 3. Infographics An infographicis identified as a visual presentation of information, data or knowledge. It uses design elements to exhibit the content of difficult messages in order to be effortlessly understood and grasped by the reader. Infographics are the more effective than a huge blog post. Infographic can be shared in many medium , which opens one more way to get noticed by the audience. Infographics can draw traffic to your website there by you can increase your business. www.finso s.com Topic that can be represented as an infographics are... Things to remember in a study abroad Why study abroad? Study abroad programs Who study abroad and where? Top colleges for study abroad?
- 31. 4. Case studies WhyCase Studies Are So Important? Case studies are a marketing staple. Businesses use them to show how their service has been implemented successfully by customers. For your study abroad consultancy you can prepare case studies to show your prospects how your service can be beneficial for them. Case studies of various aspects of thing when student successfully completed the abroad education might convince and convert potential customer more wisely. www.finso s.com
- 32. www.finso s.com for studyabroad business Opt-in Email Marketing Opt-In Email Marketing Why It Is Important. When a prospects opts in to your email list, he or she gives you permission to send marketing emails. Consumer wants to receive marketing messages from your company. It very is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.
- 33. www.finso s.com for studyabroad business Sales Funnel A sales funnel is a series of pages that direct the user to the page that serves as the end goal. These funnels guide users through this journey of pages that aim to sell your services by also adding options to upsell your sales process.
- 34. In this salesfunnel strategy we get the potential customers from opt-in, from there sales funnel journey starts. Sales funnel is not like a traditional landing page. Traditional landing pages are simply just serve only one service at a time but sales funnel are not that. It help our business to achieve the goal through customer journey . When a student landed to buy a service of you from a social media advertisement you can introduce an opt-in email in front of them. Through a variety of means, such as email newsletter signups, ebook downloads, online quizzes and more, prospects enter into your sales funnel through an enticing offer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. The goal of your entire sales funnel is to solve your customer's problem. When you know the problem, and you build content to draw them in, then offer them your service to solve their problem by awareing, influencing. www.finso s.com
- 35. www.finso s.com for studyabroad business Lead Magnet A lead magnet is an incentive that you can offer to potential customers in exchange for their email address, or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. You can use lead magnets is to grow my email list. These actions are easier to measure because there is an action people take when they download or sign up for something.
- 36. www.finso s.com Here isan example for lead magnet Free Short Consultation If you’re a study abroad consultancy, then what’s a better way to get new clients on aboard than to have them get the actual experience of one of your consultations? The only downside to free consultations is that they do have a time expense, but when you compare that time expense to the total revenue a new lead could bring, then free consultations could be a very worthwhile investment. To weed out those who won’t actually convert into paying customers, it can be helpful to use a complex form that takes a little bit of time to fill out. The more info you have about the lead, the better you can judge whether they are a good fit for your business. You can use lead magnets is to grow my email list. These actions are easier to measure because there is an action people take when they download or sign up for something.
- 37. www.finso s.com for studyabroad business Social media management Social platforms help you connect with your customers, increase awareness about your Study abroad consultancy, and boost your leads and customers. With more than three billion people around the world using social media every month, it’s no passing trend.
- 38. www.finso s.com Facebook, Instagram,Pinterest, You-Tube are the popular social media platforms that you can run social media activities. Taking the time to create a social media plan right upfront will ensure that all your social efforts support specific business goals. Set social media goals and objectives Create goals they should be specific, measurable, attainable, relevant, and timely. It has a real impact on your business, like acquiring customers or raising your conversions rate, rather than simply racking up likes. Research the competition Learning from what others have done is a great way to reduce your learning curve. A competitive analysis and some social listening strategies can give you insight into what’s working and what’s not for other businesses like yours. Conduct a social media audit If you’re already using social media, now’s the time to take a step back and evaluate what you’ve done so far.
- 39. Find inspiration Take inspirationfrom the success of small business in all industries. Where can you find these success stories? Head to the business section of most social networks and you’ll find useful case studies. It’s also a great idea to ask existing followers what they want to see more of, then give them exactly what they ask for. Create a social media calendar A social media calendar helps you post the right content to the right social channels at the right time. It should include a plan for your content mix. Try starting with the 80-20 rule: Use 80 percent of your content to inform, educate, or entertain your audience and 20 percent to promote your brand or sell your products. Decide which platforms are right for you Don’t make assumptions about where your audience spends their time online. Keep in mind that you can use different social channels to reach different audiences, or to meet different business goals. Select wisely social medias that boost your business. www.finso s.com
- 40. Build relationships The uniquebenefit of social media compared to other marketing channels is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale right upfront. Know your audience First you need to understand who your audience is. By compiling data on your current customers and then digging deeper with social media analytics, you can develop a solid picture of who’s serving from you and who’s already interacting with you online. Then you can revisit your social media plan to include ways to reach more people just like them. Monitor and respond to all social media conversations around your business You need to be aware of the conversations that are happening about your business elsewhere online and respond where appropriate. www.finso s.com
- 41. Schedule your contentto free up more time for engagement Once you have that calendar in place, you can create your social posts in advance and use scheduling tools to post them automatically at the right time. This allows you to dedicate one block of time per day or per week to creating your social content, rather than having it become an activity that takes you away from other tasks throughout the day. www.finso s.com
- 42. www.finso s.com Outbound marketing for studyabroad business Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.
- 43. 1. Google Searchad Marketing(PPC) The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a study abroad business to get the much coveted first spot in search. www.finso s.com There are many techniques in outbound marketing. Techniques can be successful for a study abroad business are listed below.
- 44. www.finso s.com 2. GoogleDisplay Ad Marketing (Banner Ad) If you a study abroad business, you know how important proper marketing is. Without the right marketing and advertising techniques, people will not know that your company exists and your business will suffer as a result. From the first moment you are open to the public you need to make your presence known and try to spread word of your business as far as you can. A banner ad is a form of advertising that is used online. That work to get targeted traffic and build brand awareness. Using banner advertising is one of the best things any company can do to get its name out there. Even if you have just started up, it is a worthy investment for your company to put in the money and find affiliates to post your ads for you. The more people that know about your business, the more customers you will draw in and the more income you will generate.
- 45. www.finso s.com 3. SocialMedia Marketing Social media marketing increases your brand's awareness. Social media marketing helps to validate your brand. A company's social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. Now, it’s the biggest social media platform out there. It offers marketers the most data and the most targeted ads. With Ads in various social medias, you can target students in Kerala between the ages of 17 and 35. You can choose to target people based on their demographic, device, age, interests, and a load of other characteristics. We can set social media ads for different purposes want to drive traffic to your website, drive conversions, promote your Page, get engagement on your post, we can also target lookalike audiences too.
- 46. 4. Video Marketing(You-tubeVideo Ads) The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels. www.finso s.com
- 47. Seems promising foryour business? START TODAY! Consider hiring a professional If the above sounds too much like hard work or if you simply don’t have the time to perform all these crucial actions yourself, get in touch with INBOUND DIGITAL MARKETING (Tarasva Solutions Pvt Ltd). We can transform your website into a compelling, persuasive marketing tool and engage new audiences over the entire online platform.
- 48. www.inboundlead.marketing www.finsofts.com hello@inboundlead.marketing finsofts@gmail.com 9895479017 | 8281901113 TarasvaSolutions Private Limited 37/1089 - D1, Kadappally Moolayil, Changampuzha Nagar PO, South Kalamassery, Ernakulam Kerala - 682033 Tarasva Solutions Private Limited– talk to us to learn more