Phoenix is a global agrifoods, farming, distribution and resources group with operations worldwide. In 2016, Phoenix acquired SMEG, an integrated logistics and distribution company in the UAE, to further integrate downstream and expand its business. SMEG has a diverse portfolio including distribution, private labeling, manufacturing, and more. It has an extensive network serving major retailers and customers in the UAE and exports to other Middle Eastern markets. The acquisition of SMEG allowed Phoenix to improve value creation through synergies and downstream integration.
In this class project, we chose to dive deep into the marketing communications of Amazon.com. We go over each piece of their promotional mix and analyze how effective it was.
The presentation is about Fedex and its organizational structure, as well as marketing strategy after checking financial tables. Also some recomendations were proposed.
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Ray Ban Custom - Product Concept PresentationJace Grebski
This is an old presentation from 2006, still done in PowerPoint 2003 I think. It's a concept presentation for Ray Ban / Luxottica regarding a new line of modular Sunglasses called Ray Ban Customs.
Was a fun project for Marketing Class @ ESADE MBA
http://essaysreasy.com .That's a sample paper - essay / paper on the topic "The jaguar project case" created by our writers!
Disclaimer: The paper above have been completed for actual clients. We have acclaimed personal permission from the customers to post it.
In this class project, we chose to dive deep into the marketing communications of Amazon.com. We go over each piece of their promotional mix and analyze how effective it was.
The presentation is about Fedex and its organizational structure, as well as marketing strategy after checking financial tables. Also some recomendations were proposed.
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Ray Ban Custom - Product Concept PresentationJace Grebski
This is an old presentation from 2006, still done in PowerPoint 2003 I think. It's a concept presentation for Ray Ban / Luxottica regarding a new line of modular Sunglasses called Ray Ban Customs.
Was a fun project for Marketing Class @ ESADE MBA
http://essaysreasy.com .That's a sample paper - essay / paper on the topic "The jaguar project case" created by our writers!
Disclaimer: The paper above have been completed for actual clients. We have acclaimed personal permission from the customers to post it.
INDUSTRY- perfume and fragnance
PRODUCT NAME- Soliflore
Marketing management project(BBA)
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person's body.
The word perfume derives from the Latin perfumare, meaning "to smoke through".
Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented."
NEW BHASKAR INTERNATIONAL LTD is engaged in the exports of agricultural commodities from Tanzania. Established in 2018, with around 3 years of agribusiness experience of our director, its main exports were Cashew Nuts and Sesame Seeds. Through expanding its branches within Tanzania and maintaining good reputation in the industry. We were able to expand our list of products to accommodate various types of Oil Seeds, Pulses and Beans.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
3. Our offices are located at origins as well as destinations acting as sourcing and distribution centers
…With Supply and Distribution Operations Worldwide…
AFRICA
• Abidjan, Ivory Coast
• Accra, Ghana
• Lomé, Togo,
• Lagos, Nigeria,
• Doula, Cameroon
• Maputo, Mozambique
• Mombasa, Kenya
• Pietermaritzburg,
South Africa
AMERICAS
• Chicago, USA
• São Paulo, Brazil
CIS COUNTRIES
• Odessa, Ukraine
• Chisinau, Moldova
• Rostov, Russia
• Astana, Kazakhstan
ASIA
• Singapore
• Bangkok, Thailand
• Dubai, UAE
• Mumbai & Gurgaon, India
• Ho Chi Minh City, Vietnam
AUSTRALIA
• Brisbane, Australia
TECHNOLOGY CENTERS
• Hyderabad, India – KPO
• Mumbai, India - ODC
Upstream Supply Chain Downstream
3
4. …And Presence at all steps of the Business Value Chain
• Kazakhstan –
Wheat, Linseed,
Feed Barley and
Green Lentils
• Ukraine – Wheat,
canola, yellow
peas, sunflower
seeds
• Benin – Tomato,
Onion, Cashew
• India - Basmati
Rice
• Vietnam -
Parboiled Rice
• Kazakhstan - Feed
Wheat
• Ukraine - Walnut
Cleaning Facility
• Ukraine - Pulses
Splitting Facility
• UAE - Pulses,
Spices & Sugar
Packing Facility
• Mozambique -
Sugar Packing
Facility
From Farm to
Retail
• Rice & Premium
rice
• Sugar
• Grains
• Pulses & Specialty
Crops
• Coal
• Freight Forwarding
• Logistics
Operations
• Warehousing
Operations
• Food Products
• Roastery
• Non Food Products
• Brand Management
Farming
Operations
Milling
Operations
Processing
Operations Packing Units
Global
merchanting
operations
Freight &
Logistics
Retail
distribution
Opportunity for downstream
value chain integration via
SMEG Acquisition
Phoenix had already made strides in upstream integration with farming and milling operations
An opportunity came to acquire SMEG, an integrated logistics & distribution company in the UAE
SMEG acquisition led to improved value creation due to synergies
Next strategic intent was for downstream integration via distribution and brand creation in its markets
4
5. Phoenix Acquired SMEG in 2016 to Drive Downstream Integration
and Business Expansion
Setting the Context
Initial due diligence commenced
in 2016
Potential areas of synergy and
cost savings examined and
analyzed in detail
Strategy going forward chalked
out and agreed upon by global
Phoenix team
Delivering
Business Value
Team
Expertise
(Brand Mgmt.)
