Study abroad educational consultancy business online marketing plan guide

1. Study abroad
service
business
SUCCESS
Checklist

2. Do your
Is your
OWNER
Are you a study abroad business
WEBSITE work for you in
QUALITY LEADS
?
?
SOCIAL MEDIA
profiles are engaging and influencing?
delivering
for your business
www.finso s.com

3. Your study abroad website should
educate and convert users to loyal
customers. You are speaking to
student / working professional
Improve website
for better lead
generation
We assume that you have study
abroad website. If you don't have
immediately contact us.
www.finso s.com

4. WHO ARE YOU
Age: 16 yrs +
Gender: Male and Female
Details: Student / Working professional resides in
Kerala uses a smartphone spends a lot of time online
Payment: DEPENDENT on parents, Self
Key Concerns: ‘Should I pursue further education?’
‘What to study? Where to study?’
SPEAKING TO?
First define your ideal customer persona
An example below:
www.finso s.com

5. Increase new visitors to website
by 20% every month
Increase Call-to-action click rate
Increase contact form
submissions from landing page.
www.finso s.com
Study abroad
business website
GOALS

6. STRATEGIES
Generate continuous quality content on site
Social media growth with links
Search engine marketing
Search engine optimization
Landing page optimization
Continue to connect with target audience on social media
Re-targeting
www.finso s.com

7. TACTICS
2 blog posts per week
5 FB posts per day
5 Twitter Tweets/Retweets per day
SEM: Increase AdWord traffic by improving quality score
SEO: Increase quality of web site both on on-page and off-page
Optimize SUBMISSION form
A/B testing with buttons
Strong CTAs (call to actions) on WEBSITE PAGES
Follow who’s talking about our interests on social media
Effectively utilize Facebook ads
Use google search and display ads to drive quality targeted traffic to
website landing pages
www.finso s.com

8. www.finso s.com
Web Design
How your study
abroad business
website should
look & function.

9. Show your value to the user
at beginning itself
www.finso s.com

10. www.finso s.com
Build trust with your customers

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Include content that keep
your visitors engaged

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Introduce various study abroad
plans with visitors

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Encourage your visitor to keep in
touch with you in social medias

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Add testimonials, It can
persuade consumer decisions

15. www.finso s.com
SEO
Recent research shows that online search is a major factor in students discovery and
choice of education institution
SEO is a “new age” marketing technique, but it’s critical to a web presence in this day
and age. By a quality SEO builds trust and credibility, traffic and conversion.
You’re not on page 1, you’re not winning the click & business!
for study abroad
business

16. Here on left side you can
see the google search
result for the keyword
"study abroad Canada"
Are you able to find your study
abroad website in this result? If not,
It's time to make changes to your
website marketing strategy.
We can design a perfect marketing
strategy to bring you in first page of
search engine result pages
www.finso s.com

17. Keywords that can be used for
your study abroad business
It is the list of keyword that can be used in your study abroad website SEO
www.finso s.com

18. Lead Generation and Direct Marketing
Increase organic traffic to your website
Target a specific person or group of students
Increase Revenue. Whether it's directly or indirectly, websites use
SEO to increase the revenue from their visitors
Gain More Leads
Engage & Educate Users
Increase Brand Awareness
Improve Customer Satisfaction
www.finso s.com
Goals of SEO

19. Find an “Opportunity Keyword”
Analyze Google's First Page.
Create Something Different... Or Better.
Add a Hook.
Optimize For On-Page SEO.
Optimize For User Intent.
Make Your Content Look Awesome.
Build Links to Your Page.
Conduct Competitor Analysis
Keyword Analysis
Link-Building Analysis
Analyze Your Back-links
Optimize for Mobile
Use Secure HTTP
Optimize Page Speed
Optimize for Voice Search
Use Structured Data
www.finso s.com
Strategies of SEO Tactics of SEO

20. www.finso s.com
On-page SEO for your study abroad business
Meta title and description
Is it your post is for student to study in Canada, then use the title, keyword, description etc... likely by this,
Title: Study in Canada - Your Company Name
Keywords: Education, consultants, Study overseas, study abroad, international education
Description: Your Company name in India- Study abroad in Canada, we help students to study overseas in
Canada
Keyword to be focused
Primary Keyword : Study Abroad
secondary Keyword : Study overseas
Additional keywords : Study, overseas, Canada, Education consultants

