This business plan proposes starting a coconut water company called Coco Fresh. The plan outlines the company vision to provide healthy coconut water products. It discusses conducting market research to identify target markets and segments. The marketing mix is presented, including launching three flavored coconut water products under the Coco Fresh brand. The plan also covers production processes, distribution channels, pricing, promotional strategies, competitors, and a SWOT analysis. HR practices and requirements are briefly outlined.

1. BP Business Plan

2. INTRODUCTION
 Why coconut water?
 Company Profile
 VISION
 MISSION

3. CONTINUE…
 Problem statement
 Solution
Opportunity & Market

4. Market Segmentation
Variables Used for Segmentation
1) Geographic variables
2) Demographic variables
3) Behavioral variables

5. Target Market…
• Primary Market
• Secondary Market

6. MARKETING MIX

7. PRODUCT
BRAND NAME: COCO FRSEH.
COCO FRESH in three flavors :-
Coco FRESH ( Normal )
Coco FRESH (Strawberry)
Coco FRESH ( Mango Flavors )
All Above Three are available in 180ml &
560ml with Tetra Packaging .

8. Coconut Water
Processing of CoCofresh
TetraPacked Water
Processing
Transported by rented truck
Farmer
Warehouse
(Belgaum)
Transport
Warehouse Processing
(Unit) (Belgaum)
Transported
by rented
truck
Purchase
Stalls Customer
and
Shops

9. Place…
• Why this location- Belgaum
• Distribution Channel
Manufacturer Belgaum
Delhi
Wholesales
Distributor
Mumbai
Retail Distributor Within region
Final Customer

10. PRICE
 180 ml. - Rs. 18
 560 ml. – Rs. 50
• PRICING POLICY

11. PROMOTIONAL IDEAS
 Tie up with local cinemas to increase our
branding.
 Tie up with schools & colleges
 Tie up with beauty, healthcare and fitness
centers
 Vending Machine
 Use of Web Marketing

12.  THE FACTORS INFLUENCING
DEMAND OF OUR PRODUCTS
- High consumer retention rate - Great distribution
Network
- Competitive Advantage- Price - Well-health product
- Natural Product
 PRODUCT LIFE CYCLE
 LEGAL FORMALITIES

13. CURRENT COMPETITORS…
Jain Agro foods Pvt. Ltd – Bangalore
(Karnatka).
Sakthi Coir Export – Coimbatore
(Tamil Nadu).
Pure Tropic Manufacture – Tiruppur
(Tamil Nadu).
Sri Jayalaxmi foods – Ahemedabad(Gujarat).
Noval Products –Pondicherry

14. SWOT Analysis
Strength Weakness
Adequate availability of raw Seasonal availability of fruits
materials.  Brand acknowledgement
 High consumer retention rate .  Late entry into the market.
 Natural Product.
Opportunity Threats
Participation with a growing Unstable government policies
industry. Rising Global Warming
 Competitive advantage over
carbonated soft drinks.
Success of incredible India
campaign

15. H.R. PRACTICES
•Training & Development
• Skills required
•Salaries
• Safety
• Standard Working Environment