Trade
Channel
Coverage
(Brand
Visibility)
Supply
Chain
Infra
(Brand
Accessibility)
Business Synergies
Supply
Network
Channel to directly reach
shelves of marquee brands
such as Carrefour, COOPs,
and Spinneys
Knowledge of commodities,
process and risk
management
Customer
Network
Experience of brand
creation and management
Potential to develop and
distribute private labels
Products
Network
Improved basket of
products such as rice,
beans, pulses, lentils ,and
nuts
Upstream integration and
deep relationships with
suppliers and transporters
5
6. SMEG Business blueprint in the region
Managing Multiple Business Lines
6
Distribution
(Food / Non-Food)
• Launched in 2012
• Distribution of FMCG
Products consisting of
Principal Owned Brands &
SMEG Brands across the UAE
• 100K sq. ft. warehouse space
in UAE with fleet of 35
delivery vehicles serving
various trade channels
1
Business Dev.
and Re-Exports
• Launched in 2013
• Serves retail distributors in
other Middle Eastern market
- based out of the UAE
• Demand centered around
bio-degradable consumables
and personal care products
• Currently serving KSA,
Kuwait, Qatar, Oman,
Bahrain, Jordan
2
Roastery
• Launched in 2015
• Serves self-service and
managed kiosks operated by
SMEG across trade channels
• Key categories: Nuts, dry
fruits, dates, spices, pulses,
Arabic sweets, honey, and
jellies
• Expanding counter top
product delivery portfolio
4
Mfg. of Biodegradable
Plastics
• Acquired Virgin Plastics in 2017
• Provides end-to-end
manufacturing support for
SMEG owned brand portfolio
of garbage bags: Production
facility in Ajman, UAE
• Acquired Al Baraka Plastics in
2018 to augment capacity
• Key categories: Bio-degradable
garbage bags, shopping bags
and table covers
5
Private Labeling
• Launched in 2014
• Provides end-to-end support
for retailer’s own brand
portfolio
• Backward integrated with
own packing facility in Ajman
• Key categories: Packaged
food – rice, (dry) nuts,
pulses, spices, & sugar
3
Distribution
(Lifestyle)
• Acquired Desert Style in 2017
to gain entry into the lifestyle
segment
• Sole distributors for Sports
brands like Lotto and the
Liverpool Fan Club
merchandise
• Cater to the lifestyle segment
through brands like Jansport,
Tretorn, Wrangler (Shoes),
Lego (Bags), Crep Protect,
Munkees & Von Dutch
6
8. Extensive Distribution Network in the UAE
Distributing owned and managed brands in the UAE
Extensive reach in UAE
Note: Volume distribution based on Jan-Feb 2017 data
Distributing to
marquee customers
Secured partnerships with
leading supermarket and
hypermarket chains in UAE
Managed fleet of more than
20 dedicated delivery vehicles
Extensive network and
relationship servicing leading
FMCG brands and SMEG brands
Key brands
6%
Ajman
6%
Al Ain
18%
46%
Abu Dhabi
14%
Dubai
RAK
4%2%
Others
3%
Fujairah
Sharjah
8
Bio-degradable
Consumables
Personal Care
Lifestyle
Stationery
Household
Disposable
Packaged Food
Categories SMEG Brands
-
-
Zarah
Enviro
Care
Cotton
Soft
Action
Blades
-
-
Managed Brands
Lotto
Shoes
ITC
Home products
9. Integrating with other categories: Zarah is our flagship food brand
across categories and sales channels
9
Food Product Portfolio: Zarah
Zarah is our in-house private label brand in several categories
It was developed from close observation of sales data at our
retail partners and careful gauging of market need and
synergies with Phoenix
It is rapidly establishing itself as a trusted brand in the hearts
and minds of consumers due to the holistic focus on quality
Launched a range of organic products including rice, brown
rice, spices, sugar, and canned foods
Promoted on social media through campaigns on Facebook
and Instagram
10. Our portfolio of Oxo-Biodegradable & Anti-Bacterial Garbage Bags
enjoy a Market Leadership Position in the UAE
10
Biodegradable Garbage Bag Portfolio:
Enviro Care, Earth Choice, Home Care
Nature’s Enviro Care, and Bacti Guard
Manufactured through captive plants in Ajman (Virgin Plastics)
and Abu Dhabi
First to launch biodegradable bags, anti-bacterial bags, sufra
rolls, and scented bags in the market
Distributed through all key Hypermarket and Supermarket
chains in the UAE – Lulu, Carrefour, Spinneys, and the
Cooperatives
Also available across strategic markets in the GCC countries