21. www.finso s.com
Your URLs should be simple, short, and easy for a search engine to tell what the page is about
Each page and blog post formatted properly
Broken up with headings and subheadings (h1 and h2 tags)
Use 2-3 sentences per paragraph
Bolding or italicizing important points
Optimized with a call to action
43% of people skip blog posts instead of reading the whole thing. Make it easy for people to read!
Your images have keywords in their ALT tags with
Use links in your content
All your website’s pages should have SEO meta titles and descriptions
Each page on your website should be optimized for SEO keywords
Your URL structure should be optimized for search engines

22. Social Networking Sites
Blogging
Niche Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Infographics
Photo Sharing
Video Marketing
Business Reviews
Local Listings
Guest Blogging
Question & Answer
Off page SEO for your study abroad business
High rank in search result means higher traffic to the website. SEO is important for the increase in page
ranking. Off-page SEO help the website to get better page rank. Detailed techniques are explained in the
below marketing section.
www.finso s.com

23. www.finso s.com
Sure, you need to have a good service
but if people don’t know about your
offerings to begin with then how can
you generate sales?
Marketing is important
because it helps you to educate your
customers about your services. It
increases customer engagement, It
will sell your services. Ultimately
drives sales.
MARKETING

24. Shouting and throwing digital information like
commercials, print ads, and cold calling of your study
abroad consultancy at strangers to buy your service
aren’t nearly as effective as you think when there are
thousands of companies simultaneously doing just
that.
Throughout the years, marketers learned if they
targeted a specific audience, they would yield better
results. With a focus on where the audience is being
reached, and what content got their attention we see
marketers building a valuable tool. And so, the shift
to Inbound marketing began.
www.finso s.com
Marketing can be classified as inbound and
outbound marketing. Outbound marketing refers to
any kind of marketing where a company initiates
the conversation and sends its message out to an
audience.
Inbound marketing, where the customers find you
when they need you.

25. www.finso s.com
Inbound
marketing
for study abroad
business
Inbound marketing is about creating valuable experiences that have a positive impact on people and
your business. How do you do that? You attract customers to your website and blog through relevant
and helpful content. Once they arrive, you engage with them using conversational tools like email
and chat and by promising continued value. And finally, you delight them by continuing to act as an
empathetic adviser and expert.

26. www.finso s.com
Content
marketing
for study abroad
business
Content marketing helps to improve conversions
because it allows you to connect with and way to
educate your leads and customers. Not only are you
working to build trust and relationships, but you are
also encourage conversions by giving consumers the
information they need to make an educated selecting
you decision.

27. One of the most effective ways to build
brand awareness, while providing
relevant and useful content to the
students that are looking to go study
abroad is through consistent blogging.
Blogging is an inexpensive way for a
study abroad businesses to drive traffic
to your site, enhance inbound marketing
efforts and attract more perspective
students.
1. Blogging
www.finso s.com
You can clarifies their doubt by writing blog posts. Through the blog, student read the
relevant article for their need and they will ask question as comments to you. You suggest a solution for
that and gradually trust building is happening thereby you can increase website visitors and qualified
leads

28. How can I study abroad for free?
Is education expensive in Canada?
How can I permanently live in Canada?
How much does it cost to study abroad
in Canada?
Is education free in Canada for immigrants?
What is the easiest way to move to Canada?
Can I go to Canada without a job offer?
Is education free in Canada?
These are the examples for the blog post you can include in your study abroad site.
www.finso s.com

29. 2. You-Tube Videos
www.finso s.com
YouTube marketing is important to small
businesses because of the potential for your video
to go "viral" or get tons of views from a lot of
potential customers. It is repeatedly shared on
social media sites or by email with thousands of
viewers generating a large amount to traffic to your
video and your website.
You can make different types of videos like
Q&A section videos, which clarifies the doubts of
students that plan study abroad.
Testimonials are an extremely important
part of the success of your business.
On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal
customers are a critical part of the presence of your business. Successful testimonial that can be make as a
video. It enhance trust and popularity of your consultancy.

30. 3. Infographics
An infographic is identified as a
visual presentation of information,
data or knowledge. It uses design
elements to exhibit the content of
difficult messages in order to be
effortlessly understood and
grasped by the reader. Infographics
are the more effective than a huge
blog post. Infographic can be
shared in many medium , which
opens one more way to get noticed
by the audience. Infographics can
draw traffic to your website there
by you can increase your business.
www.finso s.com
Topic that can be represented as an
infographics are...
Things to remember in a study abroad
Why study abroad?
Study abroad programs
Who study abroad and where?
Top colleges for study abroad?

