This document provides an overview of Mark Classes, a coaching classes firm located in Mumbai. It discusses the firm's profile, mission, marketing strategies, finances, human resource management, and challenges. Key points include: 1) Mark Classes provides education from secondary school through commerce college and computer courses, operating as a partnership with three partners. 2) The firm's marketing strategy involves segmenting customers geographically and demographically, targeting students aged 15-25 and working professionals, and positioning itself as a remarkable choice. 3) Finances include an estimated annual budget of 1.2 crore rupees from student admissions and investment returns, which are distributed among partners and reinvested.

1. MARKETING APPLICATIONS & PRACTICES
MARK CLASSES
… A Remarkable Choice
Presented to:
Prof. Yasmin Singaporewala
Presented by:
PRANALI BANGAL 64
SWAGAT BARE 65
MANEESHA PATEL 96
NAMITA RAINA 106
RAJU PATEL 114

2. FIRM PROFILE:
Name: MARK CLASSES
Place: Arthur Road, Mumbai
Company Business:
o It is basically a coaching classes.
o Provides education from S.S.C. to M.Com
o Provides Computer courses like Tally, DTP, Web
Designing etc.
o Partnership Firm (3 Partners)
o Have authorization of 4 Open Universities
MISSION & VISION

3. MARKETING…
(A) SEGMENTATION:
 Geographic (Local)
 Demographic (Age, Gender, Income, Occupation)
(B) TARGET:
 Students (15-25 age group)
 Working Professionals
(C) POSITIONING:
 As a remarkable choice

4. Continue…
Product : Offer Coaching
Price : Penetration… (Rs. 7,000-25,000/-)
Various other Pricing strategies:
 Bundled pricing strategy
 Discounted pricing strategy
Place : Arthur Road
Promotion :
 Pamphlet Distribution
 Advertisement in Newspapers
 Banner Ads at Bus stops & railway stations
 Promotion in various college events`

5. FINANCE:
Estimated volume of Funds: Rs. 1.20 Cr.
Sources of Funds:
 Admissions
 Returns on Investments
What is done with profit?
 Equal distribution among partners
 Investments in various schemes for future returns

6. Human Resource Management:
a.Total staff :
52 staffs (including teachers, admin, and peons).
b. Age group :
between (20 to 40 years)
c. Skilled/ semi skilled staffs :
Skilled personnel for teaching, admin & paper
checking
Semi skilled for supervision & as peons.
d. Salary structure:
Basic Salary + T.A. (ranges between 5000 to 30,000 p.m.)

7. Continue…
e. Recruitment.
f. Education qualifications.
g. Job Design & Job Specification:
A) Job Design:
i) For teachers:
 2 hours lectures twice in a week.
 Salary depends upon the no. of lectures takes
ii) For other staffs:
 9 hours duty.
 Convincing admissions
 Keeping daily records of students etc.
B) Job Specification:
C) LEGAL REQUIREMENTS:

8. Continue…
h. Shifts: 2 shifts
i. Internal communication:
Both up/down and side-to-side within an
organization is done as follows:
 One-on-one meetings
 Staff/team meetings
 Emails
 Open Door policy
j. Motivational measures taken:
incentives, bonus, extra pay on overtime etc.
k. Training:
- On the job training is provided.

9. Problem faced by firm:
The main problem which is being faced by the
firm is low admissions for FY/SY/TYB.Com.
Reasons:
We found that the main reason behind this problem
is availability of various other degree courses such as
BAF, BMS, BBI, BMM etc.
Also in that particular area there is stiff competition
in the same industry.
Recommendations:
The firm should expand its business and should
start with the above degree courses.
The advertisement is not done time to time so it
should be checked.

11. THANK
YOU