through indirect distribution channels
Promoted on social media and the retail space through a
perception change campaign to help save the environment
Use 100% biodegradable
garbage bags in your bins,
instead of shopping bags:
make a 1% change today,
and do your bit to save the
environment
TM
11. English Blazer & Bond Street: Brand Acquisitions to Accelerate Growth
of Personal Care Portfolio and Reach New Consumers
11
Acquired the prestigious portfolio of English Blazer &
Bond Street fragrances, eau de toilettes, and talcum
powders that cater to the men’s audience
Acquired from Bond Street Cosmetics, UK
English Blazer has been a premier brand since its
inception in i951, while Bond Street has been a
favourite since 1917
Currently retailed across 18 countries with aggressive
plans to expand presence to 30 strategic markets
12. Integrating with other series of brands: Non-Food Categories Covering a
wide array of Consumer Goods
12
13. Extensive Customer Network
Serving Leading Retailers in UAE
13
Customer Network
Developed strong customer
relationships over the course of last
5 years via expert brand
management and sales team
Support retailers with an
experienced and exclusive
merchandising team
Delivers orders within 48 hours –
setting a high benchmark of
service quality
Established a cost efficient modern
trade Route-to-Market
Servicing all trade channels,
capturing demand across the
segment including B and C class
Products also serviced in over 400 B-Class stores.
Customer Coverage
24
21
23
12
11
8
8
Customer Coverage
56
28
22
15
49
43
25
Customer Coverage
7
6
4
3
3
*Now part of Carrefour in the region
*
15. Serving other Middle Eastern Markets
Increasing SMEG Footprint across Middle East & North Africa
Note: Volume distribution based on Jan-Feb 2017 data
Business SnapshotBusiness VolumeMiddle East Footprint
Key Brands
• Nature’s
Enviro Care
• Cotton Soft
• Platinum Care
• Action Blades
• Natures Organics
• Earth Choice
KSA
JORDAN KUWAIT
QATAR
OMAN
BAHRAIN
UAE HUB
10%
12%
9%
Appointing exclusive
distributors to all the
countries in the Middle
East market
Growing market share in
the categories that we own
Launching SMEG owned
brands
Expanding business to new
markets in MENA
KSA
10%
9%
12%
68%
Kuwait
Oman
Qatar
2017 YTD
15
16. Leverage the Phoenix presence and drive further expansion in to
MENA and Africa regions
16
Potential for Geographic Expansion
Robust Infrastructural
Backbone
SMEG currently sells
across GCC area
By leveraging Phoenix
global presence, new
markets can be unlocked
Immediate focus areas is
Qatar followed by
expansion into Africa
Currently Operating
Area of Future Expansion
18. Moreover, Roastery Business Provides an Access to End Consumers for
Extensive Product Range
18
Regional Distribution
Abu Dhabi and Dubai
contribute 70%+ of the
roastery business
Nuts and dry fruits as high
demand categories
Pulses and spices present
opportunity to drive growth
Roastery Improves Consumer Image
Roastery business allowed us to
transform from wholesaler to retail
purveyor of nuts and spices
Improved access to customer
allows us to tailor our offerings
basis profiling
Positive brand association of being
fresh, pure, and wholesome
Roastery Improves Consumer Image
Planned Expansions
Abu Dhabi
Dubai
Sharjah
Ajman
Ras Al Khaimah
Umm Al Quwain Fujairah
Sharjah
Dubai
Phoenix Roastery Product
Portfolio
Nuts
Spices
Key Advantages:
• Ready access to consumer
base
• Wide and deep product access
through Phoenix’s Global
Network
• Business growth driver given
current consumer traction
20. Customised Private Label Management
20
Processing: UAE
Leading Player In:
Sugar : 37000 MT
Almond : 600 MT
Walnuts : 600 MT
Cashew Kernels : 720 MT
Pistachios : 600 MT
Cardamom : 240 MT
Black Pepper : 1200 MT
Rice : 12000 MT
Pulses : 8000 MT
Sabah is a specialist unit that focuses on delivering operational excellence and quality to all brands and retail chains that look at a composite
private labeling solution for the UAE market. Sabah services extend from sourcing, packaging, warehousing, logistics, quality control, and
packaging design development. Our current clients include dry food private labels for Zarah (Rice, Pulses, Spices, and Sugar), and retail chains
like Sharjah Coop & Union Coop.