31. 4. Case studies
Why Case Studies Are So Important?
Case studies are a marketing staple.
Businesses use them to show how their service
has been implemented successfully by
customers.
For your study abroad consultancy you
can prepare case studies to show your
prospects how your service can be beneficial
for them. Case studies of various aspects of
thing when student successfully completed
the abroad education might convince and
convert potential customer more wisely.
www.finso s.com

32. www.finso s.com
for study abroad
business
Opt-in Email
Marketing
Opt-In Email Marketing Why It Is Important. When a prospects opts in to your email list, he or she
gives you permission to send marketing emails. Consumer wants to receive marketing messages
from your company.
It very is important for building relationships with prospects, leads, current customers, and even
past customers because it gives you a chance to speak directly to them, in their inbox, at a time
that is convenient for them. Be friendly and personable.

33. www.finso s.com
for study abroad
business
Sales Funnel
A sales funnel is a series of pages that direct the user
to the page that serves as the end goal. These funnels
guide users through this journey of pages that aim to
sell your services by also adding options to upsell your
sales process.

34. In this sales funnel strategy we get the potential
customers from opt-in, from there sales funnel
journey starts. Sales funnel is not like a traditional
landing page. Traditional landing pages are simply
just serve only one service at a time but sales
funnel are not that. It help our business to achieve
the goal through customer journey
.
When a student landed to buy a service
of you from a social media advertisement you can
introduce an opt-in email in front of them.
Through a variety of means, such as email newsletter signups, ebook downloads, online quizzes and more,
prospects enter into your sales funnel through an enticing offer. You might have enticed them with a great
offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater
challenge. The goal of your entire sales funnel is to solve your customer's problem. When you know the
problem, and you build content to draw them in, then offer them your service to solve their problem by
awareing, influencing.
www.finso s.com

35. www.finso s.com
for study abroad
business
Lead Magnet
A lead magnet is an incentive that you can offer to
potential customers in exchange for their email
address, or other contact information. Lead magnets
usually offer a piece of digital, downloadable
content, such as a free PDF checklist, report, eBook,
whitepaper, video, etc.
You can use lead magnets is to grow my email list. These actions are easier to measure because
there is an action people take when they download or sign up for something.

36. www.finso s.com
Here is an example for lead magnet
Free Short Consultation
If you’re a study abroad consultancy, then what’s a better way to get new clients on aboard than to have
them get the actual experience of one of your consultations?
The only downside to free consultations is that they do have a time expense, but when you compare that
time expense to the total revenue a new lead could bring, then free consultations could be a very
worthwhile investment.
To weed out those who won’t actually convert into paying customers, it can be helpful to use a complex
form that takes a little bit of time to fill out. The more info you have about the lead, the better you can
judge whether they are a good fit for your business.
You can use lead magnets is to grow my email list. These actions are easier to measure because there
is an action people take when they download or sign up for something.

37. www.finso s.com
for study abroad
business
Social
media
management
Social platforms help you connect with your customers, increase awareness about your
Study abroad consultancy, and boost your leads and customers. With more than three
billion people around the world using social media every month, it’s no passing trend.

38. www.finso s.com
Facebook, Instagram, Pinterest, You-Tube are the popular social media platforms that you
can run social media activities. Taking the time to create a social media plan right upfront
will ensure that all your social efforts support specific business goals.
Set social media goals and objectives
Create goals they should be specific, measurable, attainable, relevant, and timely. It has a
real impact on your business, like acquiring customers or raising your conversions rate,
rather than simply racking up likes.
Research the competition
Learning from what others have done is a great way to reduce your learning curve. A
competitive analysis and some social listening strategies can give you insight into what’s
working and what’s not for other businesses like yours.
Conduct a social media audit
If you’re already using social media, now’s the time to take a step back and evaluate what
you’ve done so far.

