The document outlines a business plan for a company providing college entrance examination and career planning guidance to high school students in Shaanxi Province. It details the mission, market analysis, target market, and operational strategies, including marketing and partnership approaches. The ultimate goal is to establish a reputable brand and expand services while catering to the complex demands of students and parents.

1. 65-38_Xueying Cai
65-40_Shasha Qi
65-45_Wei Hu
Business Plan

2. Shaanxi college entrance examination voluntary choice and
career planning guidance center
Company Name 公司名称

3. 01.
02.
03.
04.
05.
目录 Introduction
Market Analysis
Target Market
Business Plan
Summary

4. Introduction 介绍
- Mission: Provide professional guidance for high school students in
Shaanxi Province regarding college entrance examination and career
planning.
-Company Overview ： The company focuses on providing professional
guidance services for college entrance examination and future career
planning for high school students in Shaanxi Province.
- Primary Goal: Offer comprehensive career development counseling to
high school students.

5. Market Analysis 市场分析
- Market Demand: Identify complex demands of high
school students in Shaanxi Province for college
entrance examination and career planning.
- Competitive Environment: Analyze existing
consulting services and identify gap in the market.

6. Target Market 目标市场
- Main Target Market: High school students and parents in Shaanxi Province seeking
college entrance examination and career planning guidance.
-Market Research and Analysis ： In order to develop an effective business plan, we
will carry out various market research activities and analyze the data and
information obtained. Through the research and analysis of the demand and
current situation, future trends, resources and competitors of high school students,
we will better understand the market demand and competition, and provide strong
support for business plans.
- Activities: Conduct market research to gather data and information to support
business planning.

7. Business Plan
- Service Content: Provide a full range of services
including college entrance examination consultation,
career planning guidance, etc.
- Operation Mode: Establish a consulting team to offer
face-to-face or online services and promote the company
through an online platform.
- Partners: Seek cooperation with educational
institutions and enterprises to enhance resources and
guidance.

8. Business Plan 商业计划
- Marketing Strategy: Use social media, advertising, and
campus publicity to attract potential customers.
-Attracting Investment ： In order to attract investment,
we will fully demonstrate the advantages of the
company's business model, profitability, potential
market growth, etc.
- Demonstrate advantages of business model, potential
market growth, and profitability to attract investment.

9. Business Plan 商业计划
Future Development ： Specific development plans
include:
1. Expand the scope of services.
2. Strengthen cooperation with universities and
enterprises.
3. Establish online platform.
4. Training and talent development.

10. Summary 总结
- Aim: Provide comprehensive career development
guidance to Shaanxi high school students.
- Goals: Establish a good brand reputation, gain
credibility, and become a trusted service provider in
the field.

11. 2024
Thank!