22. Factory Profile
SMEG Orchestrated Upstream Acquisition of Virgin Plastics & Al Baraka Plastics
Enabling Ownership of Entire Oxo-Biodegradable Consumables Value Chain
22
Acquisition Rationale
Close partnership with retail customers
generated insight that oxo-
biodegradable plastic bags category was
underserved
It was desirable to back-integrate, since
SMEG already had extensive logistics
and distribution capability
Hence acquisition of Virgin Plastic
Factory was executed, to own the value
chain, increase production capacity and
scale the business
Virgin Plastic: ~38K sq. ft. factory in Ajman
Al Baraka: Plant based at Abu Dhabi running at capacity
thanks to private label orders from Carrefour and Lulu
Capacity to produce all manner of oxo-biodegradable
garbage bags, liners, rolls, laundry bags and carry bags
Phoenix can further extend
presence and sales into MENA
region
UAE Govt is expected to restrict
plastic usage to oxo-biodegradable
only
Growing consumer awareness and
demand for eco-friendly products
will also drive sales
Factory and Machines
Growth Path
24. SMEG Expanded into the Lifestyle Segment in the UAE and GCC Markets
through the Acquisition of Desert Style LLC
24
Business Overview
Distribute a portfolio of premium brands across the UAE and
strategic GCC markets
Market leader in backpacks category in the UAE with Jansport
targeting college and office goers
Promise a lifetime guarantee world-wide
Lego bags target the junior school-goers
Dominant player in sportswear category with Lotto Shoes,
Apparel, and Gym kits
The LFC merchandise has a huge following among the fan base
of the Club and its players
Crep Protect a leading firm from the UK that prevents shoes
from getting scratched or scuffed
Wrangler and Tretorn Shoes are growing brands among those
who wish to stay ahead of the style curve
Distribution managed through prominent retail and lifestyle
marquee brands like Lifestyle, Sun & Sands, Magrudys,
Sportland, Adventure HQ, Stadium, Shoezies, Jawad Group,
and an online presence on Namshi.com
26. Committed Industry Veterans Driving the Business
Combined 100+ years of experience of running brand management and distribution network in the region
26
Gaurav Dhawan
Chairman
• 20+ years of experience
in international trade,
business strategy and
finance management
• Established the business
activities of Phoenix in
East Africa and led the
Rice and Sugar Business
before taking over as
Global Chairman & CEO
in Aug 2008
• Today, Phoenix is
amongst the top three
international rice
traders and the group’s
revenue is in excess of
USD 2Bn
Behzad Khan
VP Distribution
• 20+ years experience in
the UAE and the
Middle East market,
both in Distribution
and as a Principal and a
Sales & Market
Development Specialist
• Experienced in Channel
& Distribution
management, Sales &
Marketing, Key
Account Management,
& Customer
Relationship
Ajit Kumar
VP Exports and NPD
• 15+ years experience
in sales and marketing
• Experience in the UAE
market both as
Principal and
Distributor for FMCG
(Food and Non Food),
and Healthcare
Indu Mouli
CEO
• Has proven track record
of achievements in
creating and
establishing brands and
businesses within the
FMCG industry for Food
& Non Food products
• Was a part of the Senior
Management in New
Medical Centre Trading
LLC for 19 years where
he led the Agencies
Division for the entire
UAE market team as
General Manager –
Sales achieving an
annual turnover of
AED 600Mn
28. Supported by Strong Functional Expertise
Committed staff to support all business lines
28
Warehousing Outbound Packing Plastic
Conversion
Finance, HR &
EDP
Distribution
Re-Exports
Roastery
Private
Labeling
BusinessLines
Key Functions and Manpower Count (517)
Manpower Count
180
80
44
34
140
39
Sales &
Merchandising
29. Strategic Investments in the works to Drive Warehouse Automation and
enable smooth scaling of order volumes
29
Robust Infrastructural
Backbone
Significant investments into
warehouse expansion
and automation
Deployment of warehouse