39. Find inspiration
Take inspiration from the success of small business in all industries. Where can you find these
success stories? Head to the business section of most social networks and you’ll find useful case
studies. It’s also a great idea to ask existing followers what they want to see more of, then give
them exactly what they ask for.
Create a social media calendar
A social media calendar helps you post the right content to the right social channels at the right
time. It should include a plan for your content mix. Try starting with the 80-20 rule: Use 80
percent of your content to inform, educate, or entertain your audience and 20 percent to promote
your brand or sell your products.
Decide which platforms are right for you
Don’t make assumptions about where your audience spends their time online. Keep in mind that
you can use different social channels to reach different audiences, or to meet different business
goals. Select wisely social medias that boost your business.
www.finso s.com

40. Build relationships
The unique benefit of social media compared to other marketing channels is that it allows you
to talk directly to customers and followers. You can build relationships over time, rather than
asking for a sale right upfront.
Know your audience
First you need to understand who your audience is. By compiling data on your current
customers and then digging deeper with social media analytics, you can develop a solid picture
of who’s serving from you and who’s already interacting with you online. Then you can revisit
your social media plan to include ways to reach more people just like them.
Monitor and respond to all social media conversations around your business
You need to be aware of the conversations that are happening about your business elsewhere
online and respond where appropriate.
www.finso s.com

41. Schedule your content to free up more time for engagement
Once you have that calendar in place, you can create your social posts in advance and use
scheduling tools to post them automatically at the right time.
This allows you to dedicate one block of time per day or per week to creating your social
content, rather than having it become an activity that takes you away from other tasks
throughout the day.
www.finso s.com

42. www.finso s.com
Outbound
marketing
for study abroad
business
Outbound marketing is a traditional method of marketing
seeking to obstruct potential customers. Outbound
marketing includes activities such as trade shows,
seminar series and cold calling. It is costly and the ROI is
much lower than inbound marketing.

43. 1. Google Search ad Marketing(PPC)
The topmost benefit of Google AdWords is
that it works faster than SEO. Both SEO and
Google AdWords are search engine
marketing strategies to generate more
traffic and leads. But, a well optimized
AdWords campaign can work much faster
for a study abroad business to get the much
coveted first spot in search.
www.finso s.com
There are many techniques in outbound marketing. Techniques can be successful for a study
abroad business are listed below.

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2. Google Display Ad Marketing (Banner Ad)
If you a study abroad business, you know how important proper
marketing is. Without the right marketing and advertising
techniques, people will not know that your company exists and
your business will suffer as a result.
From the first moment you are open to the public you need to
make your presence known and try to spread word of your
business as far as you can.
A banner ad is a form of advertising that is used
online. That work to get targeted traffic and build brand
awareness.
Using banner advertising is one of the best things any company
can do to get its name out there. Even if you have just started
up, it is a worthy investment for your company to put in the
money and find affiliates to post your ads for you. The more
people that know about your business, the more customers you
will draw in and the more income you will generate.

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3. Social Media Marketing
Social media marketing increases your brand's awareness.
Social media marketing helps to validate your brand. A
company's social media presence, when done correctly, tells
consumers that their brand is active and focused on thriving
communication with consumers.
Now, it’s the biggest social media platform out there. It offers
marketers the most data and the most targeted ads.
With Ads in various social medias, you can target students in
Kerala between the ages of 17 and 35.
You can choose to target people based on their demographic,
device, age, interests, and a load of other characteristics.
We can set social media ads for different purposes want to drive
traffic to your website, drive conversions, promote your Page,
get engagement on your post,
we can also target lookalike audiences too.

46. 4. Video Marketing(You-tube Video Ads)
The modern customer wants to see the product in action. Video preference
is one of the most important driving forces of using video in your content
marketing. Video marketing can capture a wide audience, and it works on
many levels.
www.finso s.com

47. Seems promising for your business?
START TODAY!
Consider hiring a professional If the above sounds too much like hard work or if you simply
don’t have the time to perform all these crucial actions yourself, get in touch with
INBOUND DIGITAL MARKETING (Tarasva Solutions Pvt Ltd).
We can transform your website into a compelling, persuasive marketing tool and
engage new audiences over the entire online platform.

48. www.inboundlead.marketing
www.finsofts.com
hello@inboundlead.marketing
finsofts@gmail.com
9895479017 | 8281901113
Tarasva Solutions Private Limited
37/1089 - D1, Kadappally Moolayil,
Changampuzha Nagar PO,
South Kalamassery, Ernakulam
Kerala - 682033
Tarasva Solutions Private Limited– talk to us to learn more