management systems to
make order handling
scalable and efficient
Targeted sales & marketing
to expand customer base
30. Operations driven by our Merchandising Team: Backbone of our
Reliability and Customer Service, Ensuring Deep Partner Relationships
30
From the warehouse to the supermarket aisle, our dedicated and loyal merchandising staff are present daily to ensure high degree
of customer satisfaction at the point of purchase
Large, distributed team to tackle different channels in a differentiated manner
Dedicated product managers to understand and activate local market needs
Deep relationships with channel partners built over years of smooth delivery and exceeding commitments
3K+ Km Driven
Everyday
500K+ Products
managed on Shelves
100+ Merchandizing
team visits per day
100% On-Time
Deliveries
High Customer
Satisfaction
31. SMEG Way ahead
2018 is the year of
growth. Acquisition of
Baraka to support
growing demand of
biodegradable plastics
New brands under
distribution
management:
Paperboat, Nautilius,
Americana Olives.
Focus on profitable non
food :disposables
bamboo ware, personal
care: English blazer and
Bond Street
Business Risks
Financial
Currency : Limited as AED
pegged to Dollar.
Interest : WC flexible as per
market, Auto loans moved
to long term leasing instead
of mortgaged.
Operational
Raw material : Knowledge
of commodities, demand
planning and SNOP process
3 months price hedged back
to back. Promotion funds
COGS depended
Market
Credit
Sell into A and B class FMCG
stores in UAE. Do NOT have
van sales operations.
Strict AR process &
monitoring KYC for each
customer, credit limit and
monthly AR meetings.
Credit Insurance
31
37,332
58,311
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
2017
17,410
221,758
2018(F)
360,926
44,616
428,929
2019(F)
504,899
2020(F)
Profit AED ‘000
Revenue AED ‘000
Own & Partner Brand in all categories
Re- Exports: Middle East
Roastery: Nuts, Dry Fruits, Dates, Coffee, Chocolates, Spices, Pulses, Arabic Sweets
Private Labeling (Food): Coop Brand, Sharjah Coop brand, Union Brand, Freshca, European Frams
Phoenix: Take Feedback from Gaurav
Remove Bactiguard,
Include: Natures Envirocare, Platinum
SMEG: Staff Strength of 800 ppl
Our Strength:
Strong Retail Network, Multiple business line offerings in Retail business. Caters to various channels of the trade
Successful team that knows brand creation
Team experience in Retail Channels
Supply Chain / Infrastructure
Backward Integration
Phoneix commodities give sourcing power
Phoneix give access to new markets in different countries
Phoenix: Take Feedback from Gaurav
Remove Bactiguard,
Include: Natures Envirocare, Platinum
SMEG: Staff Strength of 800 ppl
Our Strength:
Strong Retail Network, Multiple business line offerings in Retail business. Caters to various channels of the trade
Successful team that knows brand creation
Team experience in Retail Channels
Supply Chain / Infrastructure
Backward Integration
Phoneix commodities give sourcing power
Phoneix give access to new markets in different countries
Roastry & Private Label
4 Profit Centers:
In Brand Portfolio: Natures Enviro Care
*Natures Enviro Care name to be included in Garbage bag)
Ghosting needs to be more prominent
Add a slide on exports
Hypermarkets in UAE
Servicing all trade channels and capuring demand where it originates
Roastry & Private Label
4 Profit Centers:
In Brand Portfolio: Natures Enviro Care
*Natures Enviro Care name to be included in Garbage bag)
Ghosting needs to be more prominent
Phoenix: Take Feedback from Gaurav
Remove Bactiguard,
Include: Natures Envirocare, Platinum
SMEG: Staff Strength of 800 ppl
Our Strength:
Strong Retail Network, Multiple business line offerings in Retail business. Caters to various channels of the trade
Successful team that knows brand creation
Team experience in Retail Channels
Supply Chain / Infrastructure
Backward Integration
Phoneix commodities give sourcing power
Phoneix give access to new markets